Japan'S Sports Shoe Brand Asics Unveiled A New Plan For Sustainable Global Growth

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Asics announced a new global plan for sustainable growth. Its goal is to sell 437 billion yen in 2016 and to 750 billion yen in 2020. It hopes to expand consumer groups, develop teams and capabilities and invest in new sports technology from a consumer's point of view.

The new plan will also see that Asics will divide the sales area into seven regions: Japan, the Americas, EMEA (Europe / Middle East / Africa), Greater China, South Korea, Oceania, Southeast Asia and South Asia.

It will also strengthen the governance and risk management measures of the whole group through the global quick report link.

The growth plan follows the company's last five year plan for 2015, which ended in December (2015).

It reveals the figures for the whole year. Asics said its sales volume was 428 billion 500 million yen, up 21% from the 354 billion 500 million yen in the previous year.

In 2015, domestic sales of Asics rose to 101 billion 230 million days in the same period of 68 billion 990 million yen, while overseas sales increased from 285 billion 61 million yen to 327 billion 270 million yen.

More specifically, U.S. sales grew by 14.5% to 146 million 100 thousand yen, mainly due to the weak Brazil Rio dollar exchange rate impact on the dollar.

Europe's sales grew by 10.7% to 116 million yen, thanks to strong sales.

In particular, running, tennis and Asics Tiger shoes.

Meanwhile, sales in Oceania / Southeast Asia and South Asia grew by 20.8% to 22 billion 470 million yen, due to strong sales in Australia, and efforts to expand their performance in Southeast Asia and South Asia.

Asics said it expects the group's business to remain stable on a global scale, including health promotion factors, a tendency to generate high interest in sports, and a trend that is easy to get into sports, such as running, training and fitness, and is becoming an increasingly established way of life.