Net Red Economy Is Bottom: Net Red How To Earn Money Is Also Related To You.

In the Baidu news search Papi sauce and Luo Ji Thinking cooperation, the two news has more than 250 times forwarding.

From the second half of 2015 to the present, net red has become a hot topic of public pursuit in just half a year.

Where there is attention, it is easy to gather more money. In 2016, net suffix naturally added the word "economy".

So, entrepreneurs, retailers and branding should know.

What are the things?

What is net red?

What is net red? The answer given by each person is different. Three typical definitions are found.

Let's look at a relatively traditional view.

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At the global business conference, Ali CEO Xiaoyao said that net red actually belongs to a new generation of knowledge economy workers. They are based on the operation of fans, forming their own user groups and then selling their products.

"What's the difference between net red and traditional stars? In the final analysis, it's just a different platform."

Xu Xiaoping, the famous investor, emphasizes the autonomy of net red. He thinks that net red is the first generation in the history of mankind that does not need authority to empower, but can empower himself.

Looking at a more direct and more grounded view, Liu Xinzheng, senior vice president and micro-blog's former operations director, said he thinks there is a fundamental difference between net red and celebrities and media.

"No brain powder is not called net red, it is from the media.

What is "brain powder"? It is to trust him without reason or reason.

such as

And Papi sauce, there must be a lot of brain powder.

Do well-known artists have brain powder? Not necessarily, your film is good, I buy, your film is not good, I do not like it.

This is called performing artist, not called net red.

Therefore, everyone chased the net red, not ran to his professional ability to go, but ran to him this person.

For example, in the live and short video platform, there is a net called "SKM crack", fans say to give us a close-up, Skm cracked really pulled the lens to his nostrils.

At Baidu SKM, there is a post asking why so many people look at him. The answer of a friend is very consistent with the tone of Red Net fans.

"At least he didn't open up and ask for gifts like those anchors.

The same is to make money, break every week is thinking of some innovative, like even wheat singing, telling stories, bring us joy, give us warmth, like friends and family.

He has his own style and charm to keep us company. "

In the interview, when asked what kind of characteristics people could become a net red, the answer to SKM's broken voice was: "those who have been persistent and attentively."

Therefore, net red can not become a net red without color value.

Why is it easy to get rid of net red at this time?

In the past Internet world, there is no one who has personality charm, persistence and intention. Surely not, mainly because the environment of mobile Internet has changed.

Three distinct changes were observed in the soil of net red in 2015.

First, there is a rich variety of social networking platforms. Looking at it, everywhere is the soil that breeds content. The Tencent's scheme of mango, Taobao's content opening plan for the third party and the net red, the short video platform such as the United States, the second shot and so on, are pushing the net red, the micro-blog, the bean petal and other community platform, the singing, the folk song and so on.

The two is the popularity of mobile Internet social networking, and everyone can play video, video or live broadcast.

In the past, there was a saying that the late SLR was poor in the three generation. Only a handful of people could take the video as a hobby, and now the big uncle in the village, even grandparents, can play with a cell phone.

The slogan of the second time is as follows: 10 seconds, the blockbuster.

Three, in the virtual world, the interaction between people is closer.

From micro-blog to

The way of cognition between people is mainly words and pictures. Nowadays, the information pmitted by short videos is more abundant. In the past, live broadcast is an extremely expensive way of pmission, only TV stations can be realized through satellite live cars.

Now a small software can turn the world's billions of smart phones into live micro cameras.

Insiders pointed out that these three changes allow people to change from point to point in the virtual world. One can easily and fully recognize another person, and then be moved by a certain point of the other party into his brain powder.

That's why, Liu Xinzheng, senior vice president of second shot, said that in 2016, APP must be an independent live mobile phone, because mobile phone broadcasting is the best way for users to feel that he is watching.

Why is net red worth money?

Net red and red, if you do not make money, attention will be discounted.

Sydney is earning billions of dollars a year compared to Fan Bingbing.

