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    Renzo Rosso Luxury Group Dream Is Still A Long Way To Go.

    2016/3/4 10:06:00 34

    Renzo RossoLuxury Group DreamBrand Strategy

    Renzo Rosso's dream of building the first Italy luxury group has a long way to go. In the past 2015, its fashion group OTB SpA SpA was staggering, and its profit plunged 36% in the period, from 5 million 500 thousand euros in 2014 to 3 million 500 thousand euros. What's worse, the group's sales increased by only 1.9%, from 1 billion 560 million euros in 2014 to 1 billion 590 million euros. If the favorable influence of the euro exceeds the double digit number, the group's income will decline from the median to the highest figure, compared with the two groups of LVMH SE and Kering SA.

    Hermes

    And other single brand driven European luxury goods group.

    For the sluggish performance, OTB SpA blamed the repositioning of the group's main revenue source brand Diesel, and the acquisition of Marni mani's remaining shares, while Group CEO Riccardo Stilli said the group's medium and long-term strategy also contracted the wholesale business, thereby reducing its revenue by around 100 million euros.

    In this regard,

    Riccardo Stilli

    It is known as "everything is in control."

    At the end of 2015, when OTB SpA acquired the majority stake of Italy luxury brand Marni Mani 61% in 2012, it executed the agreement option, bought the remaining 39% shares of the brand, and fully incorporated Marni Marni mani into the group.

    According to Riccardo Stilli, Marni mani has double-digit growth, but according to the results of Marni mani China agent Joyce Boutique Holdings Ltd. (0647.HK), the performance of the brand in the Chinese market is not satisfactory, and the Chinese market is the most important market in the world, and it has the largest, the most and the most important in the world.

    Luxury brand

    The seller has always been the prospect of luxury brands.

    Along with the revenue growth of wholly-owned acquisition of Marni mani and Maison Margiela, Diesel's share declined to less than 65%, but the company only accounted for 65% of its Diesel share in 2014.

    As for IPO and potential acquisitions, Riccardo Stilli said it was open to the president Renzo Rosso.

    OTB SpA's Viktor & Rolf BV announced the termination of Viktor & Rolf in 2015. The Rolf garment series also showed that OTB SpA was badly competitive with existing brands in the low environment, except Marni Mani, which had already had 130 million euros in 2014.

    In addition to the above mentioned Diesel and Marni Mani, Viktor & Rolf BV, Neuf Sarl with Maison Margiela trademark rights, OTB SpA also owns the garment manufacturer's OTB, the company's customers and children's wear agents.


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