Look At The 2015 Global Clothing Brand Earnings. Some People Are Crying.

Apparel /Aeffe group

Aeffe's total revenue rose by 7% to 268 million 800 thousand euros, thanks to strong sales of its brand shoes and leather products, accelerated growth in the US and China market, and favorable exchange rates.

However, some brands' excessive promotional activities and huge advertising expenses resulted in a sharp fall of net profit of 44.5% to 1 million 520 thousand euros.

Aeffe group mainly produces clothing, accessories and shoes. Its brands include Alberta Ferretti, Philosophy, Moschino and Pollini.

The group pointed out that in order to further strengthen the brand strength of Moschino and Alberta Ferretti, the group spent a lot of money on marketing and advertising activities.

It also includes the introduction of Moschino men's wear series and the re launch of Philosophy brand.

Clothing brand /Ralph Lauren

Ralph Lauren (Ralph Lauren) released quarterly reports, the company's third quarter earnings exceeded expectations, but less than expected revenue.

The company's profit fell to $131 million in the fiscal quarter as of December 26, 2015, compared with $215 million in the same period last year.

Revenues declined from $2 billion 30 million to $1 billion 950 million, including wholesale and retail sales.

The US apparel group Ralph Lauren lowered its performance expectations this year, and its stock price fell 22.16% on the day of the close of the stock market.

Last September, Ralph Lauren resigned from the company's CEO position and appointed the former chief executive of GAP group's Old Navy as the new CEO.

Apparel /PVH group

The US fashion brand Calvin Klein parent group PVH group achieved outstanding results in 2015, thanks to strong sales of Calvin Klein, the group's fourth quarter profit rose more than 160%.

According to the financial report, PVH group's net profit in the fourth quarter surged to 134 million US dollars from 51 million 500 thousand US dollars in the same period of 2014, and diluted earnings per share rose to 62 US dollars from 1.63 US dollars in the same period of 2014.

Total revenue rose to 2.1% US $2 billion 110 million in the first three months of January 31st.

The group currently has a market value of about $7 billion 50 million.

The group's brand Calvin Klein was particularly prominent, with total brand revenue rising 14.7% to 860 million dollars; group's other brand Tommy Hilfiger total revenue fell 4.7% to 904 million dollars.

The group said it plans to recover the remaining 55% of Tommy Hilfiger's shares in China and further strengthen its brand position in China.

Clothing retail /Urban Outfitters

The US apparel group Urban Outfitters recently announced its fourth quarter and full year earnings report, which was affected by the decline in clothing sales and gross margins. By the year January 31st, the group's net profit in the fourth quarter dropped 7.2% to $73 million from 80 million 200 thousand US dollars in 2014, and the net profit for the whole year dropped 8% to 222 million 400 thousand dollars from 323 million 400 thousand US dollars.

The net sales volume of Urban Outfitters in the fourth quarter was unchanged at $1 billion 10 million compared with the same period last year, while net sales in same store retail outlets fell by 2%.

By brand, net sales of Free People brand retail outlets rose 2%.

Net sales of Anthropologie and Urban Outfitters fell by 2% and 3% respectively.

Light luxury brand /Coach

The US luxury brand Coach went out of the trough and recorded 4.5% growth after 10 consecutive quarters of revenue decline. The company's earnings per share also exceeded Wall Street's expectations in the latest quarter.

According to public earnings data, net income fell by 7.3% to $170 million 100 thousand.

Turnover increased to US $1 billion 270 million from 1 billion 220 million US dollars in the same period last year.

On the basis of non GAAP, net income is $188 million and earnings per share are 68 cents.

According to Reuters, the growth of Coach's turnover was mainly influenced by the outstanding performance of the shoe brand Stuart Weitzma, and the two digit turnover growth in Europe, mainland China and Japan.

Light luxury /Michael Kors

Following the latest positive results of the first quarter earnings report of the luxury luxury brand Coach, the third quarter of the same luxury brand Michael Kors has brighten up the market temperature of handbags and accessories.

The profit fell to $294 million 600 thousand in the quarter, compared with $303 million 700 thousand in the same period last year.

Business income rose from $1 billion 310 million to $1 billion 400 million.

Michael Kors was outstanding in Asian markets including China, with sales in Japan surging by 59.1%.

According to the results of the report, Michael Kors retail sales increased 11.1% to 766 million 200 thousand US dollars over the previous year. Since the end of the third quarter of 2015, the company has opened 114 new stores.

