Second Child Era Global Fever Jinjiang Industry Greet Baby'S "Big Era"

Yesterday, the Hongkong toy fair and baby show were closed at the Hongkong Convention and Exhibition Center.

As a more developed area of the domestic baby child industry cluster, Jinjiang has made its appearance, not only exhibiting creative products, but also playing its own own.

Become a highlight of the exhibition.

Many exhibitors said that although China's baby products are selling well all over the world, there are still gaps in every aspect with foreign countries.

Jinjiang toys, which have more than 30 years of experience in toy production, have built up their own brands through continuous ups and downs after several ups and downs.

The toy fair brings together about 3000 enterprises around the world to participate in the exhibition. The toy dealers are learning from each other, hoping to find business opportunities, and find the way to develop the toy industry in the future.

For the current situation and future trend of Chinese toys, Xu Minghuang, manager of Development Department of Jinjiang Lili Toys Co., Ltd., said that the economic downturn in recent years has a great impact on traditional industries.

It was also affected.

"However, the big environment is not the main reason for the difficult development of enterprises. The biggest advantage of Chinese toys is the price, which is unmatched by foreign manufacturers. However, Chinese toys are still inadequate in terms of design and function, especially in terms of their independent development capability. These problems are worth studying deeply."

Xu Minghuang said.

It is reported that Li Li accounted for 60% of its own brand.

This time, they have set up two regional exhibitors, one is the first floor brand hall and the other is the five floor domestic exhibition hall.

Xu Minghuang said that the era of cheap toys has passed, and the brand toys that are cost-effective, intelligent and intelligent have become mainstream. In the future, with the right to speak their own brands, they can make good achievements in their fields.

The era of baby brand represented by the "leader" has arrived. Jinjiang Carnival Baby Products Co., Ltd., as a well-known brand of domestic waist stool, is also seeking the breakthrough of its own brand.

"Besides the traditional orders, we received many cooperation invitation from cross-border e-commerce buyers, which is beyond our expectation."

Yan Chengxiao, general manager of carnival, said that the bear bear started cross-border electricity business last year. After a year's development, its own brand has been exported to more than 100 countries around the world.

"The market is constantly changing. Before it was dominated by large buyers, with the fragmentation of orders,

In addition, the threshold for self financing will also be low. In the near future, the baby industry in Jinjiang will usher in the Chr (34) brand era Chr (34).

Yan Chengxiao said.