Ya Li: New Breakthroughs From Customization To Outdoor Traditional Clothing Enterprises

Companies to enhance corporate image and uniform dress

Do you think that your professional clothes are dull, monotonous and identical? Your professional clothes are kept secret. As long as you move a little bit of "care machine", you can make the same uniform wear your own style.

When he studied professionally dressed with elya, his personality was highlighted, but he was not dereliction of duty.

Professional wear is not always the "impression" of the public.

"No chance", the development of professional clothing to this day, the appropriate discharge of rigorous and conservative, and adding fashionable elements of symbol and new aesthetic taste, may be truly accepted by this critical era.

"Fashion business dress" is not a frivolous concept, but also takes into account the needs, comfort level and trend pursuit of people who wear clothes.

In many ways, we can create a real sense.

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In the future, the concept of "different clothes" is inevitable in the future development of professional wear, and will be implemented in the clothing production of enterprises in various fields.

That is, the difference between the industry and the brand difference in the industry.

For example, the financial industry will work hard in all aspects of the style and color of the business clothes, and customize the business clothes that are very modern in accordance with the characteristics of every bank.

Few people in the industry do not know about her.

"Founded in 1981, the group is the largest and earliest national garment processing group in China.

Yuan Wen, President of the company, told reporters that "in 1984, the group has launched the tailor made business of professional wear group, which fills the market gap of the domestic tailored tailor made and the single order sheet, and meets the dress requirements of the personalized and high-grade clothing in the domestic professional wear.

With more than 20 years of experience in professional wear group tailor-made experience and a strong single cutting technician team, the company has successively won its bid in airport, mobile communications, power, subway, education and other systems, and in the trend of the pformation of garment industry, the decisive attack of her has also become the focus of the industry.

In recent years, the rapid rise of outdoor products market has opened another brand and product expansion door for traditional garment enterprises in pformation.

At the beginning of 2013, she introduced the CIMALP (MARSANNE) outdoor sports brand of the French family of MARSANNE, a family business established in 1890, when the French textile and garment industry began to grow and develop.

In 1964, the family and Mr.Gondrant, a famous French mountaineer, formally founded the outdoor brand CIMALP (hemar chart), and in 1996 ~1997 sponsored Laurence de La Ferri re lady outdoor clothing, making it the first woman to cross the Antarctic continent alone.

As a long history of outdoor brand under the the Alps, textile technology is highly developed today, it also gives the new technology content of the product.

Yuan Wenhe said.

According to Yuan Wenhe, the brand of CIMALP (HI Martell) is constantly improving and improving its design style and brand concept on the basis of reservations of pure French ancestry and Chinese market demand.

The brand of CIMALP (HI martour) is managed by unified French headquarters, unified design and unified sales. Meanwhile, the design is differentiated according to the international trend and regional conditions.

At the end of 2012, the group of CIMALP bought the brand's lifelong management rights and agency rights in mainland China, Hong Kong, Macao and Taiwan, and developed rapidly in China in just six months.

"CIMALP (HI martour) brand combines the needs of the Chinese market, adding some new scientific and technological functions, such as permanent antistatic, permanent radiation protection, bacteria control, rapid moisture absorption and quick drying."

Yuan Wen he said, "in the aspect of fabric selection, we purchase the high-quality face accessories from BULESIGN certification in the world, providing safe and comfortable clothing for the wearer from inside to outside.

In terms of design, the pursuit of self-cultivation, comfort and humanized tailoring replace the concept of large and intangible outdoor products, and constantly seek change and innovation in workmanship, style and material. Every needle and thread is permeated with ingenious and meticulous thinking.

At the same time, Elia also clearly realized that entering the urban outdoors needed a certain professional threshold.

On the one hand, the outdoor industry has its unique industry attributes, and it may not be able to adapt to traditional clothes which are accustomed to traditional brand customization and point to point marketing. On the other hand, even the "junior rookie" also has certain professional knowledge, which is more rational in the choice of equipment, and superficial propaganda and homogenization of goods can hardly arouse their desire to buy.

Yuan Wen Ho also clearly saw this point. Now outdoor sports enthusiasts have certain professional knowledge and are more rational in choosing equipment. Superficial propaganda and homogenized products are hard to arouse their desire to buy.

This requires that Alya start at a high starting point, and the definition and definition of "himalto" fully comply with the request of high starting point.

For now, whether from the level of market awareness or the product itself, there is still a long way to go, but yuan believes that CIMALP will become a high-end brand of China's outdoor products in the next few years.

As the first exhibition of China's professional wear industry, the Shanghai international professional wear Expo will be held on April 2016 19-21 at the Shanghai World Expo exhibition hall. Our company is invited to attend this exhibition. Our booth is T-B01-1. Welcome new and old customers from various government departments, enterprises, institutions, traders, franchisees, retailers and so on to visit our company.