New Product Launches Pregnant Shoes Into Smart Shoes

In recent years, intelligent wearable technology has become very hot in the world and in China. In terms of smart shoes, the natural wearability of shoes itself determines that the intelligent space it can play is also very large.

In the afternoon of January 16, 2016, a news conference featuring "I love your variety and your October pregnancy" was unveiled at the Grand Palace Hotel in Furong country, Changsha.

Pregnant women shoes sell prominently to seize the three trillion market segments of the new blue ocean

At the launch of the new conference, four smart shoes were neatly placed on a small round table at the entry point.

Seeing its color value, jumping colors, splicing of different materials, a fashion breath comes to us, touches its feel, soft and elastic.

Unfortunately, time is pressing, and little R can not personally feel the wonder of it.

According to the responsible person in charge of R & D department, safety and comfort is a major selling point of intelligent pregnant women's shoes.

Pregnant women's shoes soles with special anti-skid patent technology corrugated; ensure that pregnant women walk safely in any place, even on the rain and snow and ice ground can also walk safely; the shoes are equipped with self-developed health insoles, so as to ensure the safety of pregnant women and fetuses. The width and length of the shoes are specially designed for pregnant women, and the professional special design of fat and thin can make them adapt to the changes of the feet and legs of the pregnant women at different times. The sole is made of soft patent materials and is equipped with special health care insoles for pregnant women, and the upper leather uses soft natural leather to ensure that the pregnant women are comfortable to wear.

While emphasizing functionality, the style and structure of pregnant women's shoes

Keep up with the trend.

The biggest highlight of maternity shoes is highly integrated with technology, implanted similar smart Bracelet chip, with sedentary reminder, intelligent step function, to help pregnant women to maintain good physical condition.

At the same time, the social application APP, which belongs to pregnant mother, has been built. Pregnant Mommy can interact with each other through online activities through online communication experience, such as day, week, month, pregnancy, mother's circle, fitness data, big PK, etc.

Two child policy to open up a pregnant woman's shoes heavy attack

It is understood that the maternal and child market reached 2 trillion in 2015, reaching 3 trillion in 2018, and the two child policy will bring the baby boom and consumption upgrade into a dual engine to boost the rapid growth of maternal and infant industries.

According to the estimates, the opening of two children will increase the annual consumption of new mothers and infants by 300-450 billion yuan, and the potential of maternal and infant market will be huge. The maternal and infant industries will also become more sophisticated, and the related products will also become more personalized and more scientific and technological.

By exploring the necessities of life, your step has launched the product of pregnant women's shoes, with a humanized design, while satisfying physical comfort and taking into account people's aesthetic needs, so as to meet the needs of market segmentation.

"As a mother, I have experienced the hardships of October."

At the new product conference, Ms. Zheng Jing, the chairman of the company, shared the original intention of the new product design: "from the perspective of caring for pregnant mothers, the team has experienced 19 years of research and development. Based on the creativity and love development concept, combined with intelligent hardware technology on the basis of comfort and function, it provides more humanized design for pregnant mothers."

Asked about the user and consumption escalation, MS Zheng Jing is full of confidence in the pregnant women's shoes Market: "the core of a company is product plus service, so the core team of the planning department and R & D department in 2015 focused on breaking through our core products, and developed the most caring expression carrier for mommy's pregnancy in October, that is, pregnant women's shoes, while pregnant women shoes consume six of the total consumption of their mothers and 3 trillion of their mother and baby's consumption space.

We will march into the new three boards with the core products of maternity shoes, and March to meet the thirty-one thousand maternal and infant market space.

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Nineteen years of trials and hardships sprint new third board listing

It is understood that your step was established in March 13, 2002, mainly engaged in research and design and sales of fashion women's shoes.

As a shoe brand with 19 years of experience, it has been deeply rooted in people's minds, and it has always been the same.

The existing major brands are G-VILL, huanhuanmiao YUYU and YIMO.

At the same time, more than 200 entities chain stores were established, which play a role in the Chinese footwear market. At the same time, the company focused on the leading research and development of maternity shoes and the exploration of the market for the necessities of life by the Chinese mother fans circle.

In October 2015, as the first step of the brand of pregnant women's shoes in China, the new three boards were successfully launched. Meanwhile, they were highly concerned by the same industry and capital market.

In this new product conference, the Founder Securities Founder Securities has reviewed and looked forward to the development of your company, fully recognized your market segmentation, and applied forward-looking thinking in the development to realize the intellectualization and network operation of product development.

Zhang Zhenghua, Founder Securities, said he has nineteen years of experience in shoemaking, which can change and lead the industry.

Although it is in the traditional industry, it adds a lot of new concepts to mother shoes, thus pushing the market space and scale of the industry to a higher level.

"For example, the newly released smart maternity shoes are available.

The concept of smart wear, health, consumption upgrades and big data is the concept of high growth and high value added.

It is understood that in the recent performance notice that the company's net profit growth in 2015 will reach 352%-379%, which indicates that your capital will have a more rapid development in the future with the help of the capital market.

It is revealed that the next step is to focus on R & D.

The missing position and alarm function is a great highlight. In addition, combining the exclusive patented technology to correct the baby's wrong walking posture, adding waist position worker can play a role in fixing feet.

Protect the arch from ergonomics to prevent hallux valgus and flat feet.

Effective correction of all kinds of foot deformity and X, O leg.