Thom Browne Plans To Expand E-Commerce Business Across The Board

In the current depressed economic environment, although most brands do not want the brand DNA to be eroded, mergers and acquisitions are sometimes important ways to revitalize the brand.

Recently, designer Thom Browne's brand of the same name has also changed hands under such a background.

After reinvesting.

The annual sales volume is more than 60 million US dollars, which is nearly three times that of the past three years.

And the new owners will expand their eyes and handbags.

Besides the expansion of accessories, we also plan to introduce men's and women's perfume as well as perfume. At the same time, we will focus our attention on the expansion of the retail network and speed up the construction of e-commerce and authorized business.

As early as 2008, Thom Browne was trapped in financial difficulties because of the financial crisis.

Inc. first Sogou has a 20% stake in its namesake brand, and it increased to 67% after the same year.

Its sales amounted to only $6 million 500 thousand.

The latest new business is Sandbridge Capital LLC, a private Holdings Company in the US.

Although the terms of the paction were not disclosed, the latter's managing partner pointed out that Stripe retained only a minority stake, while the designer with a minority stake was not involved in the paction.