Farfetch Pformation Will Soon Add Beauty Children'S Clothing Business

Faced with the decline of the luxury goods industry, although the luxury industry can not abandon its high-end positioning, most brands have chosen to pform or develop their sub brands, trying to pform them into more popular consumers.

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Recently, besides the action of luxury brands, luxury shopping websites have begun to pform to this aspect.

Today, with the concept of personalized consumption led, the luxury industry, together with the electronic business platform, has all considered the life categories that are more responsive to the needs of consumers.

Future, single

Cards may not guarantee their share of the middle class, but for the growing middle class, lifestyle brands clearly give them more incentive to consume.

Online luxury

Farfetch was founded in 2008. In recent years, the website has promoted the offline sales of the website through the cooperation of the Commission and the buyer's shop. Although no independent entity store has been set up, about 30% of the sales of the buyer's shop have come from the Farfetch website.

As a result, the website said that this year's website sales and its total merchandise volume will increase to $800 million compared with 500 million US dollars in 2015. At the same time, it benefited from the $86 million raised by Farfetch last year, making the website a leader of fashion technology valued over $one billion, and buying the famous British boutique Browns in May last year to further expand the British market.

Since the children's clothing market is still an undeveloped market and user experience feedback, the website will decide to launch the children's clothing series from this month. The children's business includes newborn series, infant series and children's series. The potential customers are children under the age of 12.

At the same time, the website also said that the beauty industry's huge category also prompted the website to carry out the decision of beauty business development.