"Fans Economy" Contributed To The "Shoe Grabbing" 1099 Yuan Limited Shoe Online Frying To 7000

The purchase of shoes is also based on ID cards. Recently, Adidas has been selling the Adidas Trifolium NMD running shoes exclusively.

Not only that, but because the whole country is offering a limited sale, "goods are scarce", the shoe price of 1099 yuan on the online shopping platform has been fry up to 6999 yuan.

Each purchase is restricted by ID card.

"Ticket, ticket, ID card, never heard of buying shoes and ID cards!" Wuhan Chao shoes enthusiast Xiao Chen has collected a number of sports brand limited shoes, but it is the first time to buy them by ID card.

In March 9th, Wu Guang Guan micro one released the pre-sale conditions, and a wave of fans like Chao Chen rushed to Wu Guang to queue up for registration, and 91 pairs of shoes sold out in half a day.

As Wu Guang is the exclusive selling point in Central China and the largest number of goods, Xiao Chen's two Hunan friends let him help "buy" two pairs, but he was refused by the martial arts staff: "this is a limited amount, each identity card can only be reserved."

No way, Xiao Chen's friend had to take the high-speed rail from Changsha to Wuhan to make a reservation.

Wu Guang relevant responsible person told reporters.

It was a hot phenomenon, and there was an overnight queue on the day of sale in Shanghai, Beijing and Chongqing.

"We formulate the pre-sale rules in order to avoid queuing risks."

Nevertheless, on the day of sale in March 17th, nearly 100 people waited at the door before Wu Guang opened.

"A lot of people are counting on a leak."

ADI official said that the successful consumers need to come to the scene to pick up shoes on the morning of the sale.

1099 yuan of shoes online fried to nearly 7000 yuan.

However, all 91 registered consumers arrived on time and paid for their shoes.

Xiao Liu, a walking shoe enthusiast who works in Optics Valley, did not buy NMD because he missed the reservation.

Xiao Liu is

The faithful fans are "ADI" from head to toe, and he asked for a half day leave to queue up.

The reporter noticed that the original color matching of NMD was originally from New York, and it was "robbed" by friends who paid high prices.

"Forget it, I can only find" cattle "online.

Xiao Liu told reporters that he wanted to come to the scene to see if there were any "cattle falling shoes", but Wu Guang's identity card pre-sale restriction system did not make this possibility a reality.

"I observed all morning, from their dressing up, they could see that they were all Chaozhou."

However, there were "scalpers" robbing them from other cities and even abroad, and sold them at least twice the price of the Internet.

The official price of these shoes is 1099 yuan, but it has been raised to 1700 yuan to 3000 yuan in the Internet purchase.

Yesterday, reporters on a shopping platform to see, many outlets are selling NMD running shoes, the highest fried to 6999 yuan.

"Fans economy" contributed to the "shoe rush war"

Not only is NMD, but last year, the Kanye West cooperated with Adidas to launch coconut shoes, which was officially priced at less than 2000 yuan, but has been upgraded to nearly 10000 yuan in China, and the first generation of classic Nike Nike series, with a price difference of more than two thousand or three thousand yuan.

"No fans will be able to survive in the future."

ADI responsible person said, NMD this kind of running shoes in the domestic sales of about 10000 pairs, the reason why the fire is in a mess is not only "hunger marketing", the main "killer" is the "brand + star" effect, "ADI itself has a lot of followers, plus Shawn Yue, Wu Yifan, Yang Yang and many other Chinese celebrities with many fans are crossing the tide shoes in public, it's not hot."

"Commerce has passed through channels, and products are king and content is queen. Now it has come to the stage of" personality is king ".

Analysis of the industry, in addition to the "brand + star" effect brought about by the "fans economy", this shoe also incorporates the characteristics of classic shoes in 1984, 1985 and 1986, playing the "nostalgia card".

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Giving products feelings and personality is more important than the product itself. "