Why Can'T You Always Get Tickets For The Jay Chou Concert?

　　 Internet In the era, all aspects of our life are becoming more and more spanparent. In the cultural and entertainment industry, Internet is also becoming more and more popular. Video websites, internet film production companies, online dramas, online concerts and so on all have more or less connections with the Internet.

And one of the ticketing operations, especially performing and performing arts, still maintains a very traditional and primitive form of spanaction.

For example, when you want to buy tickets for Jay Chou or other superstar concerts, you will find that there are very few tickets on the Internet, but do not know where the tickets have gone, or even where to buy them. In your circle of friends, you will often see someone writing: "please get tickets for XXX concert, and how much money you can add."

It's like going back to the age of information asymmetry, not even the market economy. At that time, money did not necessarily buy bicycles. It is hard to imagine that ticketing market is still the traditional mode of information asymmetry.

Where have all the tickets gone?

Take a concert as an example, the organizers will distribute the tickets to the primary market and the two tier market. The primary market refers to these B2C Ticketing websites such as Yongle ticketing, barley net, micro ticket and so on, the two tier market is mainly cattle.

To get tickets for a concert, there are three main channels, one is the ticketing website, the other is Taobao, Ganji network and other websites, and three is the Yellow bull. It should be pointed out that TaoBao The ticket sellers of such platforms such as Ganji network are mostly cattle.

As for why Jay Chou's ticket is always unavailable, an insider who declined to be named pointed out that most of these tickets had entered the two tier market, that is, the cattle. He mentioned that before Li Yuchun's concert in Shanghai, all the tickets went into the two tier market.

"The way cattle do it is to throw a sack of money onto the host table and return a sack ticket, which is so simple and crude. The organizers are also willing to give the tickets to the two tier market because they earn more profits, "he said.

This is why the tickets on these popular performances are always pitiful, but there are plenty of votes in the hands of the cattle.

At present, these three kinds of ticket buying channels have their advantages and disadvantages. B2C website is more formal, but there are few tickets for popular performances. Taobao, Ganji and so on have the risk of buying fake tickets, and the prices of popular performances are false. That is, once the price of 280 tickets is inquired to the sellers, it is likely to be another price.

Besides those popular performances, those relatively unpopular performances will not be sold at a discount even if the tickets are not sold. This is because the ticketing industry is still following the traditional agency mechanism, and the sale price is stipulated in each agent's contract. This price can not be changed arbitrarily. This is like the agency mechanism of the traditional household appliance market, but Lian Suning and Gome have removed the intermediate links from the self revolution, and there are still many agents in the ticketing market.

Why is there no Chinese version of "StubHub"?

StubHub, founded in 2000, is a ticket spanfer and exchange platform for a C2C model in the United States. With the growth of StubHub, cooperation with the organizers has begun. It is currently the largest ticket trading hub in Europe and the United States, and most of the performance events will be used as the starting platform.

The ticket platform, which had experienced the Internet bubble in the United States, was founded at the beginning of the year. It was seen that a large number of tickets for events, cinemas and concerts had not been put into use, and the ticketing agency market of resale tickets was highly dispersed.

On the StubHub platform, sellers can deviate from the face value based on market demand. StubHub pays service fees to sellers and buyers, which is actually putting cattle trading on the "table". Therefore, StubHub faced a problem at that time: people thought that buying tickets from the scalpers would be slaughtered, and people's impression of the industry was generally poor.

The European and American ticketing market has been developing for many years. At present, the two tier market is stable in the share of 30-40%. The premium space for personal ticketing spanaction has also been controlled to a reasonable interval. To a large extent, it should benefit from the existence of StubHub and make the spanaction more spanparent.

Compared with many European and American Internet Co, they have been able to find follower in China. The StubHub model has been delayed in China until the end of 2012, and the ten western district was established.

Li Mingwei, CEO of Xishi District, pointed out that the proportion of the two tier market in China is larger than that in Europe and America, which is more suitable for C2C. However, the difference lies in a relatively mature credit system in Europe and the United States.

"Many people in the United States do not dare to sell fake tickets, otherwise your stains are recorded, credit values are reduced, and credit cards will be tainted. After buying tickets through the StubHub, the ticket buyers can go to the scene at home, and the ticket check-ers will not stop you, "he said." this is based on a mature credit system. Therefore, the first important work of West ten area is to establish credit system and deposit system.

The seller will freeze the deposit when he hangs the ticket to protect the spanaction, which is about half the fare. In addition, the buyer's ticket will first be hit to the ten West platform, and the buyer will not go to the seller before confirmation. This pattern, similar to that of Taobao, is a solution to the problem of imperfect credit system.

Wash the cattle "white"

The same as foreign countries, the domestic do not like the group of "cattle" too. To do the C2C mode of domestic ticketing, the Western ten district also needs to introduce cattle.

The "off-site trading" before the line was introduced to the West ten district to carry out "field trading". Li Mingwei thought that it was like the stock market trading change, it was introduced into the stock exchange to standardize operation, and introduced the market mechanism of the market economy.

"Over-the-counter spanactions have become traded on the floor. The original high stuff must be removed according to the principle of" sunshine, spanparency and competition ". In this way, cattle are a reasonable and normal market entity, equivalent to the same year when the broker became an individual business owner, "Li Mingwei said.

He did not like the idea of "washing white". He preferred to interpret it as a denaturation of cattle, a normal market entity, and a regular trader holding scarce votes. He thinks cattle should have a new name, called "ticket holders", just like investors who buy and sell stocks.

In fact, some cattle also want to have a standardized market. Li Mingwei mentioned that before the CBA game, a group of cattle scalpers had played a fake ticket. "Many cattle want to earn money and do not want to sell fake tickets."

At present, the number of individuals including cattle in Western ten is about 2%, and the volume of spanactions is 20%. 98% of the votes come from organizers, stadiums, agents, ticketing websites and so on, and they contribute 80% of the volume. Now the organizers can also directly sell some of the less popular performances on the Internet.

"Take Jay Chou's concert as an example, we can take many suppliers to compete with us, including many large ticketing websites, two level suppliers and cattle. In the West ten district can buy Jay Chou's ticket, but it will rise in price, but even if the price rises are cheaper than outside cattle, it is relatively fair, "Li Mingwei said.