The Most Valuable List Of China'S Top 100 Brands Is Anta'S List.

Scientific and technological innovation has become the biggest driving force for Anta's strong growth. Anta's success is on the list of the most valuable Chinese brand 100.

2015 Anta annual report shows that revenue has exceeded 10 billion yuan to become China.

The first enterprise to break through billions.

Yesterday, China Beijing -WPP and Huatong Ming and Lue company released the list of "the 100 most powerful Chinese brands in 2016" list, Anta became the only brand that Chinese sporting goods companies listed on BrandZ.

Ranking results show that Tencent won the top spot this year, and its brand value increased by 24% to $82 billion 100 million.

Immediately after that, China Mobile, Alibaba, ICBC, Baidu, China Construction Bank, HUAWEI, Agricultural Bank of China, China Ping An and China life ranked the top ten in the list.

For Anta's success list, the industry believes that since the establishment of the first national sports science laboratory in 2005, technological innovation has become the driving force.

The biggest driving force for strong growth.

In 2015, Anta's R & D cost accounted for 5.2% of the cost of sales, and R & D accounted for 0.9% growth in the previous year, the first in the industry.

It is understood that Anta group has set up a number of R & D design institutes in the United States, Japan and South Korea. Through the establishment of an international R & D and design team, the competitiveness of products has been greatly enhanced.

Earlier, Anta has just released its annual report in 2015, with revenue exceeding 10 billion yuan, becoming the first enterprise to break through billions of dollars in China's sporting goods industry. This also represents China.

The era of billions is coming.

"In this sense, the golden age of China's sports industry has just started, and Anta's billion has just begun."

Ding Shizhong, chairman of the board of directors of Anta group, said.

It is understood that Anta will continue to play and use strong brand value, further improve product and brand differentiation, improve the management of retail channels, enhance the cost-effectiveness and response speed of the supply chain, strengthen its core strengths, and enable the growth momentum to continue, so as to maintain leadership in the Chinese sports market.