Like this net red, easy to suck up the story of gold all night, picking up a lot of people, attracting countless people to salivate and fully mobilizing the appetite of businessmen.

Recently, Papi sauce was searched in Baidu, and there were more than 250 forwarding messages.

In addition to Jing Chai's saying that haze, problem vaccine and fronti Fe compound are such a hot topic of public interest, few companies have been discussed so much about the first round of financing.

Let the businessmen who work hard to sell their products praise that Papi sauce should cooperate with Luo Ji's thinking to auction a video advertisement, claiming that they should cover the CCTV's advertising king, and even sell tickets for the auction to 8000 yuan.

Some investors even think that Papi sauce is now valued at 1 billion.

The WeChat store sells 60 books in one year, and over 100 million in 2015.

On ice and fire, the income and welfare of TV are declining. Some of the television staff even begin to wonder if the TV station is still out of retirement.

Just like a few years ago, newspapers were bombed by Internet information, and the anxiety of newspapers began to spread to TV stations.

Why is there such a big difference in living conditions? Is net red really making money in terms of face value? After reading the two sets of data, we can understand this problem.

The first set of data is the influence of Papi.

In January 11th, Papi sauce released the "third rules of male survival rule", which read less than 280 thousand in WeChat within three days.

Valentine's Day theme is "some people hate people when they are in love", and the number of reading is approaching two million in three days.

For most new media people, the 100 thousand + Papi sauce is easy to get in the ten to fifteen minutes after WeChat's release.

The second set of data is the degree of loyalty to the brain powder.

According to media reports, Lu Han fans claim to be deer rice. They are the most active and commercially valuable communities in China. Each of micro-blog's hundreds of thousands of comments has been broken down by one of micro-blog's one hundred million comments, breaking the world Guinness record.

The first album, Reloaded, was sold on the QQ music line at a price of 5 yuan, and sold 350 thousand copies in an hour.

Among them, female fans bought two thousand copies at a time.

"We must support him.

Let the passers-by know how powerful our deer rice is.

Although my strength is weak, we must be very strong if we work together.

At least one million more. "

In response, the media commented that with the help of social networks, the deer deer scattered around the world gathered together as one group after another. These groups were further aggregated, forming a huge fan of the system with great division of labor and strong action.

So, super net red has super appeal, second shot senior vice president Liu Yang thinks that net red is no need to explain reasons, but fans must believe what he said is right, and quickly pay for it.

Net red money making mode

There are different patterns of development for women's nears and Xia Na, make-up Han, and 280 thousand fans of net red Zhou Tuxian. Generally speaking, there are two main forms.

One is to advertise with their social accounts, which is generally not very profitable.

"For example, I know a net red with 500 thousand fans, and once a month, I have an American puppet ad with a net income of 280 thousand a year."

The second is selling.

For most of the small and medium-sized net red, the most direct way to cash in is to open Taobao store.

Many nets open Taobao shop is not opened by itself, but the service company helps to contact the source of goods, assign the store manager, and then divide the profits with the service company.

Or find the platform of the red brand of the incubator network, and be responsible for the fans and the market. The net red hatching platform is responsible for the supply chain and channel operation.

In terms of selling, no matter what the mode is, unless a very small number of fanatic fans spend most of their money on shopping, they will still see the services and products you provide.

Only with long-term good trust with users can customers continue to buy things.

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Should net red cash be realized now?

Since the Internet is booming, when should we make money?

Net red incubator star optimization founder Liu Yang believes that the current net red can seize the time to cash in.

"Net red is already red. What is it going to do now? Net red makes no money, the key is what to do, selling food, agricultural products, fast food and clothing can make money.

It's just that every incubator is different. I'm strong in food category. It's easy for me to do this. He is strong in clothing category, so he goes to make clothes. "

The second time, Liu Xinzheng said, there are two kinds of net red realisation.

For the net red that has not yet been penetrated, the content should be the main content in the early stage.

"Please pay attention to the fact that the net red started to rise from the second half of 2015. For the vast majority of net red, it is very difficult for them to make big money now, but they can consider how to make money in one or two years. At this stage, we should focus on selling fans and building personal brands, but at the very beginning, we should not be very commercial."

