2016 Cross-Border Electricity Providers Focus On B2B Development

2015 has passed. Looking back at several electricity supplier wars in 2015, cross-border electricity providers have sprung up, and the cross-border e-commerce marketing methods led by "black five" have also come to the fore. Cross-border electricity supplier enterprises are also rising rapidly.

According to statistics from Ministry of Commerce, there are more than 5000 cross border platform enterprises in China, and more than 20 foreign trade enterprises have carried out cross-border e-commerce through platforms.

Recently, the State Council announced the establishment of a cross border e-commerce comprehensive pilot area in 12 cities such as Tianjin, Shanghai and Chongqing, which once again promoted the development of cross-border e-commerce in 2016. It is worth noting that the cross-border B2B mode has also become the focus of development.

C terminal core issues: fashion synchronization, long tail demand

From the C end (consumer) point of view, it is not difficult for consumers to find that cross-border e-commerce in 2015 has developed very rapidly. Consumers are deeply aware that they are more likely to be in the hot business days in 2015. The most obvious difference from the previous electricity supplier war is that in 2015, cross-border electricity providers play a more important role. Apart from the "11.11" and "12.12" cross-border sectors, the "black five" (black Friday) of the exclusive cross-border electricity supplier was launched separately.

Huang Yuanpu said in the 2016 China Internet + innovator annual meeting, in 2014 and 2015, the best development in the field of electricity providers was cross-border electricity providers, which brought foreign high quality brands to China. This is the best business category in the past year.

Liu Huipu, senior vice president of jumei.com, said that in 2014, cross-border electricity providers were carrying out the momentum movement, mainly based on overseas direct mail, as well as cross-border activities of some large commodities.

However, this does not satisfy Chinese users at all.

In 2015, the first year of the cross-border year, we began to retake some of the products that Chinese users are paying attention to overseas for sale. However, the main task of this year is to stay in the process of handling and cross-border policies, which can be described as a simple speed war.

Zhong Weiguo, chief operating officer of Shanghai ant city, also said that in the past, there were few cross border e-commerce enterprises, so there was no corresponding market scale, including the whole market atmosphere.

But this year, under the premise of cross-border electricity supplier policy, whether it is a large cross-border platform or mall platform, has reached a certain number of scale, can create a competitive atmosphere and stage, in other words, can "fight".

Therefore, the "black five" in 2015 has entered the end of the first stage of its own development, and this year is about to enter the second stage, which means that more enterprises will join the competition stage.

Preparations will be made in 2015, and will be ready in the first half of 2016, and then fight for a "618" small battle until "double eleven" and "black five" are the real two competitions.

Analysis of C end consumer demand, cross-border electricity providers to talk about the trend, talk about freshness, talk about experience.

It is precisely because of this, the synchronous balance between the content iteration speed of cross-border e-commerce platform and the needs of consumers, as well as the long tail demand of users, have become the two core issues that cross-border electricity providers need to solve in 2016.

Liu Huipu believes that cross-border electricity providers must not solve the problem of price, but fashion and synchronization.

If your update is not fast enough, information is out of date before you update it. That's out of date. This is the core of cross-border competition and also the strategic action that the company needs to implement.

The second core problem is the long tail demand of users. How to interact with users and meet the needs of users is a very false proposition when the user segmentation is extremely fragmented.

Ju Mei will never become Taobao, because Taobao is too long tail. It is a long tail demand based on social forces. It is impossible for us to use that way. There will not be second Taobao in China. Taobao is relatively more beautiful in cosmetics.

In addition, Liu Huipu also revealed that the user's long tail demand problem will be resolved this year, but at the moment, it can not disclose the specific solution. And the United States must make a very important turn this year. Because of its complexity, the turn around is sure to be seen before the second quarter.

Main force: cross border B2B mode

From the perspective of terminal consumption to the upstream supply chain, many cross-border e-commerce platforms rely on overseas buyers and overseas direct mail in the first two years. However, in fact, such small-scale cross-border retail or B2C mode can not support the cross-border electricity supplier industry, and the corresponding cross-border B2B mode (Business-to-Business, business mode between enterprises and enterprises) is actually the main force of cross-border electricity providers.

From the perspective of scale and volume, cross-border electricity providers account for about 17% of foreign trade imports and exports, of which 90% are B2B models, while cross border retail accounts for only about 3% of imports and exports.

In the first half of 2015, the total volume of cross-border e-commerce pactions in China has exceeded 2 trillion yuan.

The Ministry of Commerce predicts that in 2016, China's cross-border e-commerce import and export volume will reach 6 trillion and 500 billion yuan. In the next few years, the proportion of cross-border electricity providers to China's import and export trade will increase to 20%.

