Footwear Industry Foreign Trade Development Environment Complex

The overall recovery of the global economy is sluggish and the sluggish demand in the international market is still a major factor affecting my footwear exports.

In 2015, the recovery process of the world economy was slow and arduous. The world economy GDP grew by about 2.4%, the global trade growth rate was about 2%, the economic differentiation of developed economies intensified, and the growth of developing economies slowed down.

The world economy is still in the deep adjustment period after the outbreak of the international financial crisis. The global total demand is sluggish, which directly affects the export of my footwear products.

In the main developed economies, the US economy is growing at a low speed, the demand is recovering but the stamina is not enough. The economic recovery in the euro area is hard and tortuous, and the weakening of the euro has affected the import growth. Japan's economic recovery has been repeated, the family expenditure situation is not optimistic, and the personal consumption is also lower than expected.

50% of China's footwear products are exported to the developed economic market, but because of the slowdown in economic growth and the shrinking market, the export of footwear products will directly impact on China's footwear products.

The euro zone has benefited from falling prices of primary products such as loose monetary policy, vulnerable euro and crude oil, and overall economic indicators have improved.

Germany's GDP grew by 1.7%; the French economy continued to improve, but the unemployment rate remained high and rising; Italy had just returned to growth, and the GDP in the first three quarters increased by 0.4%, 0.3% and 0.2% respectively.

The weakening of the euro is good for exports to the eurozone member countries, but imports to the euro zone member countries have become a stumbling block. Imports of finished products in the main import markets of the euro area have declined.

Japan's economic recovery has been repeated.

In the first quarter, Japan's economy grew, and the two quarter fell again. The negative signs in the second half of the year's economic data were also more prominent. The family spending situation in Japan was not optimistic, and personal consumption was also lower than expected.

In 2015, the economy of emerging economies was impacted by many factors such as falling commodity prices and financial market turbulence, and economic growth continued to slow down.

First, the decline in commodity prices; the international copper market to enter the relative surplus stage, the international copper price shocks downward.

The emerging market countries that rely on commodity exports and have relatively unstructured economic structure, such as Russia's oil exporting giants and Brazil's mineral resource exporters, have fallen into a "stagflation" state.

Two, the currencies of the emerging market countries have depreciated significantly. The devaluation rates of Russia, Garner, Columbia, Turkey, Malaysia and Algeria are all more obvious.

On the one hand, the devaluation of currency directly leads to a decrease in the ability to pay and willingness to pay; on the other hand, the risk of export to emerging markets is increasing. China's footwear exporting enterprises are worried that once the relevant countries take trade control measures or foreign exchange control measures, they will not be able to execute orders or fail to remit their loans, and enterprises are particularly cautious when signing contracts.

Two factors have led to the shrinking of China's footwear exports to emerging market orders.

International competition is becoming more and more fierce, and the market share of China's footwear products has declined.

On the one hand, Vietnam and other Southeast Asian countries have developed rapidly with the help of labor cost and tariff advantages. On the other hand, trade protectionism is on the rise when the global economy is weak.

Double oppression causes the export of footwear products in China to face enormous challenges. China's footwear products share a major market share and will continue to be downhill.

The traditional export market of China's finished shoes is mainly the United States, the European Union and Japan, and China's share has declined.

Footwear industry is developing rapidly in Southeast Asian countries.

Shoemaking industry is a traditional labor-intensive industry. Because of the rising cost of China's manufacturing industry, the world's shoe making industry has been tilted from China to Southeast Asia, especially in Vietnam and Indonesia.

At present, Vietnam has become the second largest exporter of shoes after China, and is highly competitive in the international market with the help of human cost and tariff advantages.

Since January 1, 2015, the European Union has abolished the GSP preferential treatment in China. The export of footwear products in China no longer enjoys preferential treatment of GSP. In recent years, my footwear products have frequently encountered trade barriers such as anti-dumping and trade quota restrictions in the international market.

In contrast to China, Vietnam enjoys many preferential policies in its exports to the United States, the European Union and ASEAN. It is also one of the countries that are less affected by international trade restrictions and anti-dumping.

From January 1, 2014 onwards, Vietnam's footwear products will be exported to the EU to enjoy the GSP tariff (GSP), the tariff will be reduced to 3.5%~4%, and Vietnam will sign a free trade agreement with the EU in early December 2015. According to the agreement, the EU will eliminate tariffs on footwear products within 7 years. After the p Pacific Partnership Agreement (TPP) comes into effect, Vietnam's footwear products exported to the United States will enjoy zero tariff.

Vietnam's footwear exports to Europe and the United States will have more competitive advantages and faster growth.

International competition has directly led to the shift of foreign trade orders in China's footwear industry.

Relocation, such as Nike, Adidas, Puma and other leading shoe making enterprises, have begun to shift orders from China to Vietnamese enterprises. These multinational companies also require their cooperative factories to gradually carry out industrial layout in neighboring countries such as Vietnam, India and Indonesia.

The profits of export enterprises are squeezed, showing the trend of industrial pfer.

The international market is sluggish.

The weakening of the world economy and fierce international competition have led to lower product quotes, while the increasing domestic production costs have further weakened the profits of enterprises, and the operation of enterprises has been in a dilemma.

The order is fragmented, and export enterprises have a small profit.

After the outbreak of the global financial crisis, China

With the new characteristics, customers are becoming more and more dispersed. Large orders and long orders are gradually replaced by small and medium sized orders and short-term orders. Fragmentation of foreign trade orders has become a new normal.

Global trade protectionism continues to heat up.

With the increasingly fierce international competition, countries are striving to expand their exports, with the expansion of international trade barriers and the rise of Global trade protectionism. Foreign trade friction events against my footwear products are increasing year by year, which has become a major obstacle to the export of China's footwear industry.

Domestic footwear enterprises show the trend of industrial pfer.

The profit margins of footwear enterprises are small, and business operations are in a dilemma.

The direction of industrial pfer is mainly in the eastern and western parts of the country, Southeast Asia and Africa.

If Nike has moved out of China, Adidas is also gradually reducing its capacity in China and pferring its factories to Southeast Asian countries such as Vietnam, Kampuchea and Burma.

In general, the international and domestic situation in 2016 is still complicated and grim.

The external demand is sluggish, commodity prices and raw material prices are falling, and the international situation is more complicated.

The decline in import demand, the continuous rise in factor costs, the acceleration of the pfer of industries and orders, and the domestic situation are more severe.

Judging from the international and domestic situation, the uncertainties and unstable factors in the development of foreign trade are increasing, and the downward pressure is still great.