Why Did Stores Stop Shops? Is It Just Because Of The Impact Of The Electricity Supplier?

In the past two years, a large number of shops have closed down. Why?

Just because

The impact?

1, quality first.

Think quality decides everything, take product characteristics as target group analysis.

Take cafes as an example. Many people think coffee cafes must be the best. If your opponent uses 200 yuan a kilogram of coffee beans, you will have to use 300 yuan a kilogram of coffee beans. At the moment of closing, you still feel that the reason for your failure is that the quality of coffee is not good enough to lead to failure.

Is McDonald's street all over the world, because its hamburger is the best? Is Starbucks's coffee the best? Do not spend most of your energy on things that can only be raised a little bit. Of course, quality is also important.

2, rent pressure

There are many good shops that do well in the early stage because of the boss's factors. But after several years of development, the plot quickly exploded, and the rent rose with the housing prices. The first year of the business was not too bad, but the profit began in the second year, and the landlord smiled.

Therefore, there is only one way to solve the problem of rising rent. If we want to open a shop in a long time, we should buy the facade.

This will greatly increase the success rate of your shop.

If there is no money, then only pray for a good landlord.

3, the concept of not making money in the early stage

I think we need to keep a store open. We don't want to earn money in the first year. We believe that if we shop long enough, we can make profits.

So during the beginning of the store, apart from torturing the staff, most of them were issuing leaflets in the vicinity, and then waiting for customers to come home automatically after a year. As a result, faced with increasingly unpopular people, they could not endure all kinds of endless expenses and various trivial things.

Don't listen to those who have never succeeded in opening a shop.

If you want to climb the peak, at least you have to listen to those people who have ever been to the top of the mountain.

4, lack of prior planning

For example, choose to do retail, feel that this industry threshold is low, risk pressure is small, cash withdrawal quickly.

Because of this illusion, it is not easy to enter the business and lacks planning for operation, so that it is insufficient to evaluate the consumption crowd, the cash cycle and the estimated turnover.

5, lack of industry understanding

Due to the lack of systematic research on the industry, it leads to confusion in the way of operation.

For example, there are a large number of high-end consumer products in the clothing industry and most successful middle-aged people. What are their basic aspirations that must be understood and grasped in the early stage?

6, the location is not clear.

For example, you do

First, the middle end and high-end products, the effect is not obvious after the middle and low end products, and later do high-end products.

Unclear positioning causes great illusion to consumers.

Diversification also leads to decentralization and product quality can not be effectively improved.

7, location problem

Location is very important in the process of opening a shop. The reference index of location is: the existing consumer group, potential consumer group, contract period and so on.

If the site is not considered long enough, then the relocation of the store will result in a sharp reduction in passenger flow. This is the biggest injury.

We also need to consider the weekend holiday, the number of staff in the building is very small, so that this should be a prime time holiday source of tourists can not be guaranteed; in addition, the branch is not along the street shops, located in the sinking square, the number of external consumption personnel is very small.

8, equity incentive is not in place.

Let's take the clothing industry as an example. Shopping guide is the most important type of work. At the beginning, we hired an experienced shopping guide and used a certain percentage of bonus as an extra reward to stimulate its initiative.

But all other links are controlled by us, and shopping guide will gradually slack off.

But after he left, he was very interested in starting a business. Because the equity incentive was not in place, he discouraged the enthusiasm of the shopping guide and affected the benefits.

9. Partner problem

For example, three partners are hardworking and hardworking, but no one can be competent in planning, management and marketing.

In addition, two people belonged to the slow and half beat character. One person as the leader did not fully arouse their passion in the process, and failed to improve in time when there was a problem in operation.

Therefore, entrepreneurial partners are very important, not having ideas to start a business together.

10, competition in the same industry

Continue to take a certain

Clothing, for example.

A store opened on the XXX road. The original business is in good condition. It is preparing to start the second round of decoration. On the eve of the decoration, we learned a piece of news. Another famous clothing brand is about to enter nearby shops.

Considering that new residents are higher in scale and geographical advantage than themselves, they are worried that the homogenization of competition will be unfavourable to themselves, and therefore retreats on the decorating nodes.

This is strongly influenced by the competition of the same industry, which leads to a large proportion of the shops closed.

11, shop lease expires

Owing to the expiration of the lease, the landlord refused to renew it.

Many formats require shops. If there is no private property, there is no need to get in touch with the landlord.

Many operators are reluctant to disclose the actual business situation. One is worried that the landlord will see that the business is good, so they raise the rent requirement. Two, the landlord is worried that the landlord will choose to operate on his own or find an employer willing to pay higher rent.

Therefore, in the eyes of intelligent operators, it is better to buy shops or sign longer-term tenancies if they want to operate for a long time.

12, only pay attention to immediate interests, product pricing is too high or too low.

Consumers' consumption at the store, the price and quality of products will be the first concern of consumers. Reasonable product pricing and high quality products are the magic weapon to attract "repeat customers".

Similarly, managers' vision should also focus on products at all times, because this is a direct determinant of the profit of the store.

The price of a good product is a compulsory course for operators.

13. Decision makers are wrong about the current management situation.

To a great extent, the success of storefront management depends on whether the decision of the operator is correct. It mainly includes the judgement, analysis of the market, price, and finance, and the formulation and execution of important rules and procedures.

14, blind imitation and death.

To open a successful shop, operators must have a business philosophy suitable for their store development.

Now, there is a rather embarrassing fact that many operators are moving the business models or business types of successful enterprises in the operation process, ignoring the internal and external environment and specific conditions of their stores, subjectively positioning, resulting in the disconnection between supply and demand, resulting in the deterioration of store operations. Therefore, it is necessary for professional manufacturers to set up shop for their own assessment, so that they can make a profit.