Brand Players Enter Chengdu International Leather City To Subvert Traditional Shop Development Path

The traditional shop style leather city lacks the consumption experience, and is also affected by the market impact of the electricity supplier.

However, the Chengdu International Leather City, which is relying on the advantages of China's women's shoes industry gathering and the upscale living area of Wuhou new town, will change this traditional development mode.

At present,

The international leather city has been officially closed, and 300 domestic brands have signed up. It is expected to open in September this year.

The newly built Chengdu international leather city will integrate the traditional leather industry into smart business, special catering, art appreciation and other new formats through the implementation of the development strategy of "Internet +" and "culture +", and is committed to building a new generation of comprehensive Leather City in China.

"The traditional shop type leather city has brought a short board to the development of the industry. The leading enterprises in the industry also actively call for upgrading the traditional shop style leather city, so as to realize the leather city operation mode innovation and promote the healthy development of leather industry, and also pay great attention to the construction of Chengdu international leather city."

Xie Ping, director of Chengdu Leather Association and director of Chengdu International Leather City operator, told reporters that Chengdu international leather city will be built into R & D center, custom center, brand publishing center and International Conference Center.

The new generation of leather brand living hall is one of the new industrial formats. Experiential mode of operation will make up for the short development of traditional shop type leather city.

At the end of May last year, China Leather Association,

The Chengdu leather industry association signed a quartet strategic cooperation agreement with Chengdu International Leather City operator, and joined hands to build Chengdu international leather city integrating the whole industry chain of leather industry and integrating experiential operation mode. The famous leather brand enterprises from Zhejiang, Guangdong and other places signed the contract.

"In order to adapt to the economic development strategy of" one belt and one road "proposed by the state and promote the pformation and upgrading of traditional shoe making enterprises in China's women's shoes city, we expect Chengdu international leather city to explore a successful pformation road suitable for the development of the region.

Su Chaoying, director of the China Leather Association, said at the signing ceremony of the Quartet strategic cooperation agreement of Chengdu International Leather City, Chengdu international leather city will strive to build a new generation of comprehensive Leather City in accordance with the development idea of "adapting to the new normal and innovation and promoting development". It also hopes that the leather industry in Chengdu will take this opportunity to speed up the pace of industrial restructuring, enhance the competitiveness of the industry, enhance the initiative and consciousness of changing the mode of economic development, and get rid of a development path of quantity, quality and efficiency.

National, provincial and municipal three level industry associations are pushing forward the industry terminal market operation mode innovation, which is relatively rare in the industry.

In this regard, Xie Ping said that they will seize this development opportunity, actively introduce famous brands in the international and domestic leather industry, improve the leather industry's whole industry chain high-end matching, make Chengdu international leather city become the symbol of the domestic leather industry, and further ensure the leading position of Chengdu leather industry in the whole country.