In addition, the same store sales fell by 0.9%, but Michael's Kors company remained optimistic relative to the FactSet's expected 4.4% decline rate and a 0.9% decline.

Light luxury /Kate Spade &Co.

Kate Spade &Co. announced

Sales fell below market expectations, and net profit fell 51.4% to $6150 from $126 million 500 thousand last year in the three months ending January 2nd.

In order to develop international emerging markets, Kate Spade plans to open branches in India at the end of 2016.

Net sales in the fourth quarter rose 7.6% to $429 million from 399 million US dollars in the same period last year, and 14% after adjustment, excluding sales after liquidation.

Retail sales grew by 14% over the same period last year.

The international market has always been the focus of growth of the company.

According to the fourth quarter earnings report, Kate Spade international sales rose 18.7% to $51 million.

Based on US GAAP, sales fell by 13.3% to $52 million.

Underwear retail /L Brands

Vitoria's Secret parent company, L Brands, promoted the sales and profit growth of the group last year with sexy selling points and rational retail experience. Last year, the Group recorded a profit of 20.3% to 1 billion 250 million dollars and a turnover of 6.1% to 12 billion 150 million dollars.

Leslie Wexner, chairman and chief executive of the group, said: "in the year when many retailers suffered difficulties, we surrendered to record results.

This achievement is a reflection of our brand strength, which is driven by the great attention and execution across the whole enterprise.

We are very optimistic about the development of 2016 and have confidence in our growth opportunities. "

After secret CEO Sharen Turney resigned, chief executive Leslie Wexner took over the secret business in Vitoria and continued to seize market share.

According to the data, Vitoria's Secret Rose 6.4% to 7 billion 670 million dollars last year.

And its bathing and maintenance brand Bath &Body Works increased by 7.1% to 3 billion 590 million dollars.

Clothing retail /Guess

US apparel retailer group Guess announced its fourth quarter and annual earnings report. Its net profit fell to 47 million 800 thousand US dollars from 53 million 900 thousand dollars last year to fourth in the fourth quarter ending December 31st. Earnings per diluted share fell to 57 cents from 65 cents, lower than that of financial institutions.

In the three months ending January 30th, group sales increased from US $100 million in the same period last year to US $101 million.

Year-on-year retail sales, including e-commerce, fell by 1%, followed by the currency exchange rate. In the constant exchange rate, North American retail sales were positive, while Europe recorded a high single digit growth.

Group net profit fell 5.5% to 658 million US dollars from last year's 696 million US dollars, which is higher than the 657 million FactSet expected by financial institutions.

By region, European revenues declined by 5%, Asia fell by 18%, and total retail sales in the United States dropped by 3%.

Net revenue from 2015 to 2016 was $2 billion 200 million, down 8.7% compared to $2 billion 420 million last year.

Clothing retail /Abercrombie &Fitch

According to Abercrombie &Fitch's earnings report, the company's second quarter performance soared and exceeded Wall Street's expectations, and its share price soared to $19.90 per share, or 15.2%.

Abercrombie &Fitch announced that the company's first quarter sales in the same quarter grew for the first time in more than three years, and net profit increased by 33% to $58 million 900 thousand over the same period.

Quarterly total revenue grew 2%, to $1 billion 100 million.

Same store sales grew 1%, the first time since April 2012.

Abercrombie &Fitch also announced a list of its core brand leadership teams.

The list includes at least six new users, including the highly respected designer Aaron Levine, who previously served as deputy general manager of the men's clothing design department at Club Monaco, and has joined A&F menswear as the chief designer.

Apparel retailing / Wei Fu Group

According to data from VF Corporation, the group's total profits in 2015 rose 17.6% to 1 billion 230 million dollars, and total revenue grew 0.8% to 12 billion 380 million dollars.

The sales of its uniform Department Imagewear amounted to $1 billion 100 million, while Licensed Sports Group accounted for half of the total.

Its profit in the fourth quarter was $312 million 200 thousand, and the company's current operating income was $3 billion 410 million.

Founded in 1899 in VF, Pennsylvania, the famous clothing company of the United States, the prestigious clothing company, VF Corporation has developed into one of the largest apparel listed companies in the world with an annual turnover of over $7 billion.

Its brands include The North Face, Timberland, Vans, denim brand Lee, Riders by Lee, Rock &Republic, Lee and so on.

