Song Zhongji And The Dirty Shoes Should Not Be Fired Recently.

Recently, you may have been brushed off by the Korean drama "the descendants of the sun", and the heat on micro-blog is still high.

In such a play, the plot of the man and the woman's first encounter in the hospital gave the hero Song Zhongji's sneakers a big close-up. You know, the main characters in the popular Korean dramas are always fast.

Get up and look at it. It looks like green tail Stan Smith or CONVERSE wears dirty for a long time, but it looks dirty because of the face.

But in fact, this is the "specialty" of Italy brand Golden Goose Deluxe Brand (GGDB).

The "dirty shoes" that come back with grey and wear marks are priced at $four hundred or five hundred a pair, that is to say, it costs 2500-3500 yuan RMB to start such a pair of shoes that your mother will throw away for you.

And this is not the first time that GGDB has appeared in Korean dramas. The 2014 year old Korean drama "Pinocchio", the actor Li Zhongshuo even wore a pair of posters.

Before the launch, the heroine of the cheese trap, which occupied a hot topic, also ran through several times.

These shoes are more common in street pads.

Recently, it has just become the most popular Instagram celebrity Selena (Selena Gomez), Judy Law (Jude Law), the iron man heroine Gwyneth (Gwyneth Paltrow), Faye Wong, Takuya Kimura and almost all Korean stars Kim Su Hyon, Lim Yoona, Lim Yoona (including the protagonists of several Korean dramas mentioned above) and so on, are often dressed in private.

GGDB 2014 annual sales volume reached 48 million euros, up 60% compared with the same period in 2013, and 49% sales growth is expected in 2015.

Before trying to analyze why the dirty shoes will become a fashion, let's introduce the brand of GGDB and other things besides this gimmick.

This is a brand created by Venice's husband and wife Alessandro Gallo and Francesca Rinaldo as early as 2000 years ago. Out of the love of sports shoes, fashion and art, two people hope to design some products that match their dressing styles.

If you see the dress of your husband, you will do that.

DNA, who knows a little bit about it -- a bit of long hair, messy, with a beard and a cowboy, a leather jacket and a motorcycle jacket.

And DDGB's shoes are made in Venice, Italy. Take the Super Star Star series that Song Zhongji crosses. The soft leather shoes and suede toe shoes, plus the craft of Italy shoemaking, no matter the outline or the stitching details are all valuable reasons, and have been well received in comfort and texture.

In the current production style, canvas and leather shoes are both high and low, with shoelaces and running shoes.

One side of the shoe is often decorated with a five pointed star with a missing corner. The size and size, size, material, color and location of the star are all arbitrary, but it is the casual form that is more recognizable.

People are increasingly pursuing individualization as well as the popularity of celebrities and celebrities, especially the strong cultural export of Korean dramas and the rapid spread of social media.

Such dirty shoes are so popular.

Again, for a lot of people who do not buy pure white shoes and clothes, it may be because they are not good maintenance, worry about getting dirty after getting dirty.

But at least such a pair of shoes that are already dirty will not be very careful after buying them. It will not be a big change if they wear them for a long time.