Adidas Achieves The Great Reversal Of The Achievements Of Yuyuan Yuan.

Speaking of the latest sports brand, it is natural. Adidas Now. As their sportswear foundry, Yuyuan group recently released its earnings report, which led to a surge in net profit of the group due to the prevalence of sports.

In the 2015 fiscal year ended December 31, 2015, Yuyuan group's total business revenue was recorded. 5.3% Increase to Eighty-four point three Millions of dollars at the same time, the group Gross profit margin Yes 11.2% The increase to One thousand nine hundred and seventy-two point three Million dollars. Its Baosheng international gross margin, which specializes in sports retailing, is skyrocketing. 32% to Seven hundred and sixty-six point one Million dollars. Therefore, the group net profit increased year by year. 17.9% to Three point nine zero two In the last fiscal year, only $100 million. Three point three one Billion dollars. Near profits, compared to fiscal year 2014. Four hundred and sixty-four point nine Ten thousand dollars. Twelve point nine Times have skyrocketed to Six thousand four hundred and forty-nine point eight Ten thousand dollars.

It is reported that Yuyuan group's retail business is mainly operated by Baosheng international, a listed Affiliated Companies. It is the largest distributor of Adidas, the world's second largest sporting goods manufacturer in mainland China. Yue Yuen Adidas and Nike are the main foundry manufacturers.

Therefore, Yuyuan group's board of directors will distribute One point two zero The annual dividend of the Hong Kong dollar is compared with that in the previous fiscal year. One point one five Hong Kong dollar 4.3% But its subsidiary, Baosheng international, does not pay a final dividend. However, because of its main customer Nike, the growth rate of futures orders in the three quarter earnings is far below market expectations, which led to the fall of Yuyuan group on the same day. 4.06% to Twenty-seven point two Hong Kong dollar.

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Serious hunger in official channels continues to engulf the original selling price of Adidas NMD. In the purchasing market, the original blue and red matching has been fired to nearly 5000 yuan. Because one shoe is hard to find, nearly 10000 yuan still has the market. However, the Sneaker forum is quite calm about the NMD series's crazy behavior. In the coming month, although there will be new color matching sales, the expansion of the number may narrow the price of the jogging shoes.

Stan Smith pushed into the new realm, so that Yezzy Boost 350 reputation of the adidas global marketing director Jon Wexler really let NMD a fire. Since March 17th, China's official channels have been put on sale for a week. China's official pricing range is 1099-1499 yuan. In the UK and other overseas purchasing circles, the NMD series price has exceeded 2000 yuan. The purchase reflects that the series has no normal price.

Compared to Stan Smith and Yezzy series, NMD series is the most popular. Stan Smith is also hard to get in the country, but in foreign countries, this series will replenish the goods regularly, and the regular purchase price is less than 700 yuan. Domestic prices have broken tens of thousands of high priced Yezzy Series in the purchasing circle is relatively unpopular. The Beijing Commercial Daily reporter learned from a shoe dealer that the blue and red colors were rare. When the shoes were collected, there was no upper limit for the blue black color matching, so long as all the shoes were available, the rest of the matching color series required shoes. Purchasing Xixi says that the price of matching red and black is generally around 2600 yuan. The price for domestic consumers will also rise by 300-500 yuan. "Overseas NMD series is restricted to two pairs per person. Some buyers may want to buy shoes at a high price, but eventually they may get bogus."

According to previous reports from several media, in the adidas flagship store in Sanlitun, Beijing and Nanjing West Road, Shanghai, the sale of NMD series is about 1000 pairs. Beijing's world trade scale, China World Trade Center store and so on are about more than 20 pairs, and Xidan Joy City is 108 pairs. Hunger marketing has long overshadowed Adidas's NMD story set in advance. Maybe consumers do not understand, but why does this running shoe really contain any technology? But with limited benefits from stars such as Shawn Yue, Wu Yifan, Deng Chao, Edison Chan, Eason Chan and so on, consumers who follow suit are willing to pay high price for the shoes with only about 1000 yuan.