Ferragamo Embedding REID Makes Technology A Brand Endorsement.

Since last year, the boom of luxury goods and counterfeit goods has not been dissipated this year.

In order to minimize the negative impact of the brand, how do the big brands fight against fake products?

Recently, the secret of counterfeiting is revealed.

Although it is not willing to admit the impact of digitalization on fashion, Ferragamo still chooses digital high technology as the main means of counterfeiting.

It is reported that Ferragamo will embed RFID in shoes and handbags.

This tag, which is known as RFID, is a high-tech bar code technology capable of identifying and tracking specific targets from food to weapons.

Does that sound like a sense of future? Ferragamo has slowly implanted this technology in men's shoes, women's shoes and leather products.

What is very interesting is that Zara, a fast fashion giant, says it will use it in the future.

To manage the store.

What is the outcome of the future high-tech and luxury goods? Whether luxury or not, the luxury of going down the altar can no longer rely on traditional skills to base itself on the present era.

Seeking mutation is the permanent solution.

Although the concept of fake is not new.

But for the counterfeit goods market with frequent leather goods, it is undoubtedly a heavy blow to rely on leather goods business to complete the luxury brands of the main categories of enterprises.

Therefore, how to combat counterfeiting has become a strategy for the luxury goods industry.

This Ferragamo is a choice to embed RFID into the product, which is an innovation in the brand, but on the other hand, the advent of high technology has quietly penetrated their core with an irresistible attitude.