Cross Border Electricity Supplier New Problem: Low Price But No Advantage

According to the latest news, a new tax system will be introduced in April 8th. For cross-border electricity providers, they are faced with a new problem, but the low price will lose their price advantage.

In April 8th this year, cross-border

The new B2C import tax system will be formally implemented, and the tax rate of imported goods will be changed from the original 10% party postal tax to a more detailed tax policy. This undoubtedly brings a "magic spell" to the B2C business of cross-border electric business imported from the domestic fire.

"The new tax system means that the cross-border electricity supplier import business will gradually bid farewell to the policy dividend period."

Zhang Xiaohong, director of Shenzhen Hai Tao City Marketing Director, who has been engaged in cross-border electricity supply chain service for many years, believes that with the implementation of the new B2C import tax system, the cross-border electricity supplier import B2C industry will usher in a major reshuffle.

Since the beginning of the "first year of cross-border electricity supplier" in 2014, the introduction of a number of dividend policies has enabled the import cross-border electricity providers to enter the stage of "barbaric growth".

According to incomplete statistics, at present, there are nearly 10000 registered cross-border e-commerce platforms in China, and more than 20 enterprises have also been registered.

"The new deal will play a very important role in speeding up the reshuffle of the cross-border electricity supplier industry, and it is also a good and adaptive process for the whole industry."

Guo Chuanxiang, Shenzhen Qianhai financial Shun Supply Chain Management Co., Ltd., said that the implementation of the new tax system will have an important impact on the platform construction and services provided by cross-border electricity providers to the actual sales of the entire industry ecosystem.

Li Ziliang, commercial director of the one city Guangzhou branch, believes that the price advantage of cross-border commodities under the new deal will be weakened. In the future, cross-border e-commerce companies will pay more attention to the daily operation of experiential shop operation, online and offline integrated services, and logistics distribution enhancement, so as to enhance the consumer experience and overcome the price challenges.

Commodity prices will rise

In fact, the news of the tax reform of cross-border import commodities has been passed for more than a year.

In March 24th, the Ministry of Finance officially issued the notice on the tax policy on retail import of cross-border e-commerce. It was clear that since April 8th, the adjustment of import commodities of retail electricity suppliers has been used in accordance with the postal tax rate of 10% of most commodities, and a more detailed tax policy has been used formally.

The main change is to increase the limit of single paction to 1000 yuan from the postal tax policy (800 yuan in Hong Kong, Macao and Taiwan) to 2000 yuan, while setting the limit of personal annual paction to 20000 yuan. The retail tariff of the retail import commodities within the limit value is temporarily set 0%, but the import tax on the value-added tax on the import section is abolished, and the tax exemption is temporarily levied at 70% of the statutory tax payable. The part exceeding the limit is taxed according to the general trade mode.

In addition, the value of a single indivisible commodity exceeds the limit of 2000 yuan, and shall be fully taxed according to general trade import goods. "

It is not difficult to find that the new deal will narrow the tax gap between general trade and cross-border electricity providers by increasing the single paction restrictions in the postal tax policy and setting individual annual trading limits.

"The focus is that the tax exemption system under the 50 yuan tax will be abolished. To some extent, the self bonded mode will face the pressure of rising prices."

Li Ziliang believes that the tax reform will not reshape the cross-border import industry, but will balance the import of cross-border electricity providers and general import trade, so that the import of cross-border electricity suppliers to a more healthy road development.

Gong Dawei, assistant general manager of easy coupon payment, said that the most influential part of the new deal was imported goods such as cosmetics and health products. "Before they would split the goods to enjoy 50 yuan duty-free concessions, but under the new deal, it means that the road is blocked, which will greatly increase the prices of commodities and reduce their competitiveness."

"The landing of new tax policies can make cross-border electricity suppliers standardized and sunny."

Huang Zirong, Secretary General of Guangdong Internet Commerce Association, said that the dividend policy such as postal tax in the past two years is indeed very beneficial to the development and growth of cross-border import electricity providers, but it also brings a series of problems.

On the one hand, although the cross-border import business has experienced "brutal growth", the commodity category is very concentrated, resulting in the increasingly fierce price war and exacerbating the problem of counterfeit goods.

In March 21st, the brand of imported milk powder, Danone, announced that it was temporarily withdrawing from the Chinese market because of the "serious problem of counterfeit goods".

According to foreign media quoted by the foreign media, the source of counterfeit goods is not only from the purchase of seafood, but also a large part of the imported products in the bonded area.

On the other hand, the previous "one size fits all" tax policy also led to unfair taxation and tax evasion. It not only increased the difficulty of national tax administration, but also changed the way to "exempt" goods from below 50 yuan.

"The new deal is actually good news for us. Before the tax policy was unclear, there were too many grey areas in the middle.

We hope that the merger of the tax will be merged, the cancellation will be cancelled and the reasonable value will be given. "

Guo Chuanxiang said.

A number of necessary adjustments are needed.

In recent days, once called the Jingdong, jumei.com's cross-border e-commerce platform, Amoy was suddenly exposed to the news of bankruptcy, and excessive promotion was cited as the main reason for the closure of honey.

With the implementation of the new deal, the cross - border e-commerce platform that used to survive at a low price will lose its price advantage.

According to the industry's forecast, under the new tax policy, the entire cross-border import e-commerce chain will be affected to varying degrees from the construction of electronic business platform, provision of services to actual sales, payment, and so on. The industry will further accelerate the shuffle.

"The original cosmetics less than 100 yuan is exempt from postal tax, more than 100 yuan levy 50% postal tax.

And now there is no postal tax, all cosmetics will be charged 11.9% VAT and 21% consumption tax at retail price.

So the total amount of cosmetics below 100 yuan is now equivalent to paying 32.9% more tax and paying less than 100 yuan or less. "

Huang Minjia, assistant manager of Shanghai's largest cosmetics company in Japan and South Korea, told reporters on twenty-first Century economic report.

At the same time, the new deal requires that goods be linked to the customs platform and provide three single information.

Zhou Xin, director of SMB business director of cloud platform marketing department, believes that this platform puts forward higher requirements for the technical support of the platform. "For example, in the construction of the platform, it requires the platform vendors to better communicate with the customs system, which is a great expense for the platform providers who do not have the IT strength."

It is understood that most of the first batch of cross-border electricity suppliers in China came from the traditional trade industry.

"For the Internet, they are not good at it, so they made the experiential shop very popular. The volume of the paction is about 50%~60%.

Now the new deal is a big adjustment for them.

Gong Dawei believes that the biggest advantage of cross-border electricity providers is the price, but after the tax reform will be from the fight price to fight the speed of logistics, product quality and production date, and so on, "and this is not catching up in a moment."

In addition, enterprises as a payment link should also adjust the new deal.

"For example, we should distinguish taxes from other things, so that businesses can pay directly when they trade."

Gong Dawei said.

However, according to Huang Minjia's prediction, after the implementation of the new tax system, the state will further focus on purchasing, smuggling and counterfeiting.

"After normalization, consumers can eliminate the worry of buying fake goods, and gradually accept the price after paying taxes.

Businesses that pay taxes are good. "