What Is Alibaba Thinking About?

March 21st 2:58 p.m. 37 seconds, distance

Group end of fiscal year 10 days, Alibaba China retail market 2016 fiscal year 2016

Total paction volume (GMV) exceeded 3 trillion yuan, and will soon become the largest retail platform in the world.

The last time Ali used such a precise time unit to count a business node was the last year's "double 11" which made participants crazy.

Zhang Yong, who worked for the Alibaba group CEO for nearly a year, announced the news in Hangzhou, but his face was calm, his tone was gentle, and he could not see any excitement.

Behind this milestone figure, he ponder over more things that are not GMV.

According to the press statistics, 3 trillion means an average daily turnover of more than 8 billion 200 million, which is converted into US dollars by real time exchange rate, which is US $463 billion 900 million.

If Alibaba is placed in the GDP ranking of countries in the world in 2015, it can squeeze into the list in twenty-seventh place and surpass Thailand's 412 billion 700 million US dollars, and the twenty-fourth to 26 place is Belgium, Norway and Poland.

This year's trading volume also makes Alibaba and international retail giant WAL-MART's GMV figures in 2015 basically unchanged. At the end of the fiscal year March 31st, it is likely to surpass the latter and become the largest retail trading platform in the world.

WAL-MART took 54 years to achieve the 3 trillion annual turnover figures.

The last time the public was impressed by the magnitude of the trillion was still in the 4 trillion rescue of the former prime minister.

Over the past year, Ma Yun has praised the momentum of the new economy based on the Internet, especially e-commerce, on many occasions. It is regarded as a new force to pull the Chinese economy apart from the traditional "three carriages of economy", such as exports, investment and consumption.

Focusing on Ali, it reached the platform GMV 1 trillion yuan in 2012. After about two years, the figure reached 2 trillion, which took more than a year to reach 3 trillion today.

From the point of time interval, the goal of increasing 1 trillion is decreasing.

In response, Zhang Yong said in an interview with reporters on the afternoon of 21, which benefited from macro and micro factors, is a change in the macro level of business to embrace the Internet and consumer shopping mode, the micro Alibaba is upgrading the wireless terminal in the past two years.

He revealed that 70% pactions took place at the mobile terminal in the last quarter, and nearly 400 million consumers spent each quarter at the Ali wireless end.

What is the calm Zhang Yong thinking? In fact, Alibaba has accumulated 3 trillion over the past 13 years (from Taobao birth calculation) to a large extent, thanks to the contribution of China's electricity supplier demographic dividend in the past 7 or 8 years, and the trend of Internet pformation of traditional businesses in the past two years.

But the marginal effect of the demographic dividend is accelerating, and consumer demand is changing and personality is changing.

What needs to be done in the future to keep this growth rate going?

This is no longer just the dimension of numbers, but involves structural adjustment.

Zhang Yong held a night school forum in the company recently, saying that the two core directions of Ali retail platform are heaven and earth.

Reporters learned from Zhang Yong insiders of Ali, the so-called "heaven" refers to Taobao's wireless; and "enter the land" refers to the cat integration line merchants touch the net.

"If Taobao continues to focus on GMV and focus on physical goods, focusing on the strategy of category segmentation, it will become more and more difficult to compete with B2C mode, including Tmall."

Zhang Yong said in an internal speech.

In mobile

Under the tide, consumers' online shopping behavior occurs more frequently in the wireless terminal. In the era of PC e-commerce, the shelf type classification navigation is not efficient enough when consumers are fragmented, personalized browsing and demand, because consumers are more accustomed to delving into the screen action or sharing content in content sharing with a layer of location.

Based on big data recommendation, community shopping guide, content consumption and so on, online shopping is becoming the trend of wireless pformation.

On the afternoon of 21 July, at the scene of GMV live broadcast of the Xixi Park in Xixi, Hangzhou, the system grabbed several buyers who had just finished the 3 trillion node. Among them, a Taobao 10 years old and a buyer from Hebei Xingtai, whose order was a pair of girls' princess shoes.

Based on the paction data, the host decided to give the netizen 10 sets of Princess skirts.

In fact, on mobile phone Taobao, this kind of judgement and recommendation of the consumer's preferences through human flesh are being carried out in real time by the backstage machines.

In the whole Chinese market, 3 trillion accounts for 10% of the total retail sales of social goods in 2015, which is equivalent to 90% of the commodity trade in the past year, which has nothing to do with the Internet.

In Zhang Yong's view, this is also the opportunity for Tmall to pform its business under the pformation line and pform entity businesses into the Internet.

According to Ali's goal, it plans to achieve GMV 6 trillion yuan (or US $1 trillion) in fiscal year 2020.

In this process, Alibaba's path is to build business infrastructure such as logistics, finance, cloud computing and so on, through Taobao wireless and Tmall to pform the real business. At the same time, it will be accompanied by the development of the two wings of rural Taobao and internationalization.