Shenzhen Apparel Industry Has Completed The Gorgeous Turn To Brand Creativity.

It is reported that Shenzhen fashion week showroom has also been held for the second time.

The docking platform of original design and commercial landing.

This showroom has brought together more than 100 independent designers and brands at home and abroad. Their design works are displayed in the creative space of 2000 square meters in static state. The buyers from all over the world can immediately list their favorite works after visiting the site. This year, showroom also introduced the original design integrated online platform, such as Yun Shang Hui, D2M, and so on, and shortened the offline order process that took about 3 hours in the past to 40 minutes.

The industrial pformation of Shenzhen garment industry has been completed step by step.

On the morning of 19 April, the provincial Party committee deputy secretary, Shenzhen municipal Party committee secretary Ma Xingrui, Shenzhen mayor Xu Qin and Lin Jie, Guo Yonghang, Chen Biao and other city leaders came to visit showroom. After listening to the simple report of Shen Yongfang, President of Shenzhen garment industry association, Ma Xingrui expressed approval of the pformation and upgrading of the garment industry in Shenzhen, and immediately said that if the three Shenzhen fashion week was well done, the government's support would be greater.

According to Shen Yongfang, the clothing industry in Shenzhen was initially a state of "three to one patch" and "OEM processing". But Shenzhen took the lead in opening up the two-way market of two markets, from single export processing to export and domestic demand, from the garment manufacturing industry to the fashion and creative industries and the development of cultural and entrepreneurial industries.

At present, Shenzhen has more than 2000 garment enterprises, 300 thousand employees, 30 thousand fashion designers, and more than 1000 clothing brands. The output value of light in 2015 exceeded 200 billion yuan, and exported nearly tens of billions of dollars.

At present, the market share of Shenzhen's fashion industry in China's key cities has exceeded 60%, and 70% of the high-end women's clothing in the country are concentrated in Shenzhen, which has also had a certain impact on the international stage.

"Shenzhen has become one of the most popular fashion industry bases with the most original domestic brands, the most complete industrial support and the largest scale cluster effect."

Why is the pformation of Shenzhen's garment industry so successful? Shen Yongfang believes that on the one hand, it is closely linked with the Shenzhen municipal government's continuous encouragement of "independent innovation and brand development" of garment enterprises.

It is understood that Shenzhen has issued a series of policies and measures to encourage technological innovation of enterprises, increase support for technological pformation funds, support technological innovation and technological pformation of garment enterprises, promote the implementation of independent brand cultivation plan, arrange special funds for brand cultivation, encourage brand building to enhance the added value of products, and lay a good policy foundation for brand building and industrial pformation.

According to statistics, more than 75% of Shenzhen's clothing enterprises sell 5% to 15% of their sales as design, innovation and R & D funds.

On the other hand,

Many years ago, the industry established the "market" as the core: the service association took the initiative to lead enterprises to "tug together" attack. From 1999 to 2015, it organized the enterprises to participate in the promotion activities at home and abroad for more than 10 consecutive years, and successfully held the China (Shenzhen) international brand clothing and apparel Fair for 15 years. At the same time, in the direction of internationalization, organized enterprises took part in the "London Fashion Week" for five consecutive years. In the past three years, enterprises in succession organized into the world's largest "New York Fashion Week" to promote the Shenzhen garment industry to move towards internationalization.

At the media meeting of 19 PM, Zhang Li, senior consultant of China Textile Industry Federation, also appreciated the pformation and upgrading of Shenzhen's garment industry. She said that if the dress fair was held for 15 years before, it was accompanied by the growth process of Shenzhen's clothing brand from small to large. Then the Shenzhen fashion week from last year marked the growth direction of Shenzhen's garment industry internationalization.

The fashion week in Shenzhen is aimed at pforming the mainstream resources and systems of the international fashion week and taking active part in the global fashion week operation system to create the "Top Asian Fashion Week".

She even predicted that Shenzhen fashion week is the most promising fashion week in the world.

As a frequent visitor to the world's four largest international fashion week, Francesco, a representative from Italy luxury industry association, was impressed by the gathering effect of Shenzhen brand after watching many Shenzhen brand shows. He told the media that "Shenzhen brand is very powerful to enter the European market, and is believed to be very popular in Italy and France."

According to Shen Yongfang, Shenzhen is making efforts to build.

Industry headquarters economy, and actively promote the Shenzhen garment industry gathering base - the first phase and the two phase of the big wave fashion creative city, such as the "headquarters functional area" and the "R & D center" two phase system planning and construction; the service association is also promoting the operation of the designer integration platform, clothing design platform, education interaction platform, publicity and promotion platform, and fashion business financing platform, and strives to turn from the past cost driven and quantitative driven dependence to a new round of industrial pformation of technology, brand, design, creativity, culture and mode innovation.

In the coming years, Shenzhen fashion week will be the best combination platform for domestic and even international original design and business landing.