The Shoe And Clothing Industry Is Constantly Looking For New Profit Points In The Face Of Difficulties.

In recent years,

In the face of difficulties, we are constantly seeking new profit points. In addition to developing the inevitable choice of online channels, many enterprises choose to develop sideline sub cards.

BELLE's own brands include BELLE, Teenmix, TATA, Staccato and more than 10.

Although Daphne is still the core brand, and sales account for more than 90% of the group's revenue, it is also trying to diversify its brand operation. The group has 10 brands, including Daphne Daphne, shoe cabinet Shoebox, Daphne, Zhen Daphne.Gene, Ru Renee, sweet Beibei SweetBayBay and so on.

But the industry believes that the implementation of multi brand strategy will cause many problems for shoe companies.

Many different brands coexist at the same time, shoe companies need to invest more, and the existence of multi brands increases their risk of competition. The most important thing is the serious homogenization of products of major brands.

However, the multi brand strategy of uvis fashion brand is perfect to avoid the worries of practitioners and create a blue sky.

The difference between the multi brand strategy of the fashion brand and the Daphne is that

We have always formulated the development strategy from the perspective of comprehensive competition, strengthened the construction of learning oriented enterprise culture, integrated various effective resources with innovative methods, and continued to maintain the leading brand status of China's discount shoes channels.

As the brand of Guangzhou Taoyu Shoes Co., Ltd., the oise shoes brand is based on the company's largest footwear capital in the world, and has the advantage of Guangzhou as the "world factory". It has been summed up in the company's years of experience in joining and promoting business. Under the mature and robust team planning, it has made the first brand discount Trade Organization in China: the oise shoes brand discount shop, which meets the diverse needs of consumers.

Now, UIS is already home to thousands of people in China.

Establish long-term brand inventory agency partnership, specializes in all kinds of order tail goods, regret list and out of class inventory first class brand shoes, a wide range of styles, thousands of styles, skillfully avoid the "homogenization" problem; distributed in Guangzhou, South China Sea, Huidong, Shishi four warehousing base; set procurement, storage, deployment functions in one; ensure that products are supplied in a timely manner, so that consumers can buy all kinds of brand shoes in a shop.

Not only that, uvis and general discount stores, even with the international first-line shoemaking brand factory shop has more advantages.

When he successfully became the first brand discount chain in China, he also had his own brand of shoes.

Uvis fashion shoes brand, follow the brand, high quality, high grade, low price route, all products are made of genuine leather as raw materials for shoes making, and every shoe design has been passed through strict quality inspection from design, tailoring and processing to ensure that every shoe has first-class quality.