For net red, which is similar to Papi sauce, we can start to cash in now.

"I feel that her advertising auction with Luo Zhenyu will exceed CCTV queen.

Luo Zhenyu made a big difference this time. The investment to Papi sauce was millions of dollars without risk. Papi sauce wanted to make such a little money later, but it was easy to see Luo Zhenyu's income. First, he expanded the influence of her thinking by using Papi sauce. The two is to get a share from the commercialization of Papi sauce.

Net red economy concerns me.

Behind the hot economy of net red, it is alluding to the fact that people's attention has changed.

In the era of mobile social networking, how can entrepreneurs, retailers and mature Internet Co follow the pace of young people to influence their consumption decisions?

Liu Xinzheng, a senior vice president of second shoot, thinks that for big companies with money in hand, it can make investment in new content entrance such as net red and mobile social platform. Enterprises without conditions or do not want to invest can actively advertise on new social platforms, and follow the footsteps of young people.

"Besides, now they are very cheap, which is cheaper than the WeChat public number. If you use it at a low price, it will be expensive later."

Asked dozens of brands and retailers, they said they were willing to cooperate with net Hong in 2016, but most of them did not consider the cooperation mode clearly.

According to the insiders, the pattern of cooperation is mainly due to the fact that net red has not yet established a complete trust relationship with brands and retailers.

For this reason, Liu Yang, the founder of star selection, judged that borrowing net red was better than borrowing the net.

"I personally do not recommend that the net red lift the brand, really rich to do exposure or to find stars.

If the red star and the Papi sauce are a price, I strongly suggest that we should go to the stars, because the image of the stars is three-dimensional and multi-channel, and the image of the Papi sauce is flat or even punctuated, and the channels are relatively simple.

Of course, this is the opinion of the wise and the wise.

But if manufacturers or retailers are selling goods, finding the net red, the threshold is relatively low, or agree.

Net red economic trend forecast

Fire is easy at a time, but can it continue to be red?

Liu Xinzheng said there should be more net red.

"Money is running there, but the difficulty will be greater."

Two days ago, I knew a seller of women's clothing. They signed a net red. I asked how long they signed. They said they signed a contract for 8 years, and signed the net red to do the tailor made. The net red social numbers were all owned by the company. They said that if the net red went away, the number was useless, so the signing time was very long.

I thought, "mama, this is the way to sign stars."

Huang Lingbo, director of asset investment at Sheng Shan, said that the investment climate of content is 2013, the year of hand travel, 2014 is the pan entertainment year, the 2015 is IP, and 2016 focuses on sub culture and Internet content.

It is understood that most investors believe that the rise of net red actually reflects the psychology and behavior of consumers in the current social form. It is more inclined to analyze the social structure and human nature across the surface, and then comb out the logic of investment and find suitable investment targets.

But Liu Yang judged that the net red economy would not continue to be hot.

"This year net red special fire for two reasons, first, some net red earned a lot of money by the media continued exposure; two, capital market no new mode can catch up, so catch up with the net red economy mode.

However, everything has to return to the nature of business. I am even very worried that the net sellers who sell the imitation products will be faced with legal problems in the future.

Maybe this year we will catch a typical case and suppress a net red.

Therefore, Liu Yang thinks that the future of net red will emerge in an endless stream, but the public will soon lose interest in the topic of net red, because the public and the media have been looking for new hot spots, and the hot spot of net red will not last long.

In 2016, the heat of net red will drop rapidly in the second half of the year, and a group of companies that think they will hatch red will go bankrupt.

It is precisely because of this, starry Liu Yang preferred that the Internet can be realized in the net red must hurry to seize the time.

"My suggestion for the vast majority of net red is that not all people are Papi sauce, or they can cash in and cash in. The Yangtze River will push the waves ahead, and a new generation will replace old people.

My suggestion to net red, which is already Papi sauce level, is to quickly brand and IP, either to make product brand, or to serve the brand, or to make content brand.