Products In Central And Eastern Europe Have Found A Vast Market In Zhejiang.

Voltawa River, Prague castle, Charlie bridge...

In from March 28th to 30th, President Xi Jinping visited Czech to make this dream land which often appears in lyrics and movies, attracting the global attention again with the role of China EU cooperation fulcrum.

Turning on the map, Czech is like a cross lock, linked to Germany and other Western European developed countries.

The vast expanse of fertile soil in the territory is central and Eastern Europe.

In recent years, China's cooperation with central and Eastern Europe has gradually grown from small to large and increasingly rich in content.

At the end of 2015, leaders of China, central and Eastern Europe gathered in Suzhou, China, and issued the medium-term plan for cooperation between China and central and Eastern European countries, depicting the blueprint for cooperative development in the next 5 years, and issued the Suzhou outline for cooperation between China and central and Eastern European countries, providing a roadmap for advancing specific cooperation in the near future.

What is even more desirable is that in June this year, China - Central and Eastern European countries' Ministerial Conference on cooperation in economic and trade promotion, and investment trade between China and central and Eastern European countries.

Ningbo will again join hands, and Zhejiang's cooperation with central and Eastern European countries is turning a new leaf.

New access to sea:

Copy "Ocean Road" pformation

Slovenia, Ljubljana, a pleasant old Eastern European city.

Because of a handshake, Zhejiang people have a different kind of kindness to this charming city.

At the end of last year, Zhejiang Asia Pacific Mechanical and electronic Limited by Share Ltd in Xiaoshan District of Hangzhou invested 10 million euros in the way of share investment to Slovenia wheel motor technology company (ELAPHE), and both sides agreed to set up a joint venture in China.

Huang Weizhong, chairman of the Asia Pacific Group, is the hub technology of ELAPHE's new energy electric vehicle chassis.

Ljubljana has gathered many electrical experts and relevant professionals, and has a complete industrial chain of the motor industry.

"The number of wheel motor technology indexes developed by this company is at the leading level in the world, and the energy conversion efficiency is 93%."

Huang Weizhong said that the Asia Pacific participation in the establishment of a joint venture is to introduce the hub motor drive system into China.

This makes the key technology to deepen the domestic new energy vehicle market.

Zhejiang businessmen's massive overseas mergers and acquisitions, copying and upgrading of "Ocean Road", and central and Eastern European countries are an important destination.

Taking the automotive industry in the Asia Pacific region as an example, the European automotive industry has very innovative R & D technology and professionalism. The automotive industry in China has the most active capital and broad market demand. The combination of the two important global markets will stimulate tremendous energy.

For the Zhejiang businessmen who dare to take the lead in the world, central and Eastern Europe is no longer a strange land.

With the acquisition of Slovakia counterparts 8 years ago as a springboard, Ningbo Tiansheng Bearing Group Co., Ltd. successfully opened the European high-end market.

"Mainly focus on their sales channels and brands."

Hu Weigang, deputy general manager of the company, said that after the Tiansheng bearing Slovakia company was set up, the group exported some of its products through their sales channels to Europe.

It turned out that the bearing products of our country became the pronoun of low price to some extent in the European and American market, and some high-end manufacturers did not believe in Chinese products.

"We thought of this quickest way with a sigh of relief."

Hu said just now that the other side is one of the top bearing enterprises in the region, and is a partner with Tiansheng.

With the good reputation of Slovakia bearing in Europe, Tiansheng successfully opened the door to high-end market in Europe.

"Now we still use the original brand of Slovakia factory. After we plan to occupy a certain market share, we will play the brand of Tiansheng."

Hu Wei Gang said.

Zhang Handong, President of Zhejiang Business Research Institute, said that the overseas acquisitions and investments of our province are ushering in a good opportunity. The central and Eastern European countries have a good industrial foundation and have the technology and equipment needed for the pformation and upgrading of industries in Zhejiang Province. This is the ideal destination for Zhejiang Enterprises to go to sea.

According to statistics of the Provincial Department of Commerce, as at the end of December 2015, Zhejiang has invested 129 enterprises in 16 countries in central and Eastern Europe with a total investment of 640 million US dollars.

Among them, the Chinese investment is US $280 million.

New platform for cooperation:

Take advantage of the park

Zhejiang will have another close contact with central and Eastern Europe.

In 2015, Ningbo hosted the first investment trade fair between China and central and Eastern European countries, and set up a new platform for trade interaction between China and central and Eastern European countries in Zhejiang.

The incident was listed as one of the ten major events in 2015 China - Central and Eastern Europe cooperation.