Us fast fashion group Gap holiday sales performance is still bad, group net sales in the fourth quarter decreased by 7% to $4 billion 390 million, compared with $4 billion 710 million in the same period last year.

Net sales fell by 5% based on fixed exchange rates.

In terms of several brands, Gap brand sales have declined for several consecutive quarters, and sales in the fourth quarter of this year have fallen by 3% again.

Sales of Banana Republic fell by 14%, compared with 1% in the same period last year. The industry's surprise is that Old Navy, which has been the most brilliant group, has dropped 8% in the current quarter, compared with 11% in the same period last year.

In the four weeks ended January 30, 2016, Gap group's net sales fell from $888 million last year to $813 million.

Year-on-year sales fell by 8%, while its brands Gap and Old Navy declined by 6% and Banana Republic fell 17%.

Fast fashion /H&M

According to the report released by H&M, a fast fashion giant in Sweden, the company's first quarter performance rose 8%.

Between December 1st and February 29th, sales of H&M including value-added tax rose 9% to $5 billion 900 million in the first quarter, and sales increased by 8.5% to 5 billion 100 million dollars after the value added tax was removed.

In the year of Danish kronor, H&M sales recorded a 7% growth in January this year. Sales in February increased by 10%, excluding exchange rate effects. Sales in February increased 15% over the same period last year.

H&M spokesman said that the positive impact of the leap day in February 29th brought about a 2% increase in February sales.

H&M group is made up of six independent brands: H&M, COS, Monki, Weekday, Cheap Monday and Other Stories.

As of January 31st, the number of H&M's global stores was 3958, compared with 3541 in 2015, adding 417 stores.

Fast fashion /Inditex group

Spain's fast fashion Zara parent company Inditex group released its full year results in 2015. According to earnings data, the group's 2015 profit rose 14.9% to 2 billion 880 million euros (about 20 billion yuan), and achieved double-digit growth targets in all regions of the world.

Inditex group owns Zara, Bershka, Pull &Bear and Massimo Dutti brand. As of January 31, 2016, the group's sales increased by 15.4% to 20 billion 900 million euros in 2015.

The group said sales growth benefited from strong sales of new stores, while same store sales rose 8.5%.

In 2015, the group opened 330 new stores in the world.

According to a group spokesman, the sales prospects of the group remained optimistic in 2016. According to the sales data from February 1st to March 7th, the sales of stores increased by 15% over the same period.

Fast fashion / fast Marketing Group

Fast fashion UNIQLO express group said its expected net profit for the year will be flat at 110 billion yen, or about 895 million US dollars, while the expected profit for the whole year was 115 billion yen, or about 936 million dollars.

At present, group sales increased by 7% to 1 trillion and 800 billion yen, or about 14 billion 650 million US dollars, slightly lower than the expected 1 trillion and 900 billion yen, or about 15 billion 470 million US dollars.

The company also said that exchange rate fluctuations would not be included in the new forecast.

XXX also said that in the quarter ending November 30th, the company fell 30.2% to 48 billion yen, or about 398 million 400 thousand dollars, compared with the same period net profit.

The first quarter revenue grew 8.5%, to 520 billion 30 million yen, or about 4 billion 320 million US dollars, while operating profit dropped 16.9% to 75 billion 900 million yen, or about 630 million US dollars.

According to Xun group, Japan's profit and sales declined in the quarter under the influence of the discount season.

The weakness of UNIQLO in Korea, the United States and greater China has left its international business behind its goal.

Fast fashion /J.Crew

According to the latest third quarter earnings report released by J. Crew group of the US apparel group, the loss of the third quarter of the group continued to expand due to the new increase in impairment charges and the double digit decline in key brand store sales, which expanded from 607 million 800 thousand US dollars in the same period last year to 759 million 700 thousand US dollars.

Total revenue fell 6% to $619 million 400 thousand, compared with a 11% drop in sales.

By brand, total J.Crew sales fell by 9% to $526 million 900 thousand, compared with a 12% decline in sales.

Gross profit margin fell to 38.6% from 40.2% in the third quarter of last year.

Madewell sales increased by 14% to $78 million 700 thousand, compared to 1% on a comparable basis.

"There is no doubt that most of the fashion retailers are experiencing dramatic changes," Mickey Drexler, President and chief executive officer, said in a conference call.

