The Maternal And Child Market Is Still Hot In 2016. Jingdong Has Become A Big Winner.

January 11th news, a few days ago, AI consulting released 2015 online.

Development of the white paper, data show that Jingdong became the biggest winner of the maternal and child market last year, ranking the first in the two major categories of milk powder and diapers in the market share, far exceeding second Tmall.

According to the report, B2C accounted for 73% of the online milk powder pactions in 2015, while the C2C platform accounted for 27%.

Among them,

Tmall and suning.com ranked the top three in trading volume, 40.3%, 27.7% and 10.9% respectively.

Take Q2 as an example, compared with the same period last year, the proportion of Jingdong and Tmall increased, the sum increased from 56.5% to 64.2%.

Compared with domestic brands, maternal and infant consumer groups prefer foreign brands, and the top three brands of milk powder are Wyeth, Midea, and Mead Johnson. The top three of the diaper trading volume are curiosity, flower king and Pampers, all of which are foreign brands.

Besides, there are scattered trends in the distribution of all kinds of mother and baby products, and the proportion of nutritional items such as nutritional supplement, daily care, feeding tools and other long tailed products has increased.

According to the analysis of the industry, the category of mother and infant commodities gradually expands, and medical, financial, educational and other service products will become the key direction of development.

It is learned that in 2015, China Mobile's online shopping accounted for 55% of the total scale of online shopping market, and for the first time, it exceeded PC to become the mainstream choice of online shopping market.

However, some people in the industry put forward a deeper view on this. They say that the category of mother infant electronic business is limited, and the user life cycle is short and unsuitable for retention. This is a natural short board.

Future mother and infant

Expand the consumption scenario from online to offline, and create O2O for mothers and babies, not just mothers and babies.