Hai Tao Era: Ocean Terminal NMD ADI Running Shoes Sold For Over 4 Thousand Days

Recently, in Nanjing West Road, Shanghai.

The flagship store gathered more than 2000 overnight queues, and the team extended to 100 meters away. The scene was comparable to the new Apple products.

Waiting for no need to say, we need to draw lots to decide whether we can buy these two overnight exploding red ones.

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At the same time, Jessica, the fashion queen of the 90s, has gone down to the ocean pier for the first time. The seller told her that after 5 days, the limited number of running shoes could sail across the sea to her hands.

In the case of cattle speculation, the purchase price of these shoes has skyrocketed to four or five times.

The demand for chopping hands in China is becoming more and more personalized and diversified.

People like Jessica are not in the minority.

According to statistics, the sale of the pair of shoes is less than 24 hours, and the orders only at Ocean wharf have been over 100, and less than 4 days, they have sold more than a thousand pairs.

The foreign trade wharf buyers who fought well, as early as the United States, Japan, Italy, France and other countries in the world sold NMD, rushed to the front to seize the first hand source, and only to send them to the Chinese consumers synchronously.

It was the first big promotion in 2016: the 317 big cargo explosion. The ocean terminal brought 20 thousand hundred buyers to hundreds of thousands of pieces, covering all kinds of products, such as maternal and infant supplies, food health care, living homes, clothing bags, beauty and skin care.

NMD shoes are only the tip of the iceberg. This shows that the Chinese consumer life has quietly upgraded.

At present, the majority in China

The main products are mother and baby, beauty makeup and health care. They compete in the form of standard + price war, and compete for three horses.

However, at Zeng Bi Bo, CEO, it seems that the old three can not meet the needs of Chinese consumers. "There are countless good goods for Chinese consumption overseas. Cross border shopping has become a way of life for Chinese people, a way of consumption that is synchronized with the world."

With the increasing demand for cross-border shopping, people's demand is not just buying milk powder to buy diapers, personalized demand oriented interest and hobbies, and high quality pursuit is becoming the mainstream of cross-border electricity providers.

Paris's custom wedding dress, London tide bag, and even the Losangeles summer camp, if you want, can be easily realized through cross-border electricity providers.

To this end, the ocean wharf has established a unique buying system, which has established certification buyers from the United States, Japan, Australia, France, Britain and many other places, covering more than 40 countries in the world, including more than 20 thousand well-known overseas brands and novelty products from all over the world, providing the best convenience for consumers.

Compared to the flagship single product, the explosion of cross-border e-commerce sites, covering the entire category of foreign docks are gradually highlighting the core competitiveness.

20 thousand buyer "regular army" + overseas direct mail

NMD running shoes, the descendants of the sun, the same costumes, the hottest IT bag in fashion.

It is the mainstay of the cross-border electricity supplier industry to buy the explosive products from all parts of the world in the hands of consumers.

After seven years of deep ploughing, the wharf has gathered more than 20 thousand high quality buyers living around the world.

These professional buyers not only understand fashion, but also understand the aspirations of Chinese consumers.

They can quickly see the preferences and needs of domestic consumers, and bring the most cutting-edge products to Chinese consumers through the local connections and resources, so as to meet the increasingly diversified and personalized fashion needs of Chinese people.

In order to integrate this buyer's "regular army", the Ocean Terminal strictly checks the buyer's entry, including the buyer's identity authentication, overseas credit certificate and many other materials audit, and renewing the goods regularly, ensuring the source channel is pure. At the same time, the ocean terminal provides a fixed period training for the buyers, and establishes a strict system for the single time and delivery time, so as to further serve the good consumers.

Tony is a senior buyer of the American channel on the wharf. He thinks: "the consumption level and awareness of domestic customers have not only stayed on some traditional second-line brands in the United States, but a group of customers who have truly international consumption ideas and tastes have already formed.

This also means that we can bring more of the most fashionable and cutting-edge brands to China.

In addition to the buyers, the ocean terminal also focuses on overseas direct mail, so as to truly satisfy the diversified and fragmented consumption needs of Chinese consumers.

Up to now, the ocean wharf has established 12 large international logistics centers worldwide. It can serve more than 20 countries and regions, and enter nearly more than 40 global flights every week. The whole process is closed pportation and real-time monitoring to ensure that the original products of all parts of the world are imported into the hands of Chinese consumers.

According to Nelson's "2015 cross-border online shopping and consumption report" released by the third party data organization, 41% of consumers prefer overseas shopping and shipping mode of "overseas direct mail", which has far exceeded other ways such as "bonded delivery", "domestic spot" and so on.

The industry believes that as the first batch of forerunners entering the cross-border electricity supplier industry, the ocean terminal has established a diversified supply chain through the buying system, plus the integration of the upstream industry chain and the construction of Beihai logistics, thus ensuring the advantages of the ocean terminal in the commodity category, quality and price.

Through the promotion of "black five" in 2015, the ocean terminal has greatly changed the concept of cross border consumption and the way of shopping of Chinese people, driving the real maturity of cross-border electricity providers.

In 2016, the ocean terminal will enable the convenience of the sea to truly integrate into every aspect of consumer life, so that Chinese people can go shopping with people everywhere.