How Should All Kinds Of Exhibitions Be Faced In The Era Of "Internet +"?

The twenty-fifth China East China Import and Export Fair, which was held for 5 days, was successfully closed at the Shanghai New International Expo Center, and 28 enterprises such as Yulong Holding Group Co., Keqiao gentry Textile Co., Ltd. participated in the exhibition.

It is understood that the number of enterprises participating in the China Fair this year has been significantly reduced compared to last year's 34. "The effect of exhibiting is not significant." This is the reason why a home textile enterprise operator does not participate in the exhibition.

When interviewed many foreign trade enterprises, reporters learned that the number of exhibitors in Keqiao and abroad has obviously shrunk this year. For example, a curtain exportation company of Qian Qing has only decided to participate in the 4 exhibition this year, and last year the company participated in 6 exhibitions. With "Internet +", some of the orders have been turned online, and the effect of attending the exhibition is not as good as before. The operator said.

In the era of "Internet +", have all kinds of exhibitions really become "chicken ribs"? For this reason, the operators of Yulong Holdings Limited, who participate in the exhibition every year, have their own opinions: "the purpose of exhibitors is not only to add new customers, to get orders, but to grasp the macro situation, enhance understanding of their peers, and grasp the relevant market information in an all-round way. Fashion fabric Such special products must be face-to-face with customers.

One is in this session. China Fair The head of the exhibition at the fabric exhibition shows that although the outcome of the current China Fair is not yet obvious, it is also a reflection of the business to see the stalls on the opposite side of the market. The trade fair itself has also become an important platform for enterprises to understand the market and maintain their customers.

"Fabric as a fashion product not only needs to face the customers, but also needs to penetrate the market and see the information of the market," Mr. Gong said. According to the briefing, the company takes part in France. Germany After 4 international professional exhibitions, many people will be sent to the European market and face to face with customers. "In the Internet + era, the traditional way of developing the market can not be abandoned." The operator said so.

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The opening ceremony of the ninth Shanghai MILANO UNICA fabric exhibition is also the third exhibition of the global MILANO UNICA fabric exhibition in the new year. Following the success of the second New York MILANO UNICA fabric exhibition and the twenty-fourth MILANO UNICA fabric exhibition, the high-end Italy textile fabrics have come to China again, and look forward to the success of this exhibition as the 2015 October Exhibition: the chairman of the Ercole Botto Poala said the last exhibition was "the most successful exhibition in history".

The MILANO UNICA fabric exhibition in Milan coincides with the Spring Festival in China. So few Chinese business audiences believe that Chinese enterprises who miss the Milan exhibition will come to see the Shanghai exhibition. At the same time, 78 textile enterprises from Italy will exhibit the best 2017 spring and summer fabrics in the world at the same time.

The number of professional spectators in March 2015 has been quite impressive, while the number of spectators in October has increased by 3% on this basis. More than 4 professional spectators have been attracted to watch the fashion from Italy.

The Chinese clothing professionals who have continued to grow and expand on scale, once entered the National Convention and Exhibition Center, will be able to have an intimate contact with the fine manufacturing industry in Italy. The exhibition of the Italy international fashion exhibition held in the same period will be supported by the Ministry of economic development of Italy. The exhibition will be supported by the Italy Foreign Trade Commission and the Italy textile and garment Federation.