Clothing Enterprises Further Increase Children'S Clothing And Other Popular Industries.

Children's clothing and other hot industry competition, no shortage of money, no shortage of market, no shortage of policies, lack of operation is really Kung Fu.

Nowadays, the main consumer of children's clothing is a new generation of parents with the young middle class as the main force. It is not easy to please them.

This requires the clothing capital to abandon short-sighted "money making" thinking, establish its own business mode, do not blindly rush ahead in pursuit of hot spots, avoid the appearance of "homogenization" in the field of adult clothing, and eventually be abandoned by consumers.

According to the clothing business performance bulletin published recently, under the environment of economic slowdown, many garment enterprises' performance sheets in 2015 were not "ugly", and some even achieved growth in counter trend.

In 2016, the road of pformation, adjustment, establishment and consolidation of garment enterprises will continue.

Recently, it is reported that Taiping bird has set up a children's wear department to separate its children's clothing brand Mini Peace from Taiping bird's men's clothing and independently develop children's clothing business.

It is said that the retail sales of Mini Peace children's clothing in 2015 reached 400 million, an increase of 104% over the same period last year, and the number of stores nationwide reached 400.

It is not only the Taiping family that tasted the sweetness on children's clothing.

In recent years, the children's clothing business in Hong Kong, which is going to be listed in Hong Kong in the coming year, has grown quite rapidly.

JNBY by JNBY over the past two years, the overall sales performance has occupied about 25% of JNBY women's clothing, and the profit is approaching its female dress JNBY.

These news may further stimulate clothing enterprises to overweight children's clothing market.

The announcement of the "comprehensive second child" policy in 2015 has exploded the expectation and enthusiasm of industrial capital for the baby market.

A share capital market is more typical of the second child concept clothing stocks, such as Semir clothing,

Maison culture and sub prime blonde Rabbi are increasing investment in children's clothing market.

Besides,

It said it plans to open two children's wear brands Moomoo and Mi Xidi's stores from 1000 to 1000 in two years.

The sports brands such as Lining, XTEP, Anta and so on have already set foot in the market of children's wear, and the brand names of Korean brands such as Han Du house, seven grid and Chu language have all launched their own children's wear brands.

It can be expected that children's clothing market will be a war year in 2016.

It can be expected that children's clothing market will also show frequent competition upgrading, pattern differentiation, merger and acquisition integration in the future, which is the law of industrial capital.

Clothing enterprises should set up their own development strategies and form their own brand positioning and development mode in order to better promote children's clothing in order to better dig the real gold in this hot market.