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    Diesel Is The Strong Growth Engine Of OTB Group And Still Does Not Abandon IPO Plan.

    2016/3/5 12:05:00 29

    DieselOTBBrand Strategy

    As the earnings season continues, many groups in the industry have already released their earnings reports. As the OTB group of Italy fashion group, they also released their 2015 financial year's earnings recently.

    It is reported that in the 2015 fiscal year of OTB group, due to the fluctuation of the currency exchange rate and the re establishment and transformation of the brand positioning of its main growth engine, Diesel, and the acquisition of Marni brand, the group's annual profits and sales declined.

    In the 2015 fiscal year ending December 31, 2015, group net profit fell to 36% euros, to 3 million 500 thousand euros, but the total revenue of the group rose slightly to 1 billion 590 million euros compared with the previous fiscal year.

    It is reported that in the 2015 fiscal year, Diesel With more than 65% sales, it continues to lead the growth engine of the group, and because of the joining of star designer John Galliano, the Maison Margiela's weirdism continues. At the same time, it is benefited from the release of the first advanced custom series and the women's clothing series. brand It recorded an increase of more than 30%.

    For the current harsh retail environment, the OTB group, considering its subsidiary brand Diesel, considers that the Diesel brand should be streamlined at a cost of 100 million euros, so as to further complete the medium and long term strategy set by the group.

    However, Viktor&Rolf has already closed its garment series business and turned to focus. Advanced customization series But the group said its sales of perfume and eye series had increased, but the group did not give more data.

    On the other hand, although sales figures in the 2015 fiscal year are not impressive, the group has not abandoned the IPO plan. Last year it acquired more than 61% of the Marni brand, and is about to control the brand for three years.


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