Huang Ruo, founder and general manager of Tmall, said that if we only rely on diapers, milk powder and cosmetics, we will not be able to support the cross border import market.

Analysts also pointed out that, from the advantages of cross-border B2B mode, the biggest factor hindering the development of cross-border e-commerce in the C side is the buyer's fear of counterfeit goods. In contrast, the B2B mode has a natural advantage in preventing counterfeit goods.

Because for the individual buyers in B2C, it is difficult to distinguish imported goods, then fake goods, and some consumers even give up because of trouble.

But if it is B2B, the domestic B terminal enterprises require certain inspection ability, and the individual consumers are also relatively easy.

In addition, the analyst also pointed out that the weight of the two models is obviously heavier than the B side, and the important elements of the C side are not applicable to the B terminal. The C is the most important part of the system.

For example, the C side talks about the trend, the novelty, the experience, and the B end is about value.

Whether you can help me with the order, whether it can help me develop, and whether I can help train talents, this is what enterprises care about, and is also a deep development of enterprises.

At the same time, cross border B2B participants also realized that the construction of B2B ecosystem is the foundation for promoting the development of the industry. Qinan: the strategy of collecting space management in general should be realistic. Therefore, we should also focus on the establishment of B2B ecosystem.

Cao Peikun, research director of Analysys think tank, said that in 2015, the cross-border electricity supplier B2B came to a new stage of innovation. The online shopping platform gradually increased, and many buyers also joined in. They could play all kinds of supply chain finance, play their own warehousing and logistics, and even play value-added services such as terminal services to enrich their application mode, and industrial giants also accelerated entry.

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Deepening cross-border B2B mode

Cross border electricity supplier is the best development segment in the field of electricity supplier in 2015, and the deepening of cross-border B2B mode is also an important means to promote the further development of cross-border electricity supplier industry.

However, in terms of innovation mode, successful experience and policy system, China's cross-border B2B mode is still in the process of exploring and deepening the plan.

Zhang Li, deputy director of the E-commerce Research Department of the Ministry of Commerce, pointed out that the tax policy of cross border B2B mode still needs further study. At present, the pilot of cross-border electricity supplier import is mainly aimed at B2C mode, and the B2B mode tax is basically in accordance with the traditional general trade mode.

In the future, if cross-border electricity providers are pushing vigorously, they should further separate the cross-border electricity providers from general trade, and implement differentiated tax policies to promote their role.

In her view, the future B2B import and export tax structure needs careful study to achieve the goal of promoting the import of high-tech products and enhancing the competitiveness of China's industry.

As one of the important e-commerce centers in China, Hangzhou has provided its own advanced experience for the development of e-commerce in all parts of the country.

In cross-border B2B, it is learnt that Hangzhou has also focused on the second batch of system innovation models in the recent B2B business of cross-border electricity providers, including the establishment of B2B business and enterprise identification standards, the formulation of reporting processes and facilitating customs clearance measures, the establishment of online credit insurance system and online payment system, and the construction of overseas warehouses and public bonded warehouses.

Moreover, in recent years, the State Council issued the reply on the approval of the establishment of a comprehensive pilot zone for cross-border e-commerce in 12 cities such as Tianjin (hereinafter referred to as "reply"), and agreed to be in Tianjin.

Cities, Hefei, Zhengzhou, Guangzhou, Chengdu, Dalian, Ningbo, Qingdao, Shenzhen, Suzhou and other 12 cities have set up cross border e-commerce comprehensive test area.

In the reply, we need to firmly establish and carry out the development of innovation, coordination, green and sharing, deepen and expand as the driving force, learn from the experience and practice of China (Hangzhou) cross border e-commerce comprehensive trial area, adjust measures to local conditions, highlight local characteristics and advantages, and strive to give a pilot examination on the technical standard, business process, supervision mode and information construction of the cross border e-commerce enterprises in the related links of the enterprise (B2B), so as to provide a replicable and promotional experience for promoting the development of cross-border e-commerce in China, and provide a new support for the development of foreign trade with the new mode.

In this regard, Zhang Ji, Assistant Minister of Commerce, pointed out that the development of cross-border electricity providers should focus on development.

This is in line with the demand for steady growth and structural adjustment in foreign trade, and also helps to reduce the cost of supervision and improve the efficiency of customs clearance.

The main body of cross-border e-commerce development is clear, B2B is the main body, B2C is complementary.

B2C will grow, but not far away.

The real strength is B2B, so cross border electricity providers should focus on developing B2B, which is in line with the needs of steady growth and structural adjustment of foreign trade, and also helps to reduce the cost of regulation and improve the efficiency of customs clearance.

Finally, from the investment point of view, Cao Peikun also said that cross-border electricity providers led to the development of B2B, and small and medium-sized cross-border wholesale businesses will be more sought after by capital in the future.