PEAK Will Gradually Upgrade Its Strategy
Adhere to the development of specialization and internationalization
Peak
Sports also ushered in a bumper harvest year.
Thanks to the successful marketing of "star strategy", as well as in professional products and international
market
In 2015, PEAK sports annual turnover increased 9.4% to 3 billion 110 million yuan compared with 2014, gross profit grew 11.4% to RMB 1 billion 200 million yuan, and net profit increased 22.3% to 390 million yuan.
While making progress in specialization and internationalization, PEAK also has bigger ambitions.
With the "state"
Internet plus
"China made 2025" strategic development goals and the promotion of national fitness as a "national strategy", and the increasingly open and increasingly market-oriented sports industry has provided new opportunities for PEAK, a group company rooted in sports industry for a long time.
By the end of 2015, PEAK sports was officially recognized as the national sports industry demonstration unit by the State Sports General Administration.
This is a new starting point.
It is understood that in the future, PEAK will improve the operation of the group buying official website, deeply lay out the basketball market, and consider participating in the brokerage, organizing events, training camps, training and other business of the stars, thereby consolidating PEAK's leading position in the Chinese basketball market.
At the same time, we will continue to invest more in science and technology and talents so as to pform and upgrade sports shoes and garment manufacturers to a comprehensive sports solution provider.
It is reported that PEAK has launched an open competition promotion and Registration Platform PEAK+, and is also in contact with many international sports organizations, sports owners and many sports departments and cities in the world, and sports talents are being promoted. It plans to host and host several international sports events independently, and set up sports training network such as basketball, soccer and tennis.
PEAK CEO Xu Zhihua said: "in the future, PEAK will continue to upgrade its strategy and upgrade from a single sports equipment supplier to a comprehensive sports solution provider while maintaining specialization and internationalization."
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