"Internet + Sports" Jinjiang Industry Aims At New Consumption Demand

A Baidu Hawk Eye technology.

Not only can it prevent children from missing, but also monitor the health of children. Intelligent running shoes implanted with chips can not only monitor whether the user's movement is up to standard, correct posture, but also combine with mobile phone games, combine sports with entertainment. By collecting and analyzing running data, the manufacturers of fitness equipment turn to be providers of healthy sports management services.

"Internet + sports" has opened the curtain of pformation and upgrading of sports brand in Jinjiang, and has become a new growth point of sports industry.

Internet + R & amp; D aims at new consumption demand

What is the function of a pair of children's shoes? In terms of traditional functions such as foot protection, warmth retention and foot type development, 361 degree cooperation with Baidu tells us that shoes are not only shoes but also tools to prevent children from losing, and even help parents monitor the health of children.

In April 2015, 361 degrees joined hands with Baidu, and the two sides jointly set up the 361 degree "big data innovation laboratory" to start the research and production of intelligent sports shoes, opened the door to combine traditional industries with intelligent manufacturing; in May of the same year, the first batch of intelligent sports children's shoes began to quantify production in May of the same year; in November, the 361 degree intelligent children's shoes were launched on the second generation of new products. Besides the 6 major functions of the I generation, such as real-time precise positioning, motion data monitoring, intelligent check-in reminder, safety fence protection, historical track playback and multiple members' common concern, new Bluetooth short distance care and one key automatic navigation were added, and became 8 major functions.

Zhao Feng, general manager of the 361 degree brand communication center, looks at Baidu's own advantages to introduce advanced Internet technology into the development of shoes and clothing products, which can help 361 degrees obtain more real-time and real consumer behavior data.

In view of the intelligent needs of adult sports,

It's also on the market this month.

After the smart running shoes are tied to the phone APP, the system automatically calculates the amount of exercise required daily according to the sex, age, height and weight of the customer. If the running amount is not reached, the mobile phone will automatically prompt.

In addition, smart shoes can also detect whether the running posture of consumers is correct, and increase the entertainment of smart shoes by combining with body sense games.

Internet + sales make products really marketable.

"According to the data model to analyze the styles of goods that consumers will buy, and then to process the goods, this is the way that traditional enterprises have been using.

But in

In the era, merchants can quickly improve their styles and materials according to the consumers' reaction after the products are launched. "

Anta electric business person in charge said, Anta electric business has begun this kind of attempt.

Through the data center, we can export the hot sales information, and communicate with consumers, so that the products can be further improved.

It is revealed that in the future Anta electric business will shorten the product planning time from 15 months to 6 months, and then provide consumers with more new product experience opportunities.

The combination of Internet and sales has also increased the channels for sports enterprises to directly obtain consumer demand.

Last year, "double eleven", XTEP also began to try to connect the upstream suppliers and consumers through the Internet. By establishing a shared platform based on large data, the platform can connect three suppliers of materials suppliers, producers and sellers, and all parties can achieve real-time data sharing.

"Behind the click collection of every network product, the user's click information has been received from the material supplier's port, and the supply of materials is immediately determined according to the existing stock and the percentage of collection conversion. At the same time, the manufacturer's port has also received instructions for production, organizing the production of workers and equipment according to the quantity required, ensuring adequate inventory and giving consumers a better shopping experience."

Xiao Lihua, general manager of XTEP electric business, said that the real-time pmission and intelligent response of the data sharing platform effectively solved the negative effects of inventory shortage.