• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    The Seven Wolves Have Been In Recession For Some Time.

    2016/2/18 11:05:00 61

    Seven WolvesAchievementsBrand Strategy

    There is no doubt that the seven wolves of domestic men's clothing enterprises spare no efforts in brand building, and their spokesmen are hardly known.

    For example, earlier Hu Jun and Honglei Sun to Zhang Hanyu and Aarif Lee.

    The brand temperament of the earth's gas has allowed Hengda Xu Jiayin to change his belt from Hermes to seven wolves.

    But these beautiful faces and lace news did not save the company's performance.

    The 2015 performance report released by the seven wolves showed that the company achieved a total revenue of 2 billion 460 million yuan in 2015, an increase of 3.02% over the same period last year.

    At first glance, it is worth celebrating, but its net profit has dropped by nearly 6% compared with 290 million yuan in the same period last year, which is 270 million yuan.

    In this regard, the seven wolves explained that the main reason for the increase in revenue was the newly increased needle spinning business in the second half of 2014, which contributed much more revenue.

    However, the gross profit margin of the needle spinning business is relatively low, so the total profit contribution in the reporting period is relatively small.

    At the same time, the company is still in the wholesale mode pformation.

    reform

    During the adjustment process, the income and profits of the original business were all affected.

    After reading the annual reports of seven wolf years, the reporter found that the company's performance fell for the first time in 2013, after ten years of rising year.

    Data show that in the year, seven wolves were operating at 2 billion 773 million yuan, down 20.23%, and net profit was 379 million yuan, down 32.44%.

    Also from the same year, the seven wolves no longer took the expansion Road, but began to close inefficient shops.

    "In addition to the weakening of the apparel retail industry and the decline in the company's orders, the performance decline is an important reason for the company to recover more inventory and reduce inventory pressure."

    Seven wolves company explains.

    A research report by China Merchants Securities said that since 2013, the company has continued to respond.

    store

    Contraction integration, the increase in net number of stores has a greater impact on income, and there is no obvious recovery in terminal demand.

    Wang Yi'Nan, marketing manager of Barry trading Shanghai limited, believes that besides the seven wolves themselves, the downturn in the clothing industry has also had a great impact on the above results.

    "In the context of sluggish sales, 2013 is a year when the profit margin of listed menswear companies deteriorates."

    Wang Yi'Nan told reporters that the net profit of many men's clothing companies listed in the year, including Li Lang and the wedding bird, all fell sharply.

    In his opinion,

    Men's wear

    The decline of performance is inevitable to a certain extent, because the original mode of the whole industry is too simple, and the homogenization of enterprises in product, promotion and positioning is serious.

    "Brand clothing depends on the growth mode of opening stores, and has come to an end.

    Market segmentation and channel diversification are the future directions. "

    Zhou Shaoxiong, chairman of the seven wolves, said in a media interview that some foreign brands are developing strategies for entering China, and the phenomenon of "two-way attack" has become increasingly evident in the domestic garment industry, and the new pattern of clothing is coming.

    "Shops and shops are basically flat, store rentals and labor costs are rising. At present, the company mainly lays a solid foundation and focuses on improving the profitability of the storefront."

    As Zhou Shaoxiong predicted, the main business of the seven wolves has been adjusting for two years after 2013.

    Continuous shutting down and declining performance seems to be the norm for seven wolves.

    According to statistics, in the first half of 2014, there were 3155 terminal stores in the first half of the year. In the first half of 2015, there were 2636 terminal stores and more than 500 stores in one year.


    • Related reading

    Textile Enterprises Believe That The Cotton Grade Spreads Should Be Widened.

    Enterprise information
    |
    2016/2/15 17:04:00
    67

    Most Enterprises Have Entered The Vacation Mode.

    Enterprise information
    |
    2016/1/22 21:06:00
    22

    Removing Inventory And Returning Funds Has Become The Biggest Aspiration Of Textile Enterprises.

    Enterprise information
    |
    2016/1/21 21:01:00
    33

    Consumer Recognition Motivates People To Make Better Products.

    Enterprise information
    |
    2016/1/20 17:43:00
    35

    Most Of The Enterprises In Hebei And Henan Consider Early Leave.

    Enterprise information
    |
    2016/1/15 21:28:00
    13
    Read the next article

    2016 In The Beginning Of Spring, What Fashionable Street Can You Give Us?

    The happy Spring Festival is over, and the guys should go back to work and go on, and if you're still a bit sluggish because of the "postganglionic syndrome", the editor will give you a dose of chic blood!

    主站蜘蛛池模板: 大战孕妇12p| 五月天综合网站| 999国产精品| 波多野结衣有一部紧身裙女教师| 婷婷丁香五月中文字幕| 四虎影视大全免费入口| 中文字幕第一页在线播放| 色窝窝无码一区二区三区成人网站 | 女人与禽交视频免费看| 全彩里番acg里番| 一区二区三区视频| 精品人妻少妇一区二区三区在线 | 国产精品女人呻吟在线观看| 亚洲成人黄色网| 调教视频在线观看| 朋友的放荡尤物娇妻| 国产成人无码一区二区三区| 久久成人国产精品| 色费女人18毛片a级毛片视频| 无码精品a∨在线观看无广告| 四虎www成人影院| 一本色综合网久久| 狠狠躁天天躁无码中文字幕 | 国产一区二区三区在线观看免费| 中文字幕无码中文字幕有码| 精品国产免费一区二区三区| 女人高潮内射99精品| 亚洲综合AV在线在线播放| 4hu四虎永久免在线视| 最近中文字幕国语免费完整| 国产人碰人摸人爱视频| 中文字幕久久久久久久系列| 积积对积积的桶120分钟| 外国一级黄色毛片| 亚洲另类欧美综合久久图片区| 国产你懂的在线| 无码精品一区二区三区在线| 免费无码一区二区三区蜜桃大| 97在线视频免费公开观看| 樱桃黄高清完整版在线观看| 国产乱xxxxx97国语对白|