Zhao Yingguang Plans To Develop The Red Brand Of Han Yi Du She Net.

Recently, Zhao Yingguang, founder of Korea's clothing house, made a speech at the launching ceremony of Shenzhen Zhihai blue ocean incubator base.

To pform from an Internet clothing company to a fashion incubator platform, and to cooperate with offline brands to hatch new Internet brands is an important strategic direction for further development.

Zhao Yingguang judged that with the increasingly personalization of Internet brands, the role of net Hong in brand development is becoming increasingly obvious. The brand that can fully utilize fragmentation time and affect customers is easy to stand out.

"Now the charm of net red is getting bigger and bigger. A few photos can only be sold 25 times a month for hundreds of millions of sales, and now the company is launching popular press conferences and setting up brand values. All of them are brand personalization and corporate media. Their essence is in the era of fragmentation of the Internet. Everyone can become a self media. Whoever can make full use of fragmentation time to affect audience customers will be able to stand out."

Zhao Yingguang also believes that in the mobile Internet era,

Entrepreneurs can endorse the company's development, which is more beneficial to their business.

"Ma Yun and Liu Qiangdong are actually using personal charms to endorse the business."

At the same time, Zhao Yingguang judged that the premise of doing well the net red brand is to have a solid supply chain basis, and the supply chain should be coordinated with commodity planning and marketing planning.

"Internet brand, including net red brand, is a special headache for supply chain. If you want to do a good job in supply chain, it must be from commodity planning to marketing planning, and then to supply chain planning, the three coordinated development, this is a very complicated knowledge."

Zhao Yingguang believes that from the business data of Han Du she group, Chi Hui blue ocean incubator has the ability to incubate a large number of small and medium-sized brands simultaneously.

"Since 2014, we have been able to cooperate with offline brands. We can now dock 240 businesses, with the minimum quantity being 30, from the order to delivery on an average of 20 days, with an average of nearly 100 commodities per day. This number has been increasing.

In addition, Korea's intelligent IT system and supply chain response speed is faster and faster, and can get 80 thousand orders per day, and the return rate is 40%.

At the same time, Hu Jindong, Chief Cultural officer of the Korean home group, told the billion state power network that there was already a lot of net red contacts.

"We all see that the net red economy is a trend, and how to do it in the end, we are still investigating.

Han Du believes that brand personalization is a general direction.

It's just one way. "

Zhao Yingguang has told the billion power network that there are two ways to cooperate with the traditional brands, namely, the establishment of a joint venture by the two companies, the cultivation of new brands on the line, and the provision of a full line of online services for the small and medium-sized brands.

"Korean capital has established a joint venture with Pathfinder, nine herd king and LGS group of Korea, and both Korea and the traditional brand have complementary advantages to face the new era.

Besides, cooperation with traditional enterprises is also one of the solutions. "

As to how many new brands to hatch in 2016, Han Du Yi has revealed that there is no plan at present.

But it is certain that in 2016, Han Du Yi house will be fully open to connect with Internet brands, traditional offline brands, manufacturing factories, entrepreneurial teams, overseas brands and other external partners, and provide them with support for flexible supply chain, IT system, storage customer service system, strategy formulation, finance, talents and so on, and build an Internet fashion brand ecosystem based on Taobao, Tmall, Jingdong and other comprehensive e-commerce platforms.

In addition to the main brand of Han Du Yi she, 5 brands were added to the Korean homes in 2013, and 10 brands were added in 2014 and 2015 respectively. At present, the Korean brands have already hatched more than 20 brands inside.

Zhao Yingguang believes that the experience of Han Du she's past brand has laid a solid foundation for today's ecological platform. From the supply chain, IT system, warehousing and logistics, customer service system to integrated services, it can be shared with partners.