Jiangnan Uniform Children'S Clothing Profits Shocked The Industry Will Visit Hongkong IPO

A well-informed source has recently revealed to reporters that Jiangnan Buyi group, which owns women's clothing JNBY, men's wear sketch CROQUIS and children's wear JNBY by JNBY, has launched capital listing procedures, and will soon be landing in the Hongkong stock exchange in the second half of this year. The scale of financing will create a new record of domestic clothing and accessories brand industry in recent years, but the news does not disclose the specific amount of financing.

Last April, the domestic women's clothing landed in the capital market. In April last year, Shenzhen women's clothing, A, was listed on the domestic stock market. The scale of financing was RMB 700 million.

Up to now, the staff of Jiangnan Buyi group, which is headquartered in Hangzhou, is about 600 employees. The number of women's clothing JNBY, including China, is about 680, and its CROQUIS and children's wear JNBY by JNBY are about 100.

For fashion, Li Lin, the brand's founder, said he was not very concerned about fashion, and he was more concerned about what he was interested in.

If the exception is the longest existing designer in China

One of them is Jiangnan Buyi, another local brand designer.

Jiangnan cloth clothing was founded in 1994, and the establishment of the proportion is two years earlier.

Like the exception, the style of Jiangnan cloth is also a sword.

A large number of precise consumers were captured by literature, art, and minorities.

In the 2001 year of the year, Li Lin, the founder of the brand, rebuilt the brand. The brand also changed to an English name JNBY.

In 2012, Li Lin, founder of the company, announced that he had invested in the fund. For seeking listing, Li Lin once said: "if investment can improve the quality of products, it will be a win-win result, and the team can also get economic returns.

But at the same time, we still want to control the brand within a certain range, and do what we like to do is the most important thing.

High recognition, internationalization and fast development of children's wear have made Jiangnan Buyi group become the darling of capital.

In fact, a user named "popcorn" describes JNBY as plain, elegant, straight line, like CELINE and RICK OWENS and Yamamoto Teruji.

JNBY highly respected natural, healthy and perfect lifestyles of urban knowledge women, do not blindly follow the fashion but always fashion, and in

On the choice, it also stresses comfort, and uses natural fabrics such as cotton, linen, wool, silk and so on. Visibility and recognition are quite extensive among literary and artistic women who prefer a unique style.

In addition, JNBY has a large number of loyal fans in social media Sina micro-blog and WeChat public numbers. Among them, the average reading volume of JNBY public number has long been the top of the domestic women's clothing category, and has become the imitation object of many domestic women's clothing brands and even foreign fashion brands.

JNBY has been expanding its international market since 2004, and opened its first brand store in Russia in early 2005, and then opened stores in Japan, Singapore, Canada, Thailand, Georgia, Spain and South Korea.

In 2009, JNBY launched its first showroom in Paris, France.

JNBY has never given up its ambition to enter the overseas market. After entering the US market in 2009 and encountering Waterloo, JNBY landed in the US market at the end of last year and opened a new store in Seattle's Swire Plaza.

Up to now, data show that there are about 60 overseas shops in JNBY, mainly in Asia, Europe and North America.

In 2012, JNBY participated in the fashion week for the first time in Tokyo. It was greatly concerned by Japanese media and industry. According to relevant information, Japan has become the largest overseas sales market of JNBY.

In the early May 2013, JNBY's children's wear series appeared in Hangzhou in the form of separate counters. JNBY launched the idea of independent children's wear. The former "women's wear + children's wear" mix sale has achieved good results.

According to sources, JNBY spent a year doing experiments, and sold children's clothing in more than 100 stores with annual sales of over 5 million yuan. The result of the experiment made the brand finally have the children's children's monopoly. In less than half a year, the sales of children's clothing series accounted for 10% of the total sales of JNBY.

According to public data, JNBY membership has exceeded 1 million, and many JNBY VIP guests have grown up with the brand and have converted to the role of mother, with the need to buy children's clothing.

Li Lin said in a media interview last year that the women's clothing market has not changed much at present, and its growth is slow. It is far behind the rapid growth before 2011.

Since 2011, the number of JNBY shops has not increased significantly, but the performance of new children's clothing brands has increased rapidly.

Li Lin emphasized that the growth of stores in the future will depend more on children's clothing brand JNBY by JNBY, and children's wear is a fairly good new market for group development.

People in the industry have revealed to fashion headlines that children's JNBY by JNBY has been shocked by the industry's performance in just over two years. The overall sales performance has occupied about 25% of JNBY women's clothing, and the profits are quite amazing, forcing the women's wear JNBY.

According to a survey report, the growth of children's clothing market is not affected by economic fluctuations, and the high-end children's clothing market still has unlimited potential.

Analysts said that including the early opening of the Chinese government's second child factors, parents' late life and late childbirth, stable financial situation, increased birth rate and grandparents' indulgence for their grandchildren will contribute to the promotion.

The market is growing rapidly.

Over the past few years, a series of luxury brands have begun to design clothing for younger consumers.

Fashionbi CEO Ambika Zutshi said, "nowadays, parents will not hesitate to give their children the best of everything."

Compared with foreign children's clothing market, the size of children's clothing market in the United States is expected to reach $156 billion 800 million in 2015, and by 2017, the UK children's clothing market is expected to rise to about $8 billion 500 million.

Even if stocks fluctuate and fashion retails are sluggish, the market growth of such goods is not expected to slow down.

China's children's wear market in 2015 has exceeded 170 billion yuan, especially the post-80s and post-90s young parents pay attention to the brand characteristics, will create more development opportunities for fashion children's clothing industry. Obviously, Jiangnan Buyi group laid the market ahead of time and began to get a return. This is also an important bargaining chip for its IPO access to Hong Kong's capital market in the second half of this year.

JNBY domestic competitors mainly include Shanghai's ZUCZUG element and Guangzhou's Mo&Co.

For the expansion of JNBY, Li Lin publicly stated that he did not intend to expand in the three tier cities of the country. However, for the layout of the first tier cities, she said that there were too many 30 stores in Beijing.