The Popularity Of Small White Shoes Is Comparable To That Of Adidas NMD.

Recently, a photo of "Hangzhou Street queue buying shoes" circulated on the Internet, causing heated debate.

Among the long queues who buy shoes, a dozen people are wearing the same white shoes, which is very conspicuous.

Many netizens exclaimed: a shoe can also be so hot?

White shoes are actually white.

After fashion, fashion people call it "little white shoes" affectionately, many famous fashion brands, sports brands and even fashion designers have launched this style of shoes.

Popularity means a new round of market.

Then, should ordinary shoe enterprises catch up with the popular trend? Can we catch a glimmer of regularity in a wave of popular fashion, so as to seize the next wave of business opportunities?

How hot are the little white shoes?

How big is the little white shoes? The famous micro-blog and Zhong Hao, a street photographer in Hangzhou, likes to catch the fashionable handsome beauties in the street. He has a keen sense of smell for the fashionable costumes.

He said, now that little white shoes are too hot, girls almost have a pair of hands.

Goddess Gao Yuanyuan is one of the fans of little white shoes. She has been drying many street photos taken in small white shoes in micro-blog. Before long, many shopping websites can buy "Gao Yuanyuan's white shoes".

In addition to her, Yang Mi, Liu Wen, Yuan Shanshan and other stars are often accompanied by a pair of small white shoes to attend the event.

This is exactly why this shoe is popular: the fans' effect of stars.

To this end, many well-known clothing brands have launched small white shoes to catch up with this wave of fashion.

Jill Sanda (JIL SANDER) launched a small white shoes, the price is about 3000 yuan, the French shoe brand Robert Clergerie small white shoes are priced at more than 2000 yuan.

These brands have little difference in appearance except for different materials.

And these fashionable shoes are often sold at low prices.

In addition, some famous brands on the market are also introducing some low price white shoes to meet the needs of ordinary consumers.

On a shopping website, there are even 29.8 yuan pairs of small white shoes for sale.

Reporters on Taobao search keywords "small white shoes", pop-up 550 thousand products, sales of over 10000 products, there are more than 30 pieces, one of the shop's small white shoes, single and double price less than 30 yuan, sell 43 thousand pairs in a month, sales are amazing.

Should shoe companies catch up with this wave?

After the popularity of small white shoes has been favored by many big shoe companies, should ordinary shoe enterprises catch up with this trend?

"Little white shoes."

It conforms to the changes of people's way of life nowadays.

Now we all advocate healthy life, although the appearance of white shoes is ordinary but simple and comfortable, and there is no age conflict.

Zhang Yichao said.

Zhang Yichao is a well-known fashion designer in Hangzhou. She has won many design awards, and her shoes cabinet is also equipped with a pair of small white shoes.

The designer's identity makes Zhang Yichao more willing to see the popularity of Xiao Bai shoes from the perspective of "dress matching".

"Before people dress more well, clothes are formal, shoes must be matched with leather shoes, the coat is easy to wear, shoes are casual.

But the fashion at the moment is mix and match wind, and white shoes are the best mix and match products. Formal clothes and casual wear can be worn together.

She said.

After a long period of depression, the shoe that once was popular has been gradually heated up recently. So it seems that the consistent sports and leisure style of the shoe is catching up with this trend and is welcomed by consumers again.

In Zhang Yichao's view, the design of shoes and the development of shoe enterprises must conform to the prevailing trend. This will bring a new vitality to shoe enterprises.

Obviously, after the popularity of small white shoes, many fashion brands and even Adidas sports brands also launched the "little white shoes" style, which shows that the market is still promising.

Zhang Yichao, who has already created many clothing brands, is planning to open a clothing life hall, specially designing casual style clothes. In her eyes, this wave of "mashup" is worth catching up.

Is there any business opportunity in fashion?

Popularity means market, and this trend is seemingly unpredictable. But for an enterprise, once we grasp the rules, we can grasp business opportunities to a certain extent.

Hot events and stars are often the driving force of popular trends.

Take small white shoes for example. Before its popularity, many stars at home and abroad wore it in public. The year before last, Andy Lau wore an old-fashioned Green Army coat when attending the film promotion activities, and many stars followed suit. The overcoat which had been eliminated was popular again. Recently, the Korean drama "the descendants of the sun" was hit, and the "little dirty shoes" in the hero Song Zhongji's play and the lipstick used by the heroine Song Hye Kyo were also popular.

Annual fashion week, Paris fashion week, London

New York fashion week and so on will attract many eyeballs.

On the face of it, this is a great event for designers and stars, but for enterprises, it is also a good time to grasp the new round of fashion.

Take the fashion week of Paris not long ago, the Wu Xin's improved cheongsam and Gao Yuanyuan's meatball head, which attracted many people's attention, may trigger the next popular trend.