The Second Shenzhen Fashion Week Opens More Than 60 Fashion Shows To Play The Leading Edge.

First session of Shenzhen

The proposal to enter the "International Fashion Week" sequence is due to the good foundation of Shenzhen's clothing industry, strong government support and excellent fashion week team.

Today, the curtain of the second Fashion Week opens. The laymen see the fashionable T stage, the unique design, the gorgeous fashion and the stunning models, but the insiders see the pformation and upgrading of Shenzhen's garment industry and continuous innovation.

Shenzhen fashion week is becoming a booster for promoting the pformation and development of garment industry and promoting the upgrading and upgrading of fashion and creative industries.

The best place for Chinese women's wear is Shenzhen.

Shen Yongfang, President of Shenzhen garment industry association, once said, "China is a big fashion market. Fashion is mainly about women's clothing. The best place for Chinese women's clothing is Shenzhen."

The clothing industry is one of the most important industries in Shenzhen. Shenzhen has made great efforts to promote the pformation and development of the garment industry. It has realized the pformation from the original export to the independent brand, from the single export processing to the export and domestic demand in two markets, from garment manufacturing to fashion and creative industries, and the development of cultural and creative products.

At present, Shenzhen has become an important garment design, manufacturing and export base in China. It has more than 2000 garment enterprises, 300 thousand employees, nearly 20 thousand fashion designers and more than 800 clothing brands.

In particular, Shenzhen women's clothing is leading the country.

Shen Yongfang told reporters that domestic brands of women's clothing sold in China's first tier city shopping malls, five or six out of every 10 pieces, came from Shenzhen designers.

Mass Phil, movie, singer, pink wardrobe, Ma Tiannu, Ji Houfeng, card Dun ton, VIN snow, love love, Nals, Yi Hui, lady house and other brands are everywhere in Shenzhen, become the dazzling stars of China's fashion industry, and many brands still open counters abroad.

Shenzhen gradually developed into "the capital of women's clothing in China" and formed the industry pattern of "Chinese women's clothing watching Shenzhen".

Shenzhen clothing brand goes global

In 2015, Shenzhen's clothing sales exceeded 200 billion yuan, and became a driving force for Shenzhen.

The important force of upgrading and fashion industry's innovation and development.

Because Shenzhen fashion industry has the geographical advantages of proximity to Hong Kong and Macao, fast information and convenience for internationalization, it is able to keep abreast of changes in the international fashion industry.

Shen Yongfang said that Shenzhen fashion's "high-end" market positioning and "leading fashion concept" has been accepted by consumers in most parts of China.

At present, the overall R & D and design level of Shenzhen fashion industry occupies a leading position in China.

Relying on the developed garment industry, Shenzhen has also set up a professional clothing exhibition - "China (Shenzhen) international brand clothing and apparel fair".

The exhibition is held in July each year, and has won the "UFI" authoritative certification of the International Exhibition Association's exhibition industry certification exhibition.

At present, the exhibition has been successfully held for the sixteen time and has become one of the largest and most influential clothing exhibitions in the Asia Pacific region.

In recent years, Shenzhen has further accelerated the pace of internationalization of the fashion industry.

In 2008 ~2012, Shenzhen hosted 5 London Fashion week for the first time in London Fashion week.

In 2013 ~2015, Shenzhen appeared in New York fashion week for 3 consecutive years. It was greatly concerned by American fashion buyers, retail giants, fashion organizations, senior fashion critics and fashion media. A group of fashion brands grew rapidly in the process of "going out" to carry out international exchanges and cooperation, and made significant progress in global resource allocation and international competitiveness. Shenzhen's international image has also been continuously improved.

Shenzhen fashion week never ends

Unlike the trade fair, the fashion week is rebuilding the system.

Shen Yongfang said: "as a fashion capital, Shenzhen is constantly emerging as a new designer.

The association's international promotion of local designers has attracted the attention of top fashion week.

Therefore, Shenzhen fashion week should be a stage for local original designers and local brands.

After the first Shenzhen fashion week in March last year, the 2016 autumn and winter series of Shenzhen fashion week are coming.

The second Shenzhen fashion week, which is based on "international platform, original design, commercial landing and national fashion", has actively joined the international fashion week's mainstream resources and systems, and has been included in the global fashion week release sequence, becoming an important part of the international fashion scene.

The newly upgraded Shenzhen fashion week will serve as an international fashion "nuclear engine". It will bring more creative inspiration and innovation to Shenzhen, enhance the soft power of the city, and let the focus of global attention once again focus on Shenzhen.

At the 2016 Shenzhen fashion week press conference not long ago, Shen Yongfang mentioned that Shenzhen fashion week should be made into a "never-ending Fashion Week", so that fashion can always be surrounded by citizens, making the whole city fashion and making the whole industry chain fashionable.

Look at the show, look at the doorway.

Shenzhen Fashion Week opens today. Fashion, big coffee and fashion people will shine Shenzhen.

What should I see and see in fashion week? The Shenzhen evening news helps you to see the secrets of the show, and to be an expert guest.

How can the audience be rude?

Fashion week is a "tall" show, and Shenzhen fashion week looks at international standards.

But don't worry, we are not on stage, so there is no need to spend a lot of money to buy a famous brand to wear. As long as you dress appropriately and stay generous, you can look at this wonderful show.

How many sets of clothes do you need to prepare for a show?

Those models who walked on the stage looked like a show on all the tall buildings, and heard that they got more than 5 figures in their salaries.

However, "one minute on the stage and ten years on the stage" is much more difficult for you to see.

Under normal circumstances, a show must be prepared for at least half a year, and every day is constantly prepared.

The fashion week in Shenzhen fashion show of about 30~40 sets of clothing, because the brand and designers are slightly different.

According to international practice, a model can only replace two sets of clothes.

Who are they sitting in the front row?

Chinese people pay attention to the seating order. The two fashion shows of Shenzhen fashion week A and B can accommodate 1200 seats at the same time. So the chance to sit in the top row of the show is basically the international jury, star, famous Chaozhou, the official guests and the big fashion editor.

Do we have to wear clothes to kill people?

Fashion is not how to exaggerate how to come? Although the international fashion show released new products to the public are very tall, but little partners do not need to worry, this fashion week in Shenzhen clothing mainly independent original.

Most of the products will be listed on the online and offline channels of designers and brands. The original works will be released, advanced customized and the top 2016 brands of the autumn and winter series will be available.

Can you buy fancy clothes directly?

If you want to see which clothes in the show, can you start directly? Unfortunately, unless you are a star or an important customer or buyer, you can make a reservation after the conference.

After the completion of the show, ready-made clothes will soon be on the market. From the production cycle, from publication to listing, it will be snapped up in autumn and winter.