Foreign Clothing Shoes And Hats Brand List Released Nike ADI Sit One Or Two

With the improvement of the consumption level of the Chinese people, the increasing diversification of consumption concept and the rising trend of "Hai Tao" and "purchasing agent", coupled with the continuous trust crisis of China's domestic brands, more and more consumers are beginning to contact or buy foreign brand products, light luxury products or boutique products.

Chinese people's consumption ability and consumption demand for foreign capital brands are gradually improving.

In 2016, a survey was conducted to investigate internet users' preference for foreign brands.

The top three favorite respondents

Shoes and hat brands are Nike, Adidas and crocodiles.

Among them, Nike and Adidas were more popular than other foreign clothing brands, and the respondents mentioned rates were 27.15% and 23.69% respectively, ranking the second runner up.

The ranking of the third crocodiles was somewhat different from that of the top two brands, with a reference rate of 7.87%.

Among the foreign costumes, shoes and hat brands that respondents most dislike, Valentino,

The crocodile was the most popular foreign clothing and footwear brand in 2016, with 6.02%, 5.22% and 5.22% respectively.

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With the improvement of health awareness and the enhancement of outdoor consumption concept, young consumer groups are more interested in new sports activities. Sports consumption from traditional sports to entertainment and ornamental items, such as marathon, rock climbing, outdoor skiing and so on, will increase the proportion of outdoor products.

Last year, with the introduction of a number of sports policies last year, outdoor sports will break through the restrictions of a few professional fans, and the development space will be broad.

In the future, professional channel providers will take the initiative:

First, the number of outdoor products brands has increased rapidly in recent years, and the competition among brands is fierce.

But for the channel providers, the increase in the number of brands means that the optional brands are more abundant, and the bargaining power of the channel providers is stronger.

Two, at present, domestic outdoor products sales channels are still dominated by shopping malls. Because of the high rents and limited space, shopping malls generally sell only individual explosive products, but there are fewer niche products in equipment and subdivision areas, and the importance of product performance and experience is not enough enough to achieve one-stop shopping.

Taking a look at the development course of sports brand of American leisure tree men's shoes, the characteristics of sports products industry in the past decade or more are the enhancement of functionality and professionalism, the more and more subdivision of demand, the weakening of brand, and the competitive position of professional channel providers who can provide consumers with merchandise sales, event organization and event oriented outdoor sports service system.