An Li Fang Company Intends To Close 200 Stores, Net Profit Increased By 7.17% In 2015.

In the past year, the company's net profit has increased by 7.17% over the past year.

The company announced that it will continue to play a multi brand advantage in 2016, and plans to close its 200 inefficient shops.

Although domestic

The industry is weak, but the underwear market is different.

Hongkong underwear group Anne Fang recently released its annual report for fiscal 2015, with net profit rising 7.17% to HK $210 million 600 thousand.

The group said that through the multi brand strategy to meet the needs of different consumers, 6 of the group's 7 brands maintained growth momentum, so that business performance remained stable.

It shows that group income increased by 6.41% to HK $2 billion 536 million compared with the same period last year, and the mainland China market is the main market of the group, accounting for 95.89% of the revenue.

According to the brand, the flagship brand, Li Fang Fang's revenue increased 3.95% to HK $1 billion 169 million, accounting for 46.11% of the group's total revenue.

Maintenance underwear brand COMFIT revenue grew 4.05% to HK $199 million, while high-end underwear brand LIZACHENG revenue grew 26.09% to HK $39 million.

In order to adapt to the weak consumer environment, the group has focused on promoting women's underwear brands E-BRA, Andrew and its first high-end men's underwear brand IVU, including E-BRA's revenue growth of 23.04% to HK $281 million over the same period, and Andrew's revenue grew 14.15% to HK $51 million, IVU revenue grew 81.84% to HK $63 million, and three brand revenue growth accounted for 72.67% of the overall growth.

At the same time, the group increased sales promotion in the second half of the year, and also promoted sales growth.

As of December 31, 2015, the number of group stores decreased from 101 to 2216, consistent with the annual target.

In the same period, Zheng Bihao, chief executive of an Li Fang, said that this year will continue to reduce some inefficient shops. The company plans to reduce 200 stores throughout the year and maintain about 2000 retail outlets throughout the year.

The group said it will continue to play a multi brand advantage in 2016, increase the promotion efforts of E-BRA, Andrew and IVU, and speed up the clearance of inefficient stores to optimize the retail network. The number of stores is expected to grow negatively.

Against the background of the general downturn in the domestic clothing market,

The market has potential for development.

In addition to Anli Fang, Vitoria secret maker Jeanne International Holdings Limited has achieved double growth in revenue and net profit in the first half of fiscal year 2015.