Adidas Leads 4 Sub Projects To Achieve Private Customization

At the same time, as China's industry follows 4, Adidas, the most familiar with Chinese consumers, has quietly moved back to the German mainland through the 4 core technology of industry.

Sorry, familiar China supply chain; sorry, low cost Vietnam rise.

Clover went home directly.

The speed plant project is trying to revive the "made in Germany" of the sporting goods industry.

Its partners include Rheinisch Westfaelische Technische Hochschule Aachen University in Germany, Technical University of Munich, Kell man special equipment company in Germany and Johnson Automation Co., Ltd.

The project implementation team is made up of experts from the innovation division, the global IT innovation department and the procurement division.

When domestic practitioners follow the industrial 4, they often focus on many concepts such as digital factory and intelligent product, while ignoring the fact that German industrial 4 actually has a huge strategic project system with clear division of labor and obvious intentions.

SpeedFactory, Adidas's leading national project, is also one of the 4 components of the industry. It aims to provide personalized textile consumer goods through intelligent technology.

SpeedFactory factory part of the end of October 2015, the German Manz group also signed a cooperation agreement with Adidas, together with Adidas's SpeedFactory plan.

Manz has successfully developed the latest automatic production equipment and technology for sporting goods.

With this flexible technology, customized shoe components, materials and accessories design can be pformed into production data and will be produced in the future through a fully automated system.

Through this cooperation, the technology will be applied to SpeedFactory in Germany and the United States, and ultimately achieve global deployment.

In SpeedFactory, Adidas's footwear products will achieve local production in the target market, pforming the newly developed technology from trial production to mass production.

As early as 2012, Adidas shut down the factory in Suzhou, China, for its consideration of reintegrating global resources strategy.

This is also followed by the relocation of another sporting goods giant after Nike closed its only shoe factory in Taicang in 2009.

From the brand and the

From the point of view, inventory represents cost and risk.

The birth of SPEEDFACTORY not only made the supply chain management of ideal zero inventory possible.

SpeedFactory adopted a different mode of lean production with TOYOTA, which also achieved zero inventory.

The core part of SpeedFactory is a set of industrial robot equipment, which can flexibly accomplish products in a very small space.

In the first phase of the extreme factory project, we will focus on the production of sports footwear products.

The first trial production is planned for 2016 in Germany, and then the US market will be opened in 2017 and finally deployed to the world.

The first batch of concept shoes will come out in the first half of 2016 with the number of 500 pairs of double shoes. As part of this plan, Adidas has released a 3D print shoe that can be customized according to the size of the customer.

This unprecedented production mode is currently being tested near the headquarters of Bavaria, Germany, which is known to be used for the production of the least waste and adhesive.

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Adidas will build an automatic chemical plant in Germany.

Instead of human resources to improve efficiency, these so-called factories will operate on a very small scale, almost like a container, in order to maintain the highest mobility and elasticity.

This automated production line can achieve customized design and production according to the needs of terminal consumers, and open up a comprehensive and innovative business model for the company's customers.

This way of producing direct sales also eliminates the carbon emissions generated by the logistics and pportation process, and the positive significance of environmental protection is not to be underestimated.

At the same time, SpeedFactory also pioneered the "ready to do" mode, which combines mass customer service to form a new consumption form that pulls users to the factory site.

It's not just about making shoes out of a fully automatic way, but moving production equipment to stores closest to consumers, and providing customized option services so that consumers can see the whole birth process of their exclusive shoes, which has overturned the industry's rules of the game.

The German made label sports shoes are usually produced in large scale in Asian countries, but Adidas's SpeedFactory project makes it possible to manufacture in Germany.

The fully localized production makes the footwear products again labeled "made in Germany".