Supply Side Reform New Sample: Ali 1688 Activate Traditional Wholesale Market

2 trillion scale

It has been known as

The last virgin land, but with the penetration of the Internet giant, the traditional wholesale business also stood at the draught, giving off the old tree's new shoots.

Act as

Taking the main battlefield of the festival, the 1688 cloud market and Hangzhou Sijiqing Textile Center clothing city and Hangzhou boutique clothing market planned a fashion show in March 18th, attracting buyers from all over the country, hundreds of front-line clothing designers at home and abroad, and nearly 10000 new clothes in spring and summer.

According to Alibaba, the volume of pactions has increased substantially over the past 5 billion yuan.

"The cloud market is changing the industrial chain of the entire traditional clothing wholesale market, helping the offline market to widen its flow, and explore an advanced mode for the Internet to feed the real economy."

Wu Wenhong, vice president of Zhejiang apparel industry association and President of Hangzhou Hangzhou women's wear guild, lamented the changes brought by Internet +.

Alibaba senior product expert and cloud market leader Shaw said that the cloud market has been upgrading many times in addition to its traffic entry on 1688 websites and Alipay. It has been upgrading many times according to the behavior pattern of wholesale purchasers: for example, the joint Gould map has developed an intelligent navigation service that helps buyers to find money conveniently.

"Buyers in the High German map search wholesale market can display promotional activities and stalls products in the market.

After reaching the wholesale market, buyers can select the favorite stalls directly after launching indoor navigation, but also can easily find public facilities inside the building.

Xiao He introduced that when the buyer launched the navigation to the store, the merchant could receive a message indicating that the buyer was coming to the store, which greatly improved the trading experience of the buyers and sellers.

Previously, many wholesale markets in China had invested huge sums to build their own e-commerce platform. However, because B platforms rely more on buyers' operation, technical support, supply chain services and other links, they are finally unable to escape the fate of being closed.

Senior business people admitted that the wholesale market self built platform, even if not considering technology, logistics, these basic support, is just the business tycoon in the website, mobile terminal variety of red envelopes play, is not so easy to copy and achieve results.

Du Lan Ge clothing, which is located on the 5 floor of the Lao hang school in Sijiqing, has a turnover of up to about 5800000 yuan on the day of the activity. Liu Anzhong, general manager of the company, said that when the cloud market entered the market, he maintained a wait-and-see attitude.

"The wholesale price of our products in winter is over 800, the spring and autumn outfit is about 300-400, and the wholesale price of the summer clothing is around 200-300. At that time, there was no market for high-end brands in the Internet."

Liu Anzhong said, "but before a 210 thousand yuan cloud market order changed my mind, the Internet can really bring new customers and pactions."

Alibaba said that wholesale clothing needs to be experienced. Sellers need to see the goods before deciding to buy. Buyers also believe that the market stalls, if we can integrate the first grade wholesale leading market of the country's origin through the means of the Internet, to enhance the service, it will be a platform with more than one trillion sales.

It has been revealed that the main professional wholesale markets in the country, such as Jiangsu Changshu clothing city, Shandong Jimo International Trade City, Hebei Qinghe cashmere products market, Shanghai new seven Pu clothing market, Guangzhou white horse clothing wholesale market, Chongqing light control Chaotianmen center, Shenyang five love market and so on, attended the event and discussed the access to the cloud market.

It is understood that the specialized wholesale market was once one of the main commodity circulation channels in the country. With the popularity of e-commerce and the improvement of supply chain management capabilities, the mode of attracting wholesale market and collecting rent has been greatly affected by the wholesale market.

Through the cloud market, the traditional wholesale market can form clear trading data, relying on the data analysis provided by Alibaba, optimizing regional distribution, style preferences and price dimensions to achieve precise sales and reduce marketing costs.

According to the analysis of the insiders, the attempt to pform the traditional clothing market by combining the 1688 cloud market with online and offline businesses may become a new sample for the reform of the supply side of enterprises.