2016 China Underwear Culture Week And SIUF China (Shenzhen) International Brand Underwear Exhibition

On the afternoon of March 30th,

Press conference

The press office of the municipal government has been held ceremoniously. The largest underwear event in the world is gaining momentum. In May 5 to 7, a splendid fashion culture feast will be staged.

Gao Lin, vice director of Shenzhen economic and Trade Information Committee, Li Lan, director of Shenzhen Convention and Exhibition Office, Chen Tongxuan, President of Guangdong Textile Association, Zhang Fengwei, executive vice president and Secretary General of Shenzhen underwear industry association, as well as exhibitors, sponsors and partners of the underwear industry attended the press conference.

Activate culture, "cross" space and time link future

At the press conference, Secretary Zhang Fengwei conducted an in-depth interpretation of China underwear culture week.

SIUF's logo design is a belly button pattern, which catcher the origin and essence of Chinese underwear culture, because the belly pocket is the underwear for the traditional Chinese dress, and the underwear is gradually evolved from the belly pocket. The Chinese underwear culture is committed to starting from the Chinese underwear industry's fundamental starting point, seeking the way of the high quality development of the industry, truly conveying the platform of "culture, making the underwear more wonderful".

Carrying forward the underwear culture and boosting the development of the industry, we will carry out the "1234" series of cultural activities and thematic exhibitions during this cultural week, including the exhibition of Shenzhen underwear exhibition, the two grand ceremony - the "bright public welfare Fashion Night" - "golden belly pocket" China underwear industry annual awards ceremony and the "King's way" annual awards ceremony of the Chinese underwear industry channel operators, the three major events 2016, the charming Oriental China international underwear creative design competition, 2016 'Anli Fang China international home dress original design competition and the SIUF2016 international underwear super model competition, the four Forum: China underwear design and fashion trend forum, the China underwear industry Internet Conference.

Under the new ecology of underwear industry, "hot new micro business, underwear big gold mine" - cat's first micro business partner recruitment conference, Southern China social networking

The net red economic summit forum, as well as a number of big show, such as Anli Fang, Yves, JM midrib and many other activities, crowded the cultural week schedule, so that the audience can enjoy a wonderful and never ending feast.

Gao Lin, vice director of Shenzhen economic and Trade Information Committee, highly affirmed the contribution made by lingerie culture week to Shenzhen fashion industry. He said that under the strong impetus of cultural week and lingerie exhibition, underwear has become an indispensable and important plate for Shenzhen to create fashion capital. It is also the most attracting sector, attracting a large number of famous brand enterprises to take root in Shenzhen, and has made outstanding contributions to the development of underwear industry in Shenzhen and even the whole country.

73000, "cross" the new height of the world underwear exhibition.

In 2006, the SIUF Shenzhen underwear exhibition started from the first 5000 years, and after ten years of innovation and steady development, the exhibition area exceeded 73000 yuan, creating a new height of the world underwear exhibition at one stroke, becoming the largest professional underwear exhibition in the world exhibition.

As a wealth platform for excellent brand display and business opportunities, the scale and effectiveness of SIUF have raised the enthusiasm of domestic underwear brands.

According to statistics, this exhibition has brought together more than 800 brands exhibitors, including Li Fang, man, Finn, urban beauty, ancient and modern, olunon, Thysl, cat people, Ying Wei Da, Xiao Xing group, Dongyang textile, and so on.

At that time, the brand leaders of the underwear industry will come together to create an unparalleled lingerie event.

Comply with Internet +, from 0 "cross" to 15000

In this era of mobile Internet "leading role", the development of e-commerce and micro businesses has forced the underwear industry to be in the outlet of pformation and upgrading. For this reason, the Shenzhen underwear exhibition will take the opportunity to build a platform for enterprises to keep pace with the times and maximize the value.

On the basis of the previous exhibition hall, the exhibition has added two Internet + Innovation museums, 7 and 8, with the new exhibition hall as high as 15000.

At the same time, the summit forum held during this underwear exhibition will focus on the hot issues of the underwear industry under the Internet + industry. The industry will take full advantage of the pformation and upgrading of the underwear industry.

All these innovations show that SIUF firmly grasped the pain points of the industry and actively adapted to the new trend of the development of the underwear industry to help enterprises cope with the pain of industrial pformation.

International influence, step by step acceleration

As the world's most influential and professional brand underwear exhibition, SIUF has not only promoted the Chinese underwear brand to the world, but also imported foreign brands into China with its strong strength.

This year's underwear exhibition has stepped up international cooperation on the basis of scale upgrading.

SIUF has attracted the participation of more than 50 brands and designers from more than 20 countries and regions around the world, refreshing the number of international exhibitors.

At present, the international brands to be included in the SIUF2016 include the men's brand CR7, the French top swimsuit brand JOG, the famous French fashion brand NO PUBLIK, the Japanese top stockings first brand ATSUGI thick wood, and the six top level accessories suppliers such as INVISTA, HYOSUNG GROUP, CARVICO, EUROJERSEY, C, and so on. Among them, Germany, France, Australia, Columbia and other countries are the first landing companies.

The exhibition was also strongly supported by Hongkong underwear Association, Hongkong Productivity Association, Hong Kong Polytech University and international underwear authority media INTIMA magazine.

At that time, the collision between excellent brands and outstanding designers from all over the world will create more brilliant sparks, which will add a lot of color to this cultural week.

Strong joint efforts, "cross" win-win situation

At the press conference, SIUF2016 international underwear supermodel draft convention signed a strategic cooperation agreement with Kunlun Mountains snow mountain mineral water. Kunlun Mountains officially named SIUF2016 international underwear supermodel draft show, became the official designated water. China Gold Group Gold jewelry company also invited the selection show conference, a strong combination, cross-border cooperation Prelude opened.

As a pioneer of snow mountain mineral water, Kunlun Mountains has established its leading position in the drinking water industry by virtue of the quality of "rare small molecule cluster structure", "mineral rich elements" and "gold water source belt".

The SIUF international underwear super model competition is the world's top professional draft convention, and one of the largest and most influential global competitions in the underwear industry. It has an international perspective, with excellent athletes and professional judges from all over the world.

The strong combination of the two industry leaders will create a win-win eco fashion circle, which is bound to create a hot draft conference.

The winner of the finals will participate in "challenge 6000 upgrade drinking water" - "2016 Kunlun snow mountain self driving journey" on the Qinghai Tibet Plateau.

Rene Sellers, the internationally famous director of the world's top brands including Victoria Vitoria s Secret and Chanel (Chanel), and Mr. Simon Yam, the international supermodel Qiqi and the international supermodel Qiqi, have been scheming and organizing the world's top brands such as the world's top brands. Zhang Jian, the "father of Chinese models", is the director general of the finals. This year's finals of the international underwear supermodel draft show will be staged on the SIUF closing ceremony.

In the ten year, the sword will be sheathed.

Entering the new ten years, China underwear culture week and Shenzhen underwear exhibition will continue to grasp the cultural context of underwear, excavate cultural value, realize the interactive pformation between cultural value and economic value and social value, and continuously promote the upgrading and development of the industry.

From 5 to 7 May 2016, SIUF2016 will hold the summit of the underwear industry in Shenzhen Convention and Exhibition Center. The global focus will be gathered in Shenzhen. Let us look forward to this beautiful fashion culture underwear storm.