"Anti Explosion" Or The Biggest Selling Point In Cross-Border Market

Before the tax reform rumor appeared, a cross-border electricity supplier executives told Tencent technology that there are many cross-border electricity suppliers on the market just for cross-border purposes.

"Some commodities were originally priced at a low price and the tax threshold was relatively low.

What's more, the general trade is taxed according to the wholesale price, and the cross border electricity supplier should have been taxed according to the retail price. There is no price advantage at all. "

In his view, some of the cross-border electricity providers now do not work hard on the industrial chain, but are making profits through the use of dividend policy.

The above executives stressed that tax will not be inclined to cross border tax for a long time, because the balance between traditional trade interests and traditional trade needs to be considered. Now all the pilot governments are exploring the river while feeling the stones.

There is bound to be a change in the future.

In a word, it seems that dividend policy is now closing.

According to insiders, part of the electronic business platform is still out of stock.

Now, when the policy dividend is lost, cross-border electricity providers have almost no advantage in price.

But at Zeng Bi Bo, CEO, it seems that the tax reform is a summative judgement through the past three years of cross-border e-commerce pilot work: "from the" tax "at the most basic level to determine the mode and status of cross-border electricity providers, representing the state and the government's positive attitude towards cross-border electricity supplier industry development.

The new policy of tax reform will also speed up the maturity of the industry and guide the industry to "go from chaos to governance" and enter the high-speed development track of standardization, mechanism and scale. This is a sign that the industry has entered a mature stage and is absolutely good for the medium and long term development of the industry.

"Future bonded warehouses and

It is no longer the exclusive advantage of a few large electric business platforms. More ports and regulatory zones with regulatory conditions can carry out bonded import business, which is a long-term good for all SMEs. "

Zeng Bi Bo further indicated that after the policy is clear, the regulatory system will mature.

In Liu Huipu's view, under the new policy system, if cross-border electricity providers insist on doing so

It's hard to survive: "domestic brands often use e-commerce to create explosive products to solve the problem of product inventory, but if cross-border electricity providers only make explosive products, they will be trapped in price wars rather than doing some special and long tail products, so it will be very difficult to survive."

Speaking of the new competitive environment of cross-border electricity supplier in 2016,

Tencent science and technology said: "the tax reform will be more obvious in the short term, and the impact on the direct mail system will be less obvious in the short term. The direct mail mode will benefit this part. Many products with low inventory depth and uncertain sales rate will be more suitable for the direct mail system. However, the fragmentation mode of direct mail is very difficult. No matter how the tax system is adjusted, the whole chain integration capability of the direct mail logistics and supply chain organization can hardly be built in the near future.

In the future, how to balance various stocking modes in the supply chain organization will be a major test for the major e-commerce platforms, which may promote the emergence of new models and patterns in the industry.

Data show that last year, "black five" in the domestic consumption trend showed a "anti explosion" mode, compared with last year's maternal and child health care products sales accounted for more than 50%, this young luxury goods, clothing category occupied the "black five" domestic sales mainstream position.

This is because maternal and child products are the representatives of life demand commodities, and the demand is relatively stable. In the early days of cross-border e-commerce development, most of them started with mother and infant standard products, and opened the market through activities such as "low price" and "explosive money", so that milk powder, diapers and other items became synonymous with overseas shopping.

After meeting the basic needs of life, consumer demand driven by personal interests or interests is more likely to stimulate consumers' desire to buy overseas.