Can Mulberry'S New Appointment Ensure That The Brand Recovery Is Worth Looking Forward To?

This sentence can be applied to all dynasties, and also to rules builders and executors in all industries.

Recently, however, a British luxury brand may have made this statement a bit more mysterious.

Business has gradually revived since last year.

After the appointment of the new CEO and the new creative director, the confidence of investors was gradually stabilized, and the stock price gradually rose.

However, the brand announced yesterday its decision to appoint a new chief financial officer.

It's normal to say that a rabbit is a dead dog.

Well, but what investors are most concerned about is whether Mulberry can regain its growth in this series of new hits, and whether the newly appointed members will enable Mulberry to regain the brand positioning of the times?

It is reported that this will join the Mulberry board of directors in May 16th to become the group's chief financial officer.

At the age of 44, he served the Dyson group, and he also had many business and financial positions in the UK, Europe, North America and Asia, and he had rich experience in financial management.

The current chief financial officer, Roger Mather, will withdraw from the board of directors on the same day as the new chief financial officer. However, in order to ensure the smooth operation of the group's financial pfer, he will stay until June.

The group did not explain the reason for the personnel pfer.