How Does The Shoe Store Promote Qingming Festival And How To Detonate It?

Quite a lot

The boss thinks that the "Qingming Festival" node can not be sold as an explosion promotion. In fact, a successful promotion is nothing more than two points:

First, a large amount of water is stored in the early stage to lock in more target groups and ensure a higher attendance rate.

Second, the scene of the scene of the successful blasting of customers.

Then, how to store water and how to detonate the shoe store at Qingming Festival? Please look down.

1, how to make customers willing to make quick turnover?

Before promotion, people often spend a lot of manpower, material, energy and time to publicize and popularize the target group to two days, one day or even several hours.

In the face of numerous customers, a few guides will lose many potential customers if they can not be sold in 30 minutes or even shorter time.

There are many ways for customers to make quick turnover.

The number of customers before, the complexity and attractiveness of promotional content.

In terms of promotion content, designers must be concise in content design and set attraction mechanism separately.

2, how to detonate customer buying enthusiasm?

The promotion of Qingming Festival must have a point to attract customers to participate actively, also called a tipping point. This point may only be a small aspect of the whole promotion content, and even the amount involved is very small, but it can detonate the enthusiasm of the customer's participation, also called the purchase enthusiasm.

Topics such as outing, traveling and filial piety are all relevant topics.

Use this point to make breakthroughs in order to achieve the effect of "point to area", so that customers can participate in the whole activity.

3, how to make customers feel a rare opportunity?

How can we let consumers choose your shoes and be loyal to your brand today?

This is to give him a reason to buy you at this time.

Reasons.

If customers feel that the reason you give is justified and opportunities are rare, they will not compare and delay, and then buy and buy directly.

4, how can we maximize the amount of money purchased by customers?

Promotion is most afraid of losing money and making money.

Giving profits is not equal to no profit. It is just a point of attraction for consumers to participate in this activity. Letting profits can only be part of the profits of products. We have to expand to a point to expand the scope of customers to buy more products, and expand the surface of products that have no profits, so as to enhance the joint rate.

In sales promotion, we will find another situation, that is, there are many small and medium sized orders for participating in activities. There is little profit to talk about, and most of the customers are middle or low purchasing power. At this point, we have to consider how to expand the purchase value of customers by maximizing the purchase value through the design of promotional contents.

5, how to make customers feel that we are not simply fighting prices?

Promotion is a double-edged sword. One of the reasons why many brands are unwilling to do promotions is that sales promotion can easily destroy brand positioning and bring price fluctuation or more unfavorable follow-up effects.

Therefore, when designing sales promotion, we should consider a problem -- obviously it is a price cut, but let the customer feel that it is not merely a price cut, but also a reputation for being cheaper.

For example, in this Ching Ming Festival activities, we do not use special price, full court XXX discount, too low, but choose a few to promote sales, to ensure the overall stability.

6, how to maximize the interests of customers?

The maximization of profit is not necessarily the biggest way to make profits. Rather, the feeling you give to customers is to give a big profit. This feeling is both real and virtual, and the purpose is to satisfy customers' psychological advantage.

But it can not be too empty. After all, some customers will be calculating.

Therefore, the more successful Qingming Festival promotion is 5-10 points more than the normal promotion, but the feeling is 10-20 points.

For example, a woman's shoes store is usually retailing at 15% off, and sales promotion is 25% off, but once in activity, it is not to take a discount, but to buy three to send one. Many people think that selling losses is actually a good calculation.

7, how to make customers willing to communicate with us outside interests?

The essence of promotion is a kind of communication, which is a deep communication based on sales.

But if the shoe store fully communicates with consumers at the core of interests, consumers will also communicate with you completely at the core of interests. The result is: interest exists, communication exists; lack of interest, communication is no longer in existence; this is just a simple trading relationship, and can not establish long-term emotional ties.

If we want to establish a long-term relationship with our customers, we must link them with feelings so that customers can produce brand associations, so that we can have reputation and loyalty to the brand.

Promotion is also the case, if only the interests of communication, then the essence of a price war.

Remember, your price can not be the lowest, always have a brand lower than you.

If the price can not be guaranteed the lowest and the cheapest, then it is necessary to start from personal relationships, emotional connections, customer interests and hobbies, so as to form communication outside interests. Such promotion is the most effective.