2016CHIC Spring Exhibition Closes Smoothly, Hi-Wood Women Shoes Exhibition During Absorbing Powder

On March 2016 16~18, the CHIC2016 spring exhibition was unveiled at the National Convention and Exhibition Center (Shanghai). The three day CHIC has been successfully concluded. During the exhibition, the shoes and shoes of the major brands were brought together to show a panorama of the concentration of the brand ecosystem and the channel ecosystem.

Belonging to Guangzhou Sequoia International Footwear Co., Ltd. fashion brand shoes Hi-Wood surprise exhibition.

Hi-Wood women's shoes are brand shoes of Guangzhou Sequoia International Footwear Co., Ltd., and Guangzhou Sequoia International Footwear Co., Ltd. is a large footwear trading company integrating R & D, production and export.

The company is located in Baiyun District of Guangzhou, covering an area of more than 4000 square meters.

The development department with more than 800 square meters has a strong development capability. It is a senior production designer of Taiwan. The production line is standardized. The company has the leading modern multifunctional exhibition hall in Guangzhou. The latest samples of all kinds of women's shoes are displayed throughout the year.

Our reporter also interviewed Mr. Zhang Junhua, general manager of the Hi-Wood Department of Chinese women's shoes.

Net reporter: what kind of mode do you think the current market situation is better?

Zhang Junhua: according to the current market situation, there will be more and more collection shops, and there will be fewer and fewer private brand stores. Now the fashion mode is very popular, and the products should be matched with the models.

Reporter: what are your own ideas and plans for brand management?

Zhang Junhua: at present, we mainly do cross-border electricity and foreign trade, and domestic sales are also doing some of the main domestic market, because the recognition of fast fashion in China has been accepted, unlike people who bought shoes for a long time only to see the quality.

Our e-commerce website sometimes buys three or four pairs of women at one time, so it's better to do fast fashion now.

Net reporter: the entrance of mobile terminal is bigger and bigger. Before the data came out, the mobile terminal entrance has reached 9 hundred million. Do you have any consideration for the mobile terminal?

Zhang Junhua: in fact, I started doing mobile business in the early days, and mobile e-commerce should also be trained for fashion products, like cosmetics, but fashion products still need experience.

To do so, only Tmall flagship store sales will be very large, because people's cable shop, pure Taobao brand, is very bad, temporary promotion is limited, the two is the return rate is relatively high.

Otherwise, we must win the price, so the reason why we do not do the domestic electricity supplier is here.

Reporter: are your factories mainly making their own brands or are they doing OEM?

Zhang Junhua: mainly based on OEM, our own brands do not make the domestic market, mainly in foreign markets.

Net reporter: China's market is getting bigger and bigger. Is there any plan to do the domestic market?

Zhang Junhua: Yes, but I don't know what products to make.

If we enter, it will probably be very fast. Like fast fashion, we will get 3000 to 5000 dollars per season. We have many styles and small quantities, so we won't have such a burst.

Ben: if you enter the domestic market, are you looking for agents or franchisees?

Zhang Junhua: the main thing is cooperation. If the product is good, we will consider the franchisee. If we look for franchisees, we do not have this plan at present.

Enterprises, which sell in more than 100 countries, have a high reputation and reputation in the industry. However, due to the old mode of traditional foreign trade enterprises, the increasingly fierce competition and the growing space for industry development, Sequoia is not satisfied with the present development. Based on its accurate understanding and grasp of the industry pattern, in line with the determination to promote the industry pformation, the new Fashion Express (Hong Kong) Co., Ltd, Fashion Express, is set up to help many factories solve the problems such as orders and costs, and also help customers find their production resources more efficiently by using powerful resource integration capabilities and advanced and unique marketing methods. Sequoia Trading Co., Ltd. is a focus on fashion women's shoes design, sales and production of export-oriented.