Two Strong Brands Join Hands With Nike And Givenchy To Create New Products.

This is the third time that NikeLab has worked with Riccardo Tisci. The outside world praised the Givenchy creative director as "no Riccardo Tisci" is not so popular. Givenchy "The first joint was the 2014 Air Force 1, and the second was the basketball shoes NikeLab Dunk Lux High released just last month.

This cooperation is aimed at the development of Training product line. Jarrett Reynolds, senior design director in charge of NikeLab apparel line, said performance is still a priority in this series. The equipment combines the inspiration of Tisci design and Nike's Dri-FIT (fast perspiration fabric) and Flyknit technology.

Printing design of three plants in Italy, Brazil and the United States.

For example, some parts of the user are particularly prone to perspiration during training. clothing The location of the response will optimize the fabric. Because Training does not have many basic movements, it also optimizes training actions. Prior to Nike Lab and Japanese designer Gaoqiao shield cooperation was also responsible for Jarrett Reynolds, the theme was running.

Jarrett Reynolds's evaluation of Riccardo Tisci is "surprisingly good." This evaluation is based on the latter's "world-class busy man" and "a demanding designer". Nike said cooperation with Riccardo Tisci would help to promote their influence in the Olympic Games.

This cooperation is also a new way of thinking for Tisci. Although he is a loyal user of Nike (with hundreds of pairs of shoes but only wearing white Air Force 1), the exploration of Lab series is the first time.

According to different esthetics, this series includes two series of black and white prints, which will be released in July and August respectively. Both have strong Riccardo Tisci style, but elegant street. Among them, the printing combines three kinds of plant elements, they are from Oregon, the headquarters of Nike, the hometown of Riccardo Tisci, Italy Taranto and the Olympic venue Brazil Rio. In addition, the image of stars and skeletons is also a tribute to the Tisci logo.

Jarrett Reynolds prefers a legging, which simplifies the stitching process of the waist, combines the two layers of cloth together, makes the overall weight lighter, and provides new sports solutions. The design of Riccardo Tisci is also emphasized in the rear waist card.

From the touch, black and white series are more crisp, slightly like yarn quality; printing series is soft, like processed silk with toughness, but actually both are synthetic fabrics. The two series cover the whole product line, from shoes, clothing to scarves and other accessories.

As this year Nike One of the celebrations of Summer of Sport, the release date of the series is just before the opening of the Olympic Games. The NikeLab cooperation is only a small part of all kinds of products ready for the Olympic Games. However, the Lab series has not always produced very much. Nike said that it was only with various designers to explore the possibilities of products, rather than large-scale commercial production.