Alibaba Smashed $100 Million To Become The Only Luxury E-Commerce Platform In China

On March 30th, glamour and Tmall jointly hosted the fashion technology show, while announcing the "official" entry into Tmall.

Last July,

With more than 100 million dollars to invest in charisma, the shareholding ratio exceeds 50%.

Subsequently, in December, glamour Hui has been settled in Tmall, and has become the first luxury electronic business platform to enter Tmall.

In March 15th this year, Ben also reported that Tmall's home page added new charm to its portal.

This time, glamour officially announced that it was "officially" in Tmall, and was positioned as Tmall flash shopping channel.

This fashion show is for online and offline synchronization, watching and buying.

Including the two parts of the stars walking red carpet and fashion show, invited brands, celebrities and fashion bloggers to come to the scene, from 19:20 to 20:30 at glamour Sina micro-blog and Youku live.

Participating brands include Vivenne Westwood, Paul Smith, Diesel, Michael Kors, Versace and so on.

In addition, all the luxury brands will open in March 30th, and online will synchronize the brand new products.

From 0 in March 30th to 24 in April 1st, the glamour Hui official website and Tmall flagship store are promoting activities.

Insiders believe that this activity shows.

The reason for further approval of the electronic business is that the reason for choosing Tmall may be the value of its influence and volume.

In addition, the reason why Alibaba group is willing to throw money to charm is to distinguish the positioning of Taobao and Tmall, which will pay more attention to luxury and international brands.

Glamour uses flash buying mode. It is the only 280 international brand of Paris, such as Lord Buddha, Armani, Guerlain and so on.