CHIC 2016 Spring: The Source Of Chinese Design Is Innovation.

With the rapid development of China's garment industry, the consumption consciousness of Chinese local consumers is also accelerating.

In the past two years, international brands and luxury brands, which have been popular and popular all over the country, have been shrinking. The fundamental reason is that domestic consumers are out of the blind pursuit of well-known brands.

The LOGO used to show the value is hidden, and the attractiveness of the classic style is easy to fall. Even the westernized design has been evaluated as a lack of understanding of the Oriental form.

Chinese traditional culture is accompanied by

And the growth of local designers gradually regained their mainstream position.

Similarly, traditional culture, as the driving force behind the development of China's local brands, has also shown prominently in previous CHIC exhibitions.

The "design power" exhibition area, as the most original exhibition area, attracts a lot of buyers, buyers and spectators.

The design incorporating the traditional Chinese culture has received the greatest attention.

"Today, regardless of department stores or shopping centers are striving for differential development, in the final analysis of the difference in style.

International brands and fast fashion brands once occupied the leading position in the sales of stores, but in recent years, local personalized brands and designer brands have led us to see new directions for expanding the market.

Many times at the CHIC exhibition, the new store owner told reporters that the mall has now set out 1/3 of the women's clothing brand to introduce original Chinese brands.

"When choosing a brand, what I value most is the brand that can manage the East West elements well and meet the needs of the market."

Similarly, not only the pioneers are attracted by Chinese traditional culture.

There are also many Chinese indigenous brands.

"Nowadays, the design of integration into Chinese traditional culture is not designed to attach the traditional elements to the surface of the product, but is truly consistent with the Oriental aesthetic design."

WOW-IN brand design director Liu Shengyi said.

WOW-IN brand is mainly based on bag products, and Chinese traditional culture is also the design source that guides the personalized development of the brand and innovating the market.

"What we have been trying to do is to try the West.

And craft, combined with Chinese traditional culture elements.

We often see that some designs from Japan and South Korea have been recognized and appreciated by the international fashion industry, but the design and roots of them are all used in eastern elements, but they pay more attention to the blending of eastern and Western cultures. The design has both Oriental connotation and Western aesthetics, which is the way of design for Chinese local brands to explore.

Liu Shengyi said.

And the mainstream thinking of this design also promotes the innovation and development of Chinese traditional clothing industry.

China's international fur city, which is to be unveiled at the CHIC2016 spring exhibition, is exploring the way to design and guide industrial development.

Pei Shichao, Secretary of the Party committee of Daying Town, said: "China's original design power is leading the oldest fabric to a more beautiful future with more Oriental aesthetic and more diversified design innovation."

Predictably, on the platform of CHIC2016 spring exhibition, a craftsman spirit originated from the essence of Chinese traditional culture is brewing.

This is a design spirit that persists in the source and is not easily tempted and driven by interest. Only by adhering to this spirit and exploring the original design incorporating traditional culture, can the clothing brand become evergreen.