The current results are still not what we want.

Sports brand / Nike

Recently, sports brand giant Nike announced its third quarter report. Data showed that the company's third quarter revenue was lower than expected. The income in the first three months ended in February 29th rose 8% to 8 billion 30 million dollars, ending the Nike company's 14 quarter revenue over expected momentum.

After the news, Nike shares fell 6% to $60.98 per share.

In terms of company profit data, it rose by 20% over the expected target of 950 million US dollars. However, Nike's announcement of profit growth that is better than Wall Street's expectation is not in fact surprised by the industry. For a simple reason, since 2005, Nike's actual profit growth has only been three times below Wall Street's expectations.

In the past year, Nike's share price has risen by about 28%.

Such a large increase should have allowed Nike to shine in the face of frequent shocks in the global stock market.

But the fact is that during the same period, some of Nike's competitors performed better, for example, Adidas's share price soared by about 44%.

Sports brand /Adidas

According to the latest report released by Adidas group of German sporting goods company, driven by its brand and strong regional sales, the group's net loss in the fourth quarter narrowed to 44 million euros from 139 million euros last year.

Annual net profit rose 29% to 640 million euros, and sales rose 10% to 16 billion 900 million euros.

The fourth quarter ended in December 31st, though it was 31% higher than the same period last year.

But group net profit is still skyrocketing by 68.7%.

The group's fourth quarter sales rose 12% to 4 billion 200 million US dollars, mainly driven by its brands Adidas and Reebok, and the two brands rose 16% and 5% respectively.

For the whole year, group net profit rose 29% to 640 million euros, and sales rose 10% to 16 billion 900 million euros, mainly driven by sales of double-digit growth in Western Europe, Greater China, the United States, Middle East, Africa and Asia.

Sports brand /Under Armour

The US sports brand Under Armour announced that its first quarter sales exceeded $one billion, and Under Armour shares surged more than 22.5% to $84 per share.

The company's third quarter sales exceeded FactSet analysis company's US $1 billion 11 million target sales target, reaching US $1 billion 17 million, up 31% from last year, 48 cents per share, and net profit rose 21% to 106 million US dollars.

Sales of clothing category rose 22% to $865 million, due to star Stephen Curry signature shoes sales were amazing, shoe sales rose 95% to 167 million U.S. dollars.

Kevin Plank said he had never seen a sneaker with such amazing sales.

It has been revealed that Under Armour has embarked on the development of women's sports business. Brad Dickerson stressed that Under Armour still has great room for development in the women's sports market. The company expects that the female sports business will achieve double-digit growth in the next quarter.

Sports brand /Puma

The shoes designed by creative director Rihanna gained popularity in social media. The fourth quarter sales of Puma, the German sports brand of Kai Yun group, recorded double-digit growth.

Sales rose by 17% in the first three months to December 31st, and sales rose 11.5% to 879 million euros after adjusting the exchange rate. The company pointed out that the fluctuation of the exchange rate led to a decline in gross margin from 45% to 42.5%.

Earnings data show that the company's net profit in 2015 dropped 42% to 37 million 100 thousand euros, but sales rose 14% to 3 billion 400 million euros, a record high.

Although Rihanna's cooperation helped Puma grow strongly in the fourth quarter, the company's profit was offset by investment in marketing, retail and information technology. The company still had a net loss of 4 million 300 thousand euros.

Luxury and fashion /Yoox Net-a-Porter group

The world's largest luxury electric business Yoox Net-a-Porter group, that is, YNAP group released the first full annual report after the merger of Yoox and Net-a-Porter.

By the end of December 31st, YNAP group's net profit rose by 37.9% to 59 million 700 thousand euros in fiscal year 2015, and pre tax profit rose 25.7% to 133 million euros.

Yoox and Net-a-Porter were formally merged in October last year, and the annual growth rate of YNAP group was compared based on the 2014 earnings analysis of the two companies.

On the basis of a constant exchange rate, the Group recorded a 30.9% gain of 17 billion euros in 2015, thanks to the promotion of retail and wholesale business, and sales recorded a 21% increase.

YNAP group CEO Federico Marchetti said the group's performance is stable and balanced this year.

He pointed out that after the merger of YNAP group, as a new group, the target of 30% revenue growth has been achieved, and adjusted net income has increased by 40%.

Federico Marchetti stressed that the profitability of YNAP group is further improving.