April 1St April Fool'S Day: Internet Co'S April Fool'S Jokes

In April 1, 2000,

The search service, called The MentalPlex, has been launched. The service claims that users do not need to enter any content in the search box. They can only search through the constantly rotating MentalPlex Circle bar on the screen.

This joke caused a sensation at that time, but also for China.

April Fool's Day is the seed of creativity.

And from then on, as

Google has made hundreds of jokes.

Because of this, making jokes on April Fool's day has almost become a required course for Internet Co.

It is not just foreign companies Facebook, Twitter, Youtube (Sorry, I should not mention sad things, many of these websites can not be reached), including BAT, many companies will make a few ideas on April Fool's day, open one or a few jokes.

Although the Internet is not the earliest industry to joke on April Fool's day as an enterprise, in April 1, 1996, the Taco Bell fast food chain announced that it would buy the liberty bell in Philadelphia, the symbol of the American Independence War and the black liberation movement, and rename it as the "tower Liberty Bell" to reduce American debt, but it is undeniable that Internet Co is the biggest benefiting company on April Fool's day.

Unlike traditional fast food and catering industries, most traditional companies make jokes on April Fool's day in order to bring attention to the "creative" advertising campaign, while in the Internet industry, April Fool's jokes are likely to bring the effect of stimulating stock market growth.

After all, the latter is more technical. But when some technology and technology can not see the future of commercialization, April Fool's Day is a perfect platform. You need not feel guilty about the products you developed with immature technology, you can also show the future and attract the attention of the capital market.

This is similar to the recent AlphaGo and Li Shishi's wonderful duel. After Google defeated Li Shishi, Google shares rose 20 billion dollars.

Of course, making jokes on April Fool's Day is not so easy for Internet Co.

The most important thing is to deceive others, you have to let others believe, and this premise is that you have to make people believe that the foundation of April Fool's Day is to deceive people before 12, and announce the answer after 12.

If fool's day can't deceive others, just come out to collect a number, play a trick, it can only be from the High type "fool's Day".

For example, Google posted the recruitment ads for the moon on April Fool's day in 2004. It said that as part of the Google Copernicus virtual host environment and search engineering experiment (G.C.H.E.E.S.E) plan, it will recruit employees to work on the moon.

At that time, a lot of people were fooled. The reason was that Google had announced a similar "lunar exploration plan" before, and it is easy to be trusted by Google's technical strength.

This is a typical "technology deceiver"!

There was a time when Internet circles were very popular with the topic of "April Fool's joke" and declared that not all jokes were just jokes, that is, the products launched by many companies on April Fool's day were finally realized. In fact, this is also an early realization of technology.

There are also many companies that do not play technology and play the "bottom line". For example, Twitter once said in 2013 that it would implement a plan: unless the monthly payment of 5 dollars, the users will be banned from issuing tweets with a, e, I, O and u five major vowels. "Generous" Twitter will classify y into the non vowel ranks, allowing users to use them free of charge; and Google also released a video in the same year announcing that its famous video sharing website YouTube will be officially closed in April 1st.

"Well, I really can afford it."

The same April Fool jokes in China, many Internet companies are also very "hard", although there are some jokes "abuse", such as Tencent last year's April Fool's Day headquarters moved to the Antarctic, which has a distinct "company KPI" smell, but in general still may have some fool's Day jokes are very good, such as Baidu's "chopsticks search", "Animal Translation" and so on, this series is also more interesting.

Frankly speaking, in the China Internet Corporation's passion for April Fool's day, Baidu is the most High player, while Ali is relatively moderate, and Tencent is the most creative.

In fact, it is also related to the three cultures that they advocate. Baidu's "engineer culture" naturally needs some feelings and dreams; Tencent...

Well, ten thousand years of low-key pragmatism, it may not have occurred at all, April Fool's day to do something interesting and innovative things can slowly take off their plagiarized hat, but...

I am afraid not to put too much energy into doing things that have nothing to do with KPI; for Ali, with Ma Yun's "flickering" spirit, Ali is very qualified to do something, but I am afraid I have not done it. I am afraid that after all, there is more contact between the electricity supplier and the traditional business.

It's hard to imagine what would happen if the joke of the Taco Bell fast-food chain took place in China. You know, at that time, when the Taco Bell fast-food chain bought the joke of Liberty Bell, the US National Park Service received thousands of calls, and finally had to hold a press conference to clarify the incident.

If it's in China, I'm afraid...

I don't want to talk about a nation without a sense of humor. What a fearful thing it is. But in my heart of hearts, I hope this year's April Fool's day, Internet Co in China, please try to make more jokes.

After all, bad is always better than nothing.