International Luxury Brands Keep Good Quality Checks And Counterfeits.

Recently, Salvatore Ferragamo, a Italy fashion group, announced its results of last year's anti fake products. It said that "the achievements in the Chinese market and the Internet industry are particularly notable". Last year, 12 thousand and 500 counterfeit products were seized and destroyed, an increase of 25% over the same period last year. Belts, bags and footwear became popular among counterfeiting products, and more than 60% of them were belts.

According to the information released by Ferragamo group, last year, some 91 thousand online fake advertisements were blocked and cleared. The number increased by 1000 compared with 2014. More than 140 domain names and illegal websites were recovered and banned. These websites are mainly operated by Chinese people.

More than 12 thousand and 500 fake goods were seized and destroyed, and the Chinese customs confiscated more than 12 thousand and 400 export fakes.

Ferruccio Ferragamo, chairman of Ferragamo group, will further increase the number of monitoring sites on e-commerce sites, and will continue to carry out inspections and inspections in China.

"In addition, we passed the rigorous application process and obtained the certification of" China's famous brand ". This is an important law enforcement tool, which saves us a lot of time and money in fighting against counterfeiting.

In addition, from the beginning of the autumn Series in 2014, Ferragamo is in its

Men's shoes, men and women's leather goods, bags and women's bags and other products began to install NFC chips that could not be counterfeited to track the products and prove the identity of the real products.

In recent years

Efforts to crack down on counterfeiting in China have been intensified, including the help of fake counterfeiting companies or counterfeiting companies.

Because of its dissatisfaction with Ali's e-commerce platform selling counterfeit Gucci, Yves Saint Laurent, Bottega Veneta and other luxury brands, Gucci and Kai Yun group have also taken Ali to court two times in the United States.

In China, Louis Weedon also sold three counterfeit LV products stores on Taobao to court last 2011 from 2014 to last year.

China is a market that Ferragamo attaches great importance to, and its 2015 financial results show that

Sales increased by 10%, and sales in the Asia Pacific region increased by 4%, accounting for 36% of total revenue.

But in the Chinese market, not only Ferragamo, but also many luxury brands are rampant.

According to the world customs organization, fake products account for 10% of the total volume of Global trade in the fashion industry, and the situation is even more serious due to the development of China's manufacturing industry. According to the wealth Quality Research Institute, the market visibility of luxury goods is more than 6 times that of genuine products.

Zhou Ting, a luxury goods industry expert, believes that the damage to the brand by counterfeit goods is fatal. The brand also needs to do its own business to protect the intellectual property rights.

The 2015 China luxury goods report, published by the wealth Quality Research Institute, shows that international luxury brands will accelerate into the electric business this year and seize the global market through e-commerce channels.

Data show that the sales of luxury goods in the electricity supplier channel increase year by year, and now account for 6% of the total sales, about 15 billion 500 million US dollars. It is expected to reach 77 billion 600 million US dollars in 2025, accounting for 28% of the total sales.

Zhou Ting expects that in the face of the trend of luxury brands entering the electricity supplier in China, there will be a large number of sales of non genuine luxury goods companies in 2016.