During the Expo, the central and Eastern Europe (Ningbo) trade logistics park and the central and Eastern Europe (Ningbo) Industrial Park were officially listed. The central and Eastern Europe (Ningbo) Industrial Park was settled in Cixi Binhai Economic Development Zone.

Tong Huandi, deputy director of Cixi Binhai Economic Development Zone, said that at present, ZOJE (Ningbo) International Industrial Cooperation Park was launched.

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"At present, the platform for international cooperation in central and Eastern Europe has been fully launched. We are stepping up the basic work of leveling 200 acres of core standard workshop, and will start construction in June this year during the Middle East Europe Expo."

Tong Huandi told reporters that ZOJE cooperation high-end kitchen utensils manufacturing center, Middle East European agricultural products trade and economic cooperation demonstration platform and other investment projects are stepping up negotiations.

The responsible person of the Provincial Department of Commerce said that the international industrial cooperation park is the platform for our province to open up to the outside world, the most suitable international macro demand, the most capable of docking the international rules, and the most potential to achieve international production capacity cooperation.

With the help of this new platform, the cooperation between Zhejiang and central and Eastern European countries will be broader and the way of cooperation will be more diversified.

Similarly, with the help of the park, Zhejiang enterprises try to go out together.

As the first overseas business logistics park project in the province, the Serbia Baer Mike business logistics park is located in Belgrade, the largest central city in the Balkans. It provides bonded warehousing, logistics, distribution and after-sale services to domestic manufacturers and cross-border trade providers.

Park responsible person Shao Jingxia told reporters that at present, there are 137 businesses in the park, including more than 20 enterprises in Zhejiang, and 90% of the products in the business park are sanitary ware, building materials, clothing and shoes from China. The trade volume reached 300 million US dollars last year.

Zhang Handong said that Zhejiang enterprises can enlarge the special geographical advantages of central and Eastern European countries, build an international marketing network in central and Eastern European countries, and take this as a springboard to bring more Zhejiang products to Europe, greatly reducing the threshold for Zhejiang enterprises to enter the European market.

New economic and trade space:

Complementary industries

Central and Eastern Europe mainly includes 16 countries, including Poland, Czech, Slovakia, Hungary, Croatia and Romania, accounting for 1/4 of the countries along the belt.

Zhang Handong analysis, as an important part of the global emerging market, the central and Eastern European countries not only have rich resources of forests and minerals, but also have great potential for economic development, distinctive industrial characteristics and strong economic complementarity with Zhejiang.

"Central and Eastern European countries are relatively underdeveloped throughout the European Union, and are more closely related to the level of economic development in Zhejiang.

Moreover, the central and Eastern European countries are more developed in heavy industries and relatively weak in light industrial products, which is just the advantage of Zhejiang, and the two sides are highly complementary. "

Zhang Handong said.

Take Czech as an example, it has the traditional advantages industries such as machinery manufacturing, steel and chemical industry. Among them, mechanical manufacturing, especially CNC machine tools, has the world's leading technology, which can be "used for my own".

Advanced equipment and technology from central and Eastern European countries are becoming "good helpers" in Zhejiang's industrial pformation and upgrading.

An evidence that can be corroborated is that in 2015, with the total import volume of the whole province decreasing by 12.5%, our province's imports to Czech increased by nearly 3%, among which the most import products were high-tech products, metal machine tools, and so on, and the use of "Czech made" to boost Zhejiang's industrial upgrading.

Yu Haidong, head of the Secretariat of the Organizing Committee of the Organizing Committee for the Organizing Committee of the central and European Expo, told reporters that the first Middle East European Expo will be held in June this year, which will promote more goods across the country and achieve two-way trade through dialogue and promotion.

At the same time, China will also hold the exhibition of high-tech cooperation between China and the central and Eastern European countries.

"Last year, our cooperation exhibition was limited to consumer goods. This year, we hope to introduce 16 high-tech products from our country to launch our high quality products."

Yu Haidong said.

Products in central and Eastern Europe have also found a wide market in Zhejiang.

"We opened last June, and now we have 1 million yuan in sales a month. The milk and cereals in the museum are most popular among consumers."

In the Ningbo import commodity center, Chen Rong, director of the Poland Pavilion, told reporters that the market reaction of the products was good.

Chen Rong's Ningbo import commodity center has set up Czech Pavilion, Poland Pavilion, Bulgarian Pavilion, Slovakia Pavilion and other central and Eastern European importing commodity National Pavilion. Next, Serbia, Hungary, Bosnia and Herzegovina, Macedonia, Romania and other national pavilions will also be